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All Journal Dia: Jurnal Administrasi Publik Jurnal Ilmiah Wahana Pendidikan
Surahman, Zakilla Stephania
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Religion Humanities Decision Sciences, Operations Research & Management Education Social Sciences Other

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Analisis Kepuasan Konsumen Memediasi Pengalaman Belanja Online Dalam Membentuk Loyalitas Pelanggan (Survei E-Commerce Bukalapak) Surahman, Zakilla Stephania; Sunarya, Ery
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 6 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11077269

Abstract

Current technological developments require every human being to continue to innovate, including when it comes to shopping with the aim of making it easier and faster. e-commerce is one solution to overcome the problem of efficiency in carrying out buying and selling transactions. So Bukalapak e-commerce is one e-commerce that is not always people's main choice in using e-commerce because of the large number of e-commerce that currently exist. Thus, this will have an impact on decreasing consumer loyalty towards Bukalapak e-commerce. The purpose of this research is to determine the mediating influence of consumer satisfaction in the relationship between online shopping experience and customer loyalty interest. The results show that Bukalapak e-commerce has succeeded in building a good online shopping experience, consumer satisfaction and customer loyaliy in the eyes of consumers.
ANALYSIS OF STRATEGIC PARTNERSHIPS MEDIATING THE UNIQUENESS OF RESOURCES ON TOURISM COMPETITIVE IN SUKABUMI REGENCY Surahman, Zakilla Stephania; Ramdan, Asep Muhamad; Danial, R Deni Muhammad
DIA: Jurnal Administrasi Publik Vol. 23 No. 02 (2025): PUBLIC ADMINISTRATION
Publisher : Program Studi Doktor Ilmu Administrasi, FISIP, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/dia.v23i02.11456

Abstract

Competition for business activities in the tourism sector is increasingly tight and competitive, so that every region and country is required to be able to compete in creating a competitive advantage. Tourist attractions in Sukabumi Regency experience fluctuations in visitors to tourism destinations every year, with increases and decreases, which means there is no stability. It is known that there are many competitors for other tourist attractions, so it is feared that in the future there will be a decrease in the number of tourists visiting Sukabumi Regency. The aim of this research is to determine the mediating effect of strategic partnerships in the relationship between resource uniqueness and competitive advantage. The research method used is a quantitative research method with a descriptive and causal approach. The sampling technique used was saturated sampling by distributing questionnaires to 100 tourist attraction managers in Sukabumi Regency. The data analysis technique used is structural equation modeling (SEM) with the help of software (PLS) 4. The results of this research show that tourist attractions in Sukabumi Regency have succeeded in building unique resources, strategic partnerships and good competitive advantages in the eyes of tourists. Resource uniqueness has a positive and significant effect on strategic partnerships of 0.810. Strategic partnerships have a positive and significant effect on competitive advantage of 0.640 and strategic partnerships mediate the relationship between resource uniqueness and competitive advantage of 0.518. So it can be concluded that strategic partnerships act as a mediator in the relationship between resource uniqueness and competitive advantage.
Co-Authors Asep Muhamad Ramdan R Deni Muhammad Danial Sunarya, Ery