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All Journal urnal Interaksi: Jurnal Ilmu Komunikasi Jurnal Ilmiah Wahana Pendidikan Jurnal Multidisiplin Madani (MUDIMA)
Lambe, Pearly Claire Christabella
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Religion Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Bias Media Mengenai Pemberitaan Batalnya Indonesia Menjadi Tuan Rumah Piala Dunia U-20 2023 di Media Online tirto.id dan tempo.co Lambe, Pearly Claire Christabella; Saputro, Nugroho Piter; Hidayat, Elguarddine; Charoline, Elisabeth; Wulan, Roro Retno
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 23 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research discusses the bias of the news media regarding Indonesia's cancellation of hosting the 2023 U-20 World Cup. One of the causes is the rejection of the participation and presence of the Israel national team in Indonesia. Apart from being sanctioned by FIFA, the cancellation of hosting the U-20 World Cup will have a major impact on Indonesia. Because the World Cup benefits the country appointed by the President of FIFA to host it. Many media outlets have reported on the cancellation of Indonesia as the host for the 2023 U-20 World Cup, such as Tirto. id and tempo. co. This research is descriptive research with qualitative methods and uses Discourse Network Analysis (DNA) to analyze the data. Based on the news that has been collected, a total of 35 actors participated and were involved in the issue of the failure of the U-20 world cup in Indonesia and there is no partiality between the two online media on one side.
Analisis Pengelolaan City Branding “Explore Makassar” Dinas Pariwisata Kota Makassar Pasca Pandemi Lambe, Pearly Claire Christabella; Dianita, Indria Angga
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 8, No 1 (2024): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ji.v8i1.14816

Abstract

Explore Makassar merupakan City Branding yang diberikan kepada Kota Makassar oleh KEMENPAREKRAF RI pada tahun 2017. Memasuki pasca pandemi di tahun 2020 ini, Dinas Pariwisata Kota Makassar berusaha dalam menyusun strategi untuk memulihkan sektor pariwisata Kota Makassar. Tujuan dari penelitian ini adalah untuk mengetahui pengelolaan City Branding yang dilakukan oleh Dinas Pariwisata Kota Makassar terhadap brand Explore Makassar dalam menghadapi pasca pandemi COVID-19. Metode dalam penelitian ini menggunakan pendekatan kualitatif deskriptif dan pengumpulan data dengan teknik observasi serta teknik wawancara. Hasil dari penelitian ini menunjukkan bahwa pengelolaan city branding “Explore Makassar” yang dilaksanakan oleh DinasnPariwsata Kota Makassar adalah terkait dengan visi dan strategi, budaya internal, komunitas lokal, sinergitas, infrastruktur, cityscapes gateways, peluang dan komunikasi.
Integrated Tourism Marketing Communication at Makassar International Festival & Forum (F8) Lambe, Pearly Claire Christabella; Husain, A. Hasan Al
Jurnal Multidisiplin Madani Vol. 4 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v4i7.9517

Abstract

Makassar International Eight Festival and Forum (F8) is one of the biggest events in Makassar City which was first held on September 8 2016 at the Losari Beach Pavilion. This festival covers eight creative sectors, namely: Film, Fashion, Fiction Writer & Font, Fine Arts, Food & Fruit, Fusion Music, Flora & Fauna. After being absent in 2020 and 2021 due to the COVID-19 pandemic, F8 was held again and was successfully included in the Top 10 Kharisma Events Nusantara (KEN) in 2022 and 2023. This research aims to apply promotional aspects carried out by the Makassar City Tourism Office heading to the F8 Festival. The method used is descriptive qualitative, with data collection through interviews and observation. The research results show that F8 not only functions as an annual festival, but also as an effective strategic promotional mix tool with a focus on collaborating aspects of advertising and personal sales. Advertising is carried out through social media and conversion media, as well as personal sales which are packaged in a business to business form. Collaboration with various parties and friendly countries also supports improving the image of Makassar City as an international destination. In this way, F8 not only succeeded in increasing tourist visits, but also strengthened bilateral relations and promoted the local culture of Makassar City on the international stage
Co-Authors Andi Hasan Al Husain Charoline, Elisabeth Hidayat, Elguarddine Indria Angga Dianita Roro Retno Wulan Saputro, Nugroho Piter