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Angelyta, Dosma
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Peran Digital Marketing dalam Memperkuat Sales Funnel untuk Meningkatkan Penjualan By.u Angelyta, Dosma
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 7.C (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

Digital marketing telah menjadi komponen penting dalam strategi pemasaran modern, terutama bagi perusahaan yang bergerak di sektor telekomunikasi seperti By.u. Penelitian ini bertujuan untuk menganalisis peran digital marketing dalam memperkuat sales funnel dan dampaknya terhadap peningkatan penjualan produk By.u. Dengan mengintegrasikan digital marketing ke dalam setiap tahap sales funnel—mulai dari kesadaran hingga tindakan—By.u dapat meningkatkan efektivitas pemasaran dan konversi penjualan. Hasil penelitian menunjukkan bahwa penerapan strategi digital marketing yang tepat dapat meningkatkan kesadaran merek, menarik pelanggan baru, dan mempertahankan pelanggan yang ada. Oleh karena itu, integrasi digital marketing dalam sales funnel merupakan langkah strategis yang penting untuk mencapai tujuan penjualan yang lebih tinggi.
Analisis Jurnal Internasional Kepuasan Kerja Karyawan Prabowo, Budi; Samsudin, Acep; Sandiyudha, Dawam Sahrin Najah; Angelyta, Dosma; br Regar, Joy Verna Detta
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 17 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13854931

Abstract

Employee job satisfaction is a way for someone to show that they love their job. The reasons why someone can love their job are supported by many factors such as the work environment, salary and compensation, emotional relationships between workers, gender, etc. This attitude can also reflect work morale, discipline, and work performance. Someone will feel at home and like their job if there is something that makes them happy, be it from salary, compensation, facilities, etc. This employee job satisfaction can also not only be felt by an individual but can also be felt by others, even consumers. Although an employee's job satisfaction has many supporting factors, there are also many factors that make the employee uncomfortable in their work environment such as uncomfortable work environment, low salary, not getting bonus money, etc. This study uses quantitative research, which is conducted by analyzing several international journal sources on employee job satisfaction. It is hoped that this analysis can be used as a study material on employee job satisfaction in the future.
Co-Authors Acep Samsudin br Regar, Joy Verna Detta Budi Prabowo Sandiyudha, Dawam Sahrin Najah