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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN International Journal of Economic Research and Financial Accounting
Wan Rizca Amelia
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Medicine & Pharmacology Transportation

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The Influence Of Capital Structure, Company Size And Profitability On Company Value On Registered Insurance Companies On Bei 2018 – 2022 Rida Bella Putri Cindi Hutabarat; Patar Marbun; Wan Rizca Amelia
International Journal of Economic Research and Financial Accounting Vol 3 No 1 (2024): IJERFA OCTOBER 2024
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijerfa.v3i1.238

Abstract

This study aims to determine (1) the Effect of Capital Structure on Company Value (2) The Effect of Company Size on Company Value (3) The Effect of Profitability on Company Value This study uses quantitative methods with a sample of 5 companies taken from the Indonesian Stock Exchange. The data analysis technique uses multiple linear regression tests. The results of this study show that Capital Structure (X1) has a positive and significant influence on Company Value (Y) as proven through the calculated t value of 5.057 > t table 1.706; Company Size (X2) has no positive and insignificant influence on Company Value (Y) proven through t count 1.248 < 1.706; Profitability (X3) does not have a positive and insignificant influence on Company Value (Y) proven through the calculated t value of -1.534 < t table 1.706 there is a significant influence between the influence of Capital Structure, Company Size and Profitability on Company Value . What is seen through F calculate > F table where the value is 13.030 and the significance value is 0.000 meaning together (Simultaneous)
Pengaruh Star Seller dan Online Customer Riview Terhadap Kepercayaan Konsumen (Studi Kasus: Pengguna Shopee di Kecamatan Medan Petisah) Wafiq, Wafiqotul Azizah; Wan Rizca Amelia
ALBAMA: JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Vol. 18 No. 1 (2025): ALBAMA : Jurnal Bisnis Administrasi dan Manajemen
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v18i1.273

Abstract

The purpose of this research is to find out the influence of Star Seller on consumer trust, to find out the influence of Online Customer Reviews on consumer trust and to find out the effect of Star Seller and Online Customer Reviews on consumer trust (Case study of Shopee users in Medan Petisah District). The population in this study was the community in Medan Petisah District, totaling 72,432 people. The sample in the study was 100 people taken using the Slovin formula. The data collection technique used in this research was carried out by distributing questionnaires. The analysis techniques used in this research are multiple linear regression, partial test (t test), simultaneous significance test (F test) and coefficient of determination. The research results show that there is a positive and significant influence of star sellers on consumer trust, there is a positive and significant influence of online customer reviews on consumer trust and star sellers and online customer reviews have a positive and significant influence on consumer confidence of Shopee users in Medan Petisah District. Keywords: Star Seller, Online Customer Review and Consumer Trust. The purpose of this research is to find out the influence of Star Seller on consumer trust, to find out the influence of Online Customer Reviews on consumer trust and to find out the effect of Star Seller and Online Customer Reviews on consumer trust (Case study of Shopee users in Medan Petisah District). The population in this study was the community in Medan Petisah District, totaling 72,432 people. The sample in the study was 100 people taken using the Slovin formula. The data collection technique used in this research was carried out by distributing questionnaires. The analysis techniques used in this research are multiple linear regression, partial test (t test), simultaneous significance test (F test) and coefficient of determination. The research results show that there is a positive and significant influence of star sellers on consumer trust, there is a positive and significant influence of online customer reviews on consumer trust and star sellers and online customer reviews have a positive and significant influence on consumer confidence of Shopee users in Medan Petisah District. Keywords: Star Seller, Online Customer Review and Consumer Trust.
THE INFLUENCE OF EXPERIENTIAL MARKETING, STORE ATMOSPHERE, AND LOCATION ON REPURCHASE INTENTION AT SARUNECOFFEE AND EATERY IN KARO REGENCY Kezia Karina Perangin Angin; Alfifto; Wan Rizca Amelia; Indawati Lestari; Fitriani Tobing
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.922

Abstract

This study aims to determine the effect of experiential marketing, store atmosphere and location on repurchase interest at Sarune Coffee and Eatery in Karo Regency. This study uses a descriptive research type with a quantitative approach, which uses a multiple linear regression method with the SPSS 23 program. Data collection through the distribution of questionnaires. The population of this study is everyone who has been a consumer at Sarune Coffee and Eatery in Karo Regency with a sample of 99 respondents. The sampling technique uses Nonprobability Sampling, with a purposive sampling method. Data analysis techniques are carried out using instrument tests, classical assumption tests, statistical tests and hypothesis tests. Based on the research results, it shows that (1) Experiential Marketing has a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency, (2) Store Atmosphere has a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency, (3) Location has a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency, and (4) Experiential Marketing, Store Atmosphere and Location simultaneously have a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency.
THE INFLUENCE OF COMMUNICATION AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT THE VOCATIONAL AND PRODUCTIVITY TRAINING CENTER (BBPVP) MEDAN Stevani Oktaviani Pandiangan; Khairunnisak; Wan Rizca Amelia; Irwansyah Putra; Teddi Pribadi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1250

Abstract

The purpose of this study was to analyze the effect of communication and employee work environment at the Vocational and Productivity Training Center (BBPVP) Medan. The population in this study was 120 sourced from data from the Vocational and Productivity Training Center (BBPVP) Medan, with a sample of 93 respondents determined by the Slovin formula. This type of research is quantitative. With the sampling method used is proportional random sampling. The results showed that communication had a positive and significant effect on the performance of employees of the Vocational and Productivity Training Center (BBPVP) Medan, the work environment had a positive and significant effect on the performance of employees of the Vocational and Productivity Training Center (BBPVP) Medan.
ANALYSIS OF PURCHASING DECISIONS FOR ADIDAS SPORTSWEAR BASED ON CELEBRITY ENDORSERS AND BRAND IMAGE Alfifto; Siti Alhamra Salqaura; Wan Rizca Amelia; Haryaji Catur Putera Hasman
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.984

Abstract

The purpose of this study was to determine and analyze the influence of Celebrity Endorser and Brand Image on the Purchasing Decision Adidas Sportswear at Students of the Faculty of Economics and Business, University of Sumatera Utara and also to find out and analyze the most dominant factors affecting purchasing decision. This research was conducted at the Students of the Faculty of Economics and Business, University of Sumatera Utara. The population in this study were students of the Faculty of Economics and Business, University of Sumatera Utara. The sampling technique in this study was accidental sampling. The sample in this study is 81 students. The analytical method used is descriptive analysis method and multiple linear regression analysis method. This type of research is associative research and the data used are primary data and secondary data obtained through the study of documentation and a list of questions whose measurements use a Likert scale. Data is processed statistically using the SPSS, namely the t test model, f test and determinant coefficient (R2). The results of this study indicate that simultaneously Celebrity Endorser and Brand Image have a significant effect on Purchasing Decisions. Partially, the Celebrity Endorser and Brand Image have a positive and significant effect on Purchasing Decisions. Celebrity endorsers have the most dominant influence in influencing purchasing decisions.
FACTORS INFLUENCING GEN Z’S E-LOYALTY IN SHOPPING ON E-COMMERCE Haryaji Catur Putera Hasman; Wan Rizca Amelia; Alfifto; Siti Alhamra Salqaura
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.1002

Abstract

This study aims to analyze the factors that influencing Gen Z’s e-loyalty in shopping on e-commerce. The population in this study are residents of Medan city who belong to Gen Z who have shopped at least twice on the e-commerce platform. The sample in this study were 96 respondents, and used incidental sampling techniques. The data was analyzed using multiple linear regression with hypothesis proving through t-test and F-test. The results show that e-WOM has a positive and significant influence on e-loyalty, e-servqual has a positive and significant influence on e-loyalty, and e-satisfaction has a positive and significant influence on e-loyalty. And simultaneously e-WOM, e-servqual, and e-satisfaction have a positive and significant influence on e-loyalty.
Co-Authors Alfifto Fitriani Tobing Haryaji Catur Putera Hasman Indawati Lestari Kezia Karina Perangin Angin Khairunnisak Patar Marbun Putra, Irwansyah Rida Bella Putri Cindi Hutabarat Salqaura, Siti Alhamra Stevani Oktaviani Pandiangan Teddi Pribadi Wafiq, Wafiqotul Azizah