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All Journal LEGAL BRIEF Jurnal Ilmiah Multidisiplin Jurnal Multidisiplin Sahombu JPNM : Jurnal Pustaka Nusantara Multidisiplin INTERACTION: Jurnal Pendidikan Bahasa
Hermawan Yulianto
Universitas Bina Sarana Informatika
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Fenomena Buzzer dan Perang Siber Jelang Pemilu 2024: Perspektif Netizen Indonesia Yulianto, Hermawan
Jurnal Ilmiah Multidisiplin Vol 2 No 1 (2023): Jurnal Ilmiah Multidisiplin
Publisher : PT KIMSHAFI ALUNG CIPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59000/jim.v2i1.107

Abstract

Buzzer dan perang siber yang menyebar dalam aktivitas media sosial muncul karena eforia reformasi dan era digital media. Kebebasan menyampaikan pendapat dalam suatu negara demokrasi menjadi kebablasan akibat didukung teknologi media sosial. Hal ini menjadi sangat efektif ketika berubah menjadi ujaran kebencian, dukung mendukung, hingga perang siber setiap menjelang Pemilihan Umum (Pemilu). Penelitian ini menganalisis fenomena buzzer dan perang siber yang terjadi jelang Pemilu 2024 dalam sudut pandang Netizen Indonesia. Penelitian ini menggunakan metode kualitatif dengan data diambil melalui wawancara terhadap netizen yang menjadi opinion maker di media sosial. Hasil analisis menunjukan perang siber yang dilakukan oleh buzzer di media sosial dapat membentuk polarisasi netizen, yang dapat di identifikasi dari wacana, opini, isu maupun rumors berbagai kelompok kepetingan di mesia sosial. Temuan penelitian ini menerangkan adanya perubahan konsep opinion leader pada teori two step flow communication yang kini lebih mengedepankan opinion maker anonym dalam tradisi media baru.
Digital Power and the Regime of Truth: A Foucauldian Analysis of Algorithmic Journalism Henry Sianipar; Hermawan Yulianto; Hasan Mukti Iskandar; Alexander Seran
INTERACTION: Jurnal Pendidikan Bahasa Vol. 12 No. 1 (2025): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Program Studi Pendidikan Bahasa Inggris, Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/interactionjournal.v12i1.3825

Abstract

Algorithmic journalism has transformed the Indonesian digital media landscape, creating a paradox between the democratization of information and the restriction of freedom. This study analyzes the phenomenon through the lens of Michel Foucault's theory of power, using a qualitative research method with a critical constructionism paradigm. The study of platforms such as Detik.com, TikTok, and Facebook reveals that algorithms operate as a “digital panopticon,” monitoring and disciplining user behavior through biopower technology. Filter bubbles and algorithmic bias create a “regime of truth” that shapes digital subjectivity and controls the distribution of information. However, Foucault's concept of parrhesia offers strategies of resistance through digital literacy and self-management practices. This research contributes to understanding algorithms not as neutral technical instruments but as power mechanisms that shape digital social reality. The practical implications include developing algorithmic transparency regulations and strengthening public participation in technology oversight.
Strategi Pemasaran Nadya Shavira melalui Platfrom Media Instagram @camille.beauty Agung, Maya Greciana; Agung Raharjo; Hermawan Yulianto
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 3 No. 3 (2025): October : Jurnal Pustaka Nusantara Multidisiplin
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v3i3.755

Abstract

Penelitian ini bertujuan untuk mengetahui strategi pemasaran yang diterapkan oleh Nadya shavira dalam mempromosikan brand kecantikan Camille beauty melalui platfrom media sosial Instagram @Camille.beauty.Latar belakang penelitian ini didasarkan pada fenomena pergeseran startegi promosi dan metode konvensional ke media digital. Khususnya Instagram, yang di nilai lebih efektif dalam menjangaku konsumen muda. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan konstruktivisme. Teknik pengumpulan data dilakukan melalui observarsi, wawancara, dokumentasi, dan studi pustaka. Hasil penelitian menunjukkan bahwa strategi pemasaran yang digunakan mencakup empat komponen utama dalam teori pemasaran 4c yaitu, channel, content, communication, dan community. Camille beauty berhasil membangun brand awareness melalui konten visual yang menarik, interaksi langsung dengaAn followers melalui fitur live dan stories, serta kampanye melibatkan influencer dan event offline. Meskipun demikian, terdapat beberapa tantangan seperti persaingan konten di media sosial dan ketidakefekifan pemasaran melakui platfrom Instagram. Penelitian ini menyimpulkan bahwa pemanfaatan unstagram sebagai media komunikasi pemasaran digital terbukti efektif dalam membangun kedekatan emosional dengan konsumen dan meningkatkan penjualan produk kecantikan Camille beauty.
The Film Dirty Vote from Roland Barthes' Perspective Yulianto, Hermawan
LEGAL BRIEF Vol. 13 No. 3 (2024): August: Law Science and Field
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/legal.v13i3.1010

Abstract

Dirty Vote is a documentary film that will appear ahead of the 2024 General Election. The aim of this study is to understand the descriptive nature of the documentary film Dirty Vote in depth using the concept of Roland Barthes' Semiotics with three aspects, namely denotation, connotation and myth. The data source for this study is watching the documentary film Dirty Vote which was uploaded directly from the YouTube Center for Indonesian Law and Policy Studies. The method used is a qualitative content analysis study which emphasizes discourse analysis. The results of this study found that the documentary film Dirty Vote has relevance to Roland Barthes' concept of semiotics, where in the documentary film Dirty Vote there are explicit words, words, signs or symbols, and implied images and hopes for something that has not happened from several words, signs or symbols and images
Social Criticism and Existential Meaning in the Song Untuk Apa/Untuk Apa? by Hindia Iskandar, Hasan Mukti; Yulianto, Hermawan
Jurnal Multidisiplin Sahombu Vol. 5 No. 08 (2025): Jurnal Multidisiplin Sahombu, December (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Songs often serve as a medium of communication that conveys social criticism and existential reflection on contemporary society. This study aims to reveal the existential meaning and form of social critique in the lyrics of Hindia’s song “Untuk Apa/Untuk Apa?” using Charles Sanders Peirce’s semiotic approach. This research employs a qualitative descriptive method emphasizing the process of semiosis among the representamen, object, and interpretant within each verse. Data were obtained through textual analysis and observation of the song’s social context. The findings show that the song contains signs representing emotional exhaustion, identity confusion, and critique of the productivity culture that pressures young generations. Through Peirce’s triadic relation, the meaning formed is not merely an individual complaint but an existential awareness of modern life’s absurdity. In conclusion, “Untuk Apa/Untuk Apa?” functions as a cultural text voicing self-reflection and resistance against capitalist values. This study extends semiotic research in music by highlighting the existential dimension as part of contemporary social criticism.
Co-Authors Agung, Maya Greciana Alexander Seran Chatarina Umbul Wahyuni Hasan Mukti Iskandar Henry Sianipar Iskandar, Hasan Mukti