Garuda - Garba Rujukan Digital

The Impact of TikTok on Body Image: A Narrative Review of the Literature Alamyar, Iqbal Hussain; Khotimah, Khusnul
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 3 (2023): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i3.1265

TikTok is a widely used social media platform that enables users to create and share short videos with music, using various filters and creative features. It has a large and diverse user base, especially among young people, who are particularly vulnerable to influences on body image. This study aims to review the existing literature on how TikTok influences users’ perceptions of their own bodies and those of others. A narrative review was conducted using various databases. The selection and screening of studies were based on predefined criteria, focusing on those that investigated the relationship between TikTok usage and body image perceptions. The review revealed a mixed impact of TikTok usage on body image perceptions. Several studies indicated that exposure to body-related content on TikTok could lead to negative body image and dissatisfaction among users. However, some studies suggested that TikTok could also be a platform for promoting body positivity and acceptance. The findings underscore the need for further research to understand the nuanced effects of TikTok on body image perceptions. And also highlights the potential of social media platforms like TikTok in shaping societal norms and attitudes toward body image Keywords: Social Media, TikTok, Body Image, Narrative Literature Review, Content Analysis

From Hollywood to the Ummah: The Role of Islamic Broadcasting in Reshaping Perceptions of Islam in Response to Film Stereotypes Alamyar, Iqbal Hussain; Mustain; Ziaulrahman Mushkalamza
Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 2 (2024): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v8i2.2232

The study investigates the problem of stereotypes about Islam propagated by Hollywood films and the role of Islamic broadcasting in reshaping these perceptions. The objective of this research is to understand the impact of Hollywood’s portrayal of Islam on public perceptions and to explore how Islamic broadcasting counters these stereotypes and fosters a more accurate understanding of Islam. The research employs a qualitative approach, using methods such as in-depth interviews and document analysis. The data collected is analyzed using thematic analysis, ensuring the validity and reliability of the findings. The findings reveal a significant influence of Hollywood’s portrayal on public perceptions of Islam. However, Islamic broadcasting has emerged as an effective medium for countering these stereotypes and promoting a more balanced view of Islam. The study concludes that Islamic broadcasting plays a crucial role in reshaping perceptions of Islam, countering the stereotypes perpetuated by Hollywood. The implications of these findings suggest a need for further research into the power of broadcasting in shaping religious perceptions.

Leveraging TikTok for Lead Generation: Digital Communication Strategies to Convert Views into Sales Alamyar, Iqbal Hussain; Budiyono, Alief
Gandiwa Jurnal Komunikasi Vol 4, No 1 (2024): Gandiwa Jurnal Komunikasi
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/g.v4i1.2839

Penelitian ini menjelajahi potensi TikTok, platform media sosial yang berkembang pesat, sebagai alat untuk generasi lead. Dengan menggunakan desain penelitian kualitatif, penelitian ini bertujuan untuk mengidentifikasi strategi komunikasi digital yang efektif yang dapat mengubah tayangan menjadi penjualan di TikTok. Data primer dikumpulkan melalui wawancara mendalam dengan profesional pemasaran digital yang berpengalaman dalam menggunakan TikTok sebagai platform pemasaran. Data sekunder dikumpulkan melalui tinjauan literatur yang ada tentang strategi pemasaran digital di TikTok. Data yang terkumpul dianalisis menggunakan metode analisis data kualitatif yang bernama analisis tematik. Temuan menunjukkan bahwa TikTok memiliki potensi signifikan untuk generasi lead dan beberapa strategi komunikasi digital sangat efektif di platform ini. Temuan ini dapat berharga bagi pemasar dan bisnis yang ingin memanfaatkan TikTok untuk meningkatkan penjualan. Penelitian ini diakhiri dengan rekomendasi untuk penelitian masa depan untuk lebih mengeksplorasi area yang menjanjikan ini dalam pemasaran digital.

Peran Konten Buatan Pengguna dalam Membentuk Kepercayaan Konsumen: Pendekatan Psikologi Komunikasi terhadap E-commerce Alamyar, Iqbal Hussain; Kurniawati, Henie
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 12 No 2 (2024): Medium (Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau)
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.v12i2.19963

User-Generated Content (UGC) plays a vital role in shaping consumer trust within the dynamic realm of e-commerce. This study explores the psychological mechanisms through which UGC influences trust, employing a communication psychology approach. Using qualitative interviews with frequent e-commerce users, the research investigates how UGC impacts trust and the psychological factors involved. Thematic analysis of participant responses revealed key themes, including perceived authenticity, community engagement, and content creator relatability. Participants emphasized that genuine and relatable UGC enhances transparency and trustworthiness, setting it apart from traditional advertising. Additionally, social proof and cognitive biases were found to significantly influence trust formation. Findings suggest that e-commerce platforms can enhance consumer trust by fostering authentic UGC and encouraging active community engagement. This research provides valuable insights into the interaction between digital content and consumer behavior, offering practical strategies for leveraging UGC, such as promoting genuine user participation and integrating UGC into marketing efforts. This study highlights the critical role of UGC in building trust in e-commerce, contributing to the theoretical framework of communication psychology while bridging the gap between theory and practice.

The Semiotics of Snapchat Filters: Understanding Their Influence on User Self-Presentation Alamyar, Iqbal Hussain; Hussain, Javid
INJECT (Interdisciplinary Journal of Communication) Vol. 9 No. 1 (2024)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v9i1.1848

This research explores the semiotics of Snapchat filters and their influence on user self-presentation. Utilizing the Media Culturalist Perspective and Saussurean Visual Semiotic Theory, it investigates how Snapchat filters, as visual signs, construct meaning and shape user self-presentation on the platform. The study employs a qualitative research design, collecting data through semi-structured interviews with Snapchat users and performing a visual semiotic analysis of the filters. Thematic analysis identifies patterns within the data, providing insights into the cultural implications of Snapchat filters. This research fills a significant gap in existing literature by focusing on the cultural impact of these filters, integral to the Snapchat experience. The findings highlight the role of visual elements in social media self-presentation, contributing to broader discussions on digital culture. These qualitative insights reveal how Snapchat filters shape online self-presentation, offering implications for users, the platform, and future research.

The Power Of Cinema To Promote Tolerance: A Case Study Of "My Name Is Khan": Kekuatan Film Dalam Mempromosikan Toleransi: Studi Kasus "My Name Is Khan" Alamyar, Iqbal Hussain; Sulkhan Chakim
Al-Jamahiria : Jurnal Komunikasi dan Dakwah Islam Vol. 2 No. 1 (2024): January-June 2024
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/al-jamahiria.v2i1.8211

Studi ini menyediakan analisis mendalam tentang kekuatan sinema dalam mempromosikan toleransi dengan fokus khusus pada film "My Name is Khan." Penelitian ini mengeksplorasi bagaimana sinema sebagai medium dapat mempengaruhi sikap masyarakat dan memupuk budaya penerimaan dan pengertian. Studi ini menggunakan metodologi Analisis Resepsi Audiens untuk menguji interpretasi dan tanggapan penonton terhadap film tersebut. Data dikumpulkan melalui berbagai prosedur, termasuk wawancara mendalam, dan dianalisis untuk menarik kesimpulan yang bermakna. Temuan utama menyarankan bahwa sinema, khususnya film seperti "My Name is Khan," dapat berkontribusi signifikan dalam mempromosikan toleransi dengan menantang stereotip dan mendorong empati. Narasi film ini, yang menggambarkan perjalanan seorang pria Muslim di dunia pasca-9/11, menjadi alat yang kuat dalam memupuk pengertian dan penerimaan di kalangan penonton yang beragam. Temuan ini memiliki implikasi penting bagi pembuat film, pembuat kebijakan, pendidik, dan peneliti yang tertarik memanfaatkan kekuatan sinema untuk kebaikan sosial. Studi ini juga mengidentifikasi potensi area untuk penelitian masa depan, dengan menekankan perlunya lebih mengeksplorasi peran sinema dalam perubahan sosial. This study provides an in-depth analysis of the power of cinema in promoting tolerance with a specific focus on the film "My Name is Khan." The research explores how cinema as a medium can influence societal attitudes and foster a culture of acceptance and understanding. The study employs the Audience Reception Analysis methodology to examine viewer interpretations and responses to the film. Data were collected through various procedures, including in-depth interviews, and analyzed to draw meaningful conclusions. Key findings suggest that cinema, particularly films like "My Name is Khan," can significantly promote tolerance by challenging stereotypes and encouraging empathy. The film's narrative, which portrays a Muslim man's journey in a post-9/11 world, is a powerful tool for fostering understanding and acceptance among diverse audiences. These findings have important implications for filmmakers, policymakers, educators, and researchers interested in harnessing cinema's power for social good. The study also identifies potential areas for future research, emphasizing the need to further explore cinema's role in societal change.

From Hollywood to the Ummah: The Role of Islamic Broadcasting in Reshaping Perceptions of Islam in Response to Film Stereotypes Alamyar, Iqbal Hussain; Mustain; Ziaulrahman Mushkalamza
Mediakita Vol. 8 No. 2 (2024): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah UIN Syekh Wasil Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v8i2.2232

The study investigates the problem of stereotypes about Islam propagated by Hollywood films and the role of Islamic broadcasting in reshaping these perceptions. The objective of this research is to understand the impact of Hollywood’s portrayal of Islam on public perceptions and to explore how Islamic broadcasting counters these stereotypes and fosters a more accurate understanding of Islam. The research employs a qualitative approach, using methods such as in-depth interviews and document analysis. The data collected is analyzed using thematic analysis, ensuring the validity and reliability of the findings. The findings reveal a significant influence of Hollywood’s portrayal on public perceptions of Islam. However, Islamic broadcasting has emerged as an effective medium for countering these stereotypes and promoting a more balanced view of Islam. The study concludes that Islamic broadcasting plays a crucial role in reshaping perceptions of Islam, countering the stereotypes perpetuated by Hollywood. The implications of these findings suggest a need for further research into the power of broadcasting in shaping religious perceptions.

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