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All Journal E-Jurnal Manajemen Trisakti School of Management (TSM)
AGUNG TRIANDEWO, MARIS
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Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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FAKTOR - FAKTOR YANG MEMENGARUHI REPURCHASE INTENTION PADA PENGGUNA LAZADA DIDKI JAKARTA ANDINI, RISKI; AGUNG TRIANDEWO, MARIS
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 3 No. 4 (2023): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v3i4.2358

Abstract

This study aims to test and analyze whether Perceived Enjoyment, Perceived Ease of Use, Satisfaction, and Trust are factors that influence Repurchase Intention. In addition, this study also examines and analyzes the effect of Perceived Enjoyment, Perceived Ease of Use, Satisfaction, Trust on Repurchase Intention on Lazada users in DKI Jakarta. The research design used is descriptive and causality research using a Likert scale and using five measurement points. The sampling technique that will be used in this research is to use a purposive sampling method with primary and secondary data. The sample used was 110 Lazada user respondents, the data was processed using the Multiple Linear Regression method with the SPSS program as a test tool. The results obtained in this study show the influence of Perceived Enjoyment, Satisfaction and Trust on Repurchase Intention for Lazada users in DKI Jakarta. However, Perceived Ease of Use has nonsignificant effect on Repurchase Intention for Lazada users in DKI Jakarta.
Co-Authors ANDINI, RISKI