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All Journal Edusoshum: Jurnal Pendidikan Islam dan Sosial Humaniora Jurnal Ilmu Komunikasi Dan Media
Annisa, Dhea
Unknown Affiliation
Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Strategi Pemasaran untuk Meningkatkan Daya Saing Coffeeshop: Studi Kasus 110 Degreecafe Annisa, Dhea; Hussiam, Aqlina Mifahul; KHARISMA, NOVA
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 2 (2024): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i2.1844

Abstract

The research results show that the marketing strategy implemented has had a positive impact on the competitiveness of 110 degree café. Proper market segmentation, followed by product offerings that suit customer preferences, has increased customer loyalty. Strong brand positioning has differentiated 110 degree café from its competitors, while creative promotional efforts have attracted the attention of the target market. In addition, the use of social media as a communication and promotional tool has expanded reach and increased brand awareness. This research aims to analyze the effectiveness of the marketing strategy implemented by 110 Degree Café in Seturan Yogyakarta. Through a case study approach, primary data is collected through interviews with management and direct observation, while secondary data is obtained from related literature and information from the industry. Analysis is carried out through a theoretical framework involving marketing concepts, such as market segmentation, brand positioning, promotions, and social media marketing. This research makes an important contribution to the understanding of the importance of effective marketing strategies in increasing the competitiveness of coffee shops. Practical implications of this research include recommendations for improving marketing strategies, including increased focus on deeper market segmentation, product innovation, and more efficient use of social media.
Implementation of Multi-Age Classes in Character Development of Students at Brainy Bunch International Islamic Montessori School Malaysia Annisa, Dhea
Edusoshum : Journal of Islamic Education and Social Humanities Vol. 6 No. 1 (2026)
Publisher : Ikatan Cendikiawan Ilmu Pendidikan Islam (ICIPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52366/edusoshum.v6i1.334

Abstract

The formation of students' character is the main goal of Islamic education. However, the learning practices in most schools still emphasize academic achievement more than the internalization of moral values. One of the pedagogical strategies that encourages the development of students' morals is the use of multi-age classrooms, which facilitate social interactions among students of different age levels within a single learning environment. The objective of this research is to analyze how multi-age classes are implemented at Brainy Bunch International Islamic Montessori School in Malaysia, as well as to explore how the dynamics of social interactions that occur in these classes contribute to the learning process and the internalization of students' moral values. This research uses a qualitative approach with a descriptive case study design. Data were collected thru observation, interviews, and documentation, and then analyzed using thematic analysis. The research results show that multi-age classrooms create a stable learning environment and encourage peer learning, collaboration, and mutual support in academic activities as well as daily routines such as communal worship and character development. This interaction serves as a social means for students to internalize their social awareness, empathy, and sense of responsibility. These findings affirm that multi-age classes not only serve as a learning strategy but also as a pedagogical space that integrates academic and moral dimensions in Islamic education.
Co-Authors Hussiam, Aqlina Mifahul KHARISMA, NOVA