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All Journal Jurnal Ilmiah Wahana Pendidikan Ezra Science Bulletin
Chandra, Haura Rizqi Dzakiyyah
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Religion Arts Humanities Computer Science & IT Education Social Sciences Other

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Literature Review Analisis Jurnal Internasional Perencanaan dan Pengembangan Karir Pada Berbagai Bidang Chandra, Haura Rizqi Dzakiyyah; Prabowo, Budi; Samsudin, Acep; Siregar, Faliha Nayza Syafhan; Mupeningtias, Ronaa Belvana
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 18 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13881855

Abstract

Perencanaan karir dan pengembangan karir merupakan elemen kunci dalam meraih sukses dan pemaksimalan potensi individu. Perencanaan karir melibatkan pemahaman diri dan tujuan jangka panjang, memungkinkan individu memilih jalur karir yang sesuai dengan minat dan kompetensi mereka. Sementara itu, pengembangan karir memberikan wadah untuk meningkatkan keterampilan dan pengetahuan yang diperlukan untuk mencapai tujuan karir tersebut. Keduanya memiliki dampak positif pada kesuksesan profesional, kepuasan kerja, stabilitas keuangan, dan kontribusi sosial individu. Oleh karena itu, pemahaman dan penerapan perencanaan karir dan pengembangan karir merupakan faktor kunci dalam mencapai kesuksesan dalam dunia kerja dan dalam membangun masa depan yang sukses secara pribadi dan profesional
THE PHENOMENON OF FEAR OF MISSING OUT (FOMO) IN E-COMMERCE FLASH SALE STRATEGIES: A LITERATURE REVIEW OF CONSUMER PYSCHOLOGY Chandra, Haura Rizqi Dzakiyyah; Bene Dicta Ary Susanti; Andika Adam Firdaus; Jeger Situmorang; Beryl Dani Athallah Zhahran; Rusdi Hidayat Nugroho
EZRA SCIENCE BULLETIN Vol. 3 No. 2 (2025): July-December 2025
Publisher : Kirana Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/ezrasciencebulletin.v3i2.497

Abstract

Fear of Missing Out (FOMO) is becoming increasingly prominent in the digital marketing, particularly in promotional strategies through flash sales implemented on e-commerce platforms. This article aims to review the literature related to the role of FOMO in influencing impulsive buying behavior among consumers on e-commerce platforms such as Shopee, Tokopedia, and TikTok Shop. The method used is a literature review by analyzing 20 selected journal articles published in the period 2021-2025. The results of the study show that FOMO consistently plays a major role as a trigger for impulsive behavior, especially when combined with urgency-based marketing strategies such as flash sales, scarcity, and promotions on twin dates. Other supporting factors such as hedonistic motivation, influencer content, and social media exposure further reinforce consumers' tendency to make spontaneous purchases. This study confirms that FOMO is not merely an emotional phenomenon but a strategic psychological mechanism utilized in digital marketing.
Co-Authors Acep Samsudin Andika Adam Firdaus Bene Dicta Ary Susanti Beryl Dani Athallah Zhahran Budi Prabowo Jeger Situmorang Mupeningtias, Ronaa Belvana Rusdi Hidayat Nugroho Siregar, Faliha Nayza Syafhan