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All Journal Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Putri, Nadia Azizah
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Religion Decision Sciences, Operations Research & Management Education Social Sciences Other

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Pendampingan Pengembangan E-Payment Melalui Qris Untuk Mempermudah Transaksi Mobile Bagi Usaha Mikro Kecil Menengah (UMKM) Dan Aktivitas Wisata Pesona Garda Di Dusun Dawung, Desa Candirejo, Kabupaten Semarang Nisa, Nian Khairun; Nabila, Faizal Fahrun; Syafi’, Gentur Rachmat; Nugroho, Sapto Wahyu; Huda, Hanifah Prilya; Putri, Nadia Azizah; Dzikrillah, Anggreini Gema; Handoko, Wisnu Dwi; Pambudhi, Agung Anugraha; Nabilla, Inka; Tafidha, Annisa Nazwa; Maharani, Annisa Naufa
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 11 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12791372

Abstract

Perkembangan teknologi yang terjadi di zaman ini tentu juga harus diiringi dengan perkembangan sumber daya manusia yang memumpuni. Dampak-dampak yang dapat dirasakan juga bergantung bagimana teknologi itu diterapkan. Sebagai masyarakat, kita juga tidak dapat menolak kemajuan ilmu pegetahuan dan teknologi lalu hidup secara tradisional atau tidak mau beradaptasi. Karena tujuan daripada kemajuan teknologi dan globalisasi ini adalah memberikan kemudahan bagi setiap aspek kehidupan masyarakat. Tentunya masyarakat juga harus dibekali dengan pengetahuan yang cukup agar dapat bijaksana dan merasakan kemudahan tersebut. Salah satu aspek yang diuntungkan dari adanya kemajuan teknologi ini adalah aspek ekonomi. Aspek ekonomi hidup berdampingan dengan jalannya kehidupan di dalam masyarakat. Dengan adanya ilmu pengetahuan dan teknologi yang menciptakan internet dipadukan dengan kegiatan ekonomi, tentu akan mempermudah proses perekonomian khususnya di dalam aktifitas pasar. Perkembangan trend sistem pembayaran yang terjadi di berbagai negara memainkan peranan yang penting bagi angka pertumbuhan ekonomi di suatu negara tersebut.
Building Green Loyalty: How Green Perceived Value Shapes Customer Commitment Through Green Trust Putri, Nadia Azizah; Arimbawa, Putu Adi Putra
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.19

Abstract

Purpose –  This study aims to examine the mediating role of green trust in the relationship between green perceived value and the green loyalty of Indofood customers.    Design/methodology/approach – This study adopts a quantitative explanatory research design to test the causal relationships among green perceived value, green trust, and green loyalty. Using a non-probability sampling method with a purposive sampling technique, 100 respondents aged at least 17 years who had purchased and consumed Indofood products were selected. Primary data were collected through five-point Likert-scale questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM).   Findings – The results indicate that green perceived value has a positive and significant effect on both green trust and green loyalty. In addition, green trust positively and significantly mediates the relationship between green perceived value and green loyalty, suggesting that consumers who perceive greater environmental value are more likely to develop trust, which subsequently strengthens their loyalty toward environmentally friendly products.   Originality/value – This study contributes to green marketing literature by demonstrating the mediating role of green trust in linking green perceived value and green loyalty in the fast-moving consumer goods (FMCG) sector. The findings provide practical implications for companies seeking to strengthen customer loyalty through sustainable value creation and trust-building initiatives. As the study employs a cross-sectional design, future longitudinal research is recommended to capture changes in consumer green loyalty over time.
Co-Authors Dzikrillah, Anggreini Gema Handoko, Wisnu Dwi Huda, Hanifah Prilya Maharani, Annisa Naufa Nabila, Faizal Fahrun Nabilla, Inka Nisa, Nian Khairun Nugroho, Sapto Wahyu Pambudhi, Agung Anugraha Putu Adi Putra Arimbawa Syafi’, Gentur Rachmat Tafidha, Annisa Nazwa