Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Sainsbertek Jurnal Ilmiah Sains & Teknologi
Kurniawan, Desie
Unknown Affiliation
Arts Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Medicine & Pharmacology Public Health

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PERANCANGAN IDENTITAS MEREK DAN KONTEN PEMASARAN LA ORLIND UNTUK MENINGKATKAN BRAND AWARENESS PRODUK KEBAYA UNTUK USIA 18-25 TAHUN DI KOTA MALANG Kurniawan, Desie; Nirwana, Aditya; Prasetya, Bintang Pramudya Putra
Sainsbertek Jurnal Ilmiah Sains & Teknologi Vol. 5 No. 1 (2024): September - Sainsbertek Jurnal Ilmiah Sains & Teknologi
Publisher : Ma Chung Press, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/sb.v5i1.336

Abstract

Fashion plays a crucial role in human life, fulfilling various needs. Despite the continuous evolution of modern fashion trends, traditional attire like the kebaya remains popular. With modern and stylish touches, the kebaya presents an attractive business opportunity, especially in Malang City, where the brand La Orlind capitalizes on this potential. The design of La Orlind's brand identity aims to increase public awareness of the brand, using the Moser method to shape the brand’s identity through core brand values, core brand messages, and brand personality. The outcome of this design process includes La Orlind's logo and a GSM book that contains elements such as the logo, color palette, supergraphics, typography, visual elements, and other supporting media. This design is expected to contribute to the field of brand identity by enhancing brand awareness for the brand.
Co-Authors Aditya Nirwana Bintang Pramudya Putra Prasetya