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All Journal Jobmark: Journal of Branding and Marketing Communication Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Yuliana, Mega
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Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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How Nostalgic are You? : An Experientially-meaningful Communication of #NutrisariBernostalgia Campaign Ardamas, Bayu Rustam; Yuliana, Mega; Pradipta, Ganuardi; Syarifa, Nabila; Astuti, Puji; Wiraditi, Ratu Balqis
Jobmark: Journal of Branding and Marketing Communication Vol. 3 No. 1 (2021): JOBMARK Vol 3 No 1 (July-December 2021)
Publisher : Graduate School of Communication Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jobmark.v3i1.307

Abstract

In communicating its iconic glass bottle edition of Nutrisari Jeruk, Nutrisari released an attractive advertisement on October 7, 2023. This advertisement also marks Nutrisari's 45th anniversary. This advertising approach exploits longing and curiosity and evokes specific memories about when not everyone could enjoy this 'expensive' and 'exclusive' drink product. Tne could enjoy these 'expensive' and 'exclusive' beverage products. The copywriting also includes the importance of nostalgia, citing expert statements. By highlighting audience comments via Nutrisari's social media accounts, this article discusses the relatability of Nutrisari's nostalgic messages from the perspective of Komunikasi Berasa (experientially-meaningful communication) theory with its six dimensions (Wijaya, 2009): sensorial meaningfulness, emotional, rational, relevant, beneficial, and social. This study can be a reflection for brands in optimizing the meaningfulness of their campaign messages to be more connected and relevant to their consumer audiences.
Fenomenologi Komunikasi Nakes dalam Penggunaan Aplikasi RME di Klinik XYZ : Penelitian Yuliana, Mega; Mihardja , Eli Jamilah
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3595

Abstract

Penelitian ini bertujuan untuk mendeskripsikan bagaimana pengalaman para nakes di Klinik XYZ dalam menghadapi penerapan kebijakan penggunaan aplikasi RME di FKTP. Penelitian ini dilandasi oleh adanya kebijakan dari Kementerian Kesehatan Republik Indonesia melalui Permenkes Nomor 24 Tahun 2022 yang mewajibkan seluruh Fasilitas Kesehatan Tingkat Pertama (FKTP) mengimplementasikan RME terintegrasi dengan sistem Kemenkes. Metode penelitian yang diterapkan adalah penelitian kualitatif, melalui pendekatan penelitian fenomenologi Edmund Husserl dan paradigma konstruktivisme untuk menggali pengalaman subjektif nakes dalam proses adaptasi terhadap Aplikasi RME. Subjek penelitian meliputi dokter jaga, perawat, serta kepala Klinik XYZ. Dari temuan hasil penelitian menunjukkan bahwa dalam proses implementasi RME, tentunya nakes menghadapi berbagai hambatan seperti keterbatasan sumber daya manusia, infrastruktur, serta kesulitan memahami teknologi, minimnya kemampuan nakes dalam hal literasi digital dan lain sebagainya. Dengan adanya hambatan tersebut serta melalui proses pembelajaran dan adaptasi bertahap, nakes mulai menyadari pentingnya penerapan RME di FKTP. Temuan ini menegaskan bahwa keberhasilan implementasi kebijakan RME sangat dipengaruhi oleh kesiapan SDM, dukungan infrastruktur, serta peran organisasi internal dalam mendorong transformasi digital layanan kesehatan di tingkat pertama.
Co-Authors Ardamas, Bayu Rustam Mihardja , Eli Jamilah Pradipta, Ganuardi Puji Astuti Syarifa, Nabila Wiraditi, Ratu Balqis