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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Relasi Publik
Fitriani Tobing
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Ekofeminisme dan Peran Perempuan Indonesia Dalam Perlindungan Lingkungan EraPurike EraPurike; Fitriani Tobing; Nur Azizah; Priatna Kesumah
Jurnal Relasi Publik Vol. 1 No. 3 (2023): Agustus : Jurnal Relasi Publik
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrp-widyakarya.v1i3.961

Abstract

Ecological feminism is feminism that seeks to unite the demands of the women's movement with the ecological movement to realize a world and worldview that is not based on the domination of socio-economic and conceptual structures. Ecofeminism challenges the dominant paradigm that has perpetuated the oppression of women and the degradation of nature. Women's roles in both the domestic and public spheres intersect with the environment. Hence, of course, it can have positive and harmful environmental effects. This research uses a literature study method where several studies are related to the main principles of ecofeminism, historical development, and contributions to environmental discourse. This research reveals that women in various regions of Indonesia still need to be included in environmental management in terms of access, participation, control, and benefits. Thus, ecofeminism advocates for social and ecological justice, aiming for a more just and sustainable future for all. It concludes that women and men have equal roles in maintaining the environment for a sustainable life.
THE INFLUENCE OF EXPERIENTIAL MARKETING, STORE ATMOSPHERE, AND LOCATION ON REPURCHASE INTENTION AT SARUNECOFFEE AND EATERY IN KARO REGENCY Kezia Karina Perangin Angin; Alfifto; Wan Rizca Amelia; Indawati Lestari; Fitriani Tobing
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.922

Abstract

This study aims to determine the effect of experiential marketing, store atmosphere and location on repurchase interest at Sarune Coffee and Eatery in Karo Regency. This study uses a descriptive research type with a quantitative approach, which uses a multiple linear regression method with the SPSS 23 program. Data collection through the distribution of questionnaires. The population of this study is everyone who has been a consumer at Sarune Coffee and Eatery in Karo Regency with a sample of 99 respondents. The sampling technique uses Nonprobability Sampling, with a purposive sampling method. Data analysis techniques are carried out using instrument tests, classical assumption tests, statistical tests and hypothesis tests. Based on the research results, it shows that (1) Experiential Marketing has a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency, (2) Store Atmosphere has a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency, (3) Location has a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency, and (4) Experiential Marketing, Store Atmosphere and Location simultaneously have a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency.
Co-Authors Alfifto EraPurike EraPurike Kezia Karina Perangin Angin Lestari, Indawati Nur Azizah Priatna Kesumah Wan Rizca Amelia