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All Journal International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT)
Rizkya Paulita Nasution
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Computer Science & IT Economics, Econometrics & Finance Education Health Professions

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THE EFFECT OF SOCIAL INFLUENCE AND HABIT ON USE BEHAVIOR OF GOJEK APPLICATION USERS IN THE MEDAN HELVETIA DISTRICT AREA Rizkya Paulita Nasution; Beby Karina Fawzeea Sembiring; Syafrizal Helmi Situmorang
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 5 No. 1: IHERT (2023) FIRST ISSUE: International Conference on Health Science, Green Economics,
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v5i1.349

Abstract

This research is intended to know the effect of social influence and habit on use behavior in the Medan Helvetia District. The population and sample in this study were 130 users of the Gojek application in Medan Helvetia District, and the sampling technique was accidental sampling. The data analysis technique used is multiple linear regression statistical analysis. The primary data used in this study consisted of social influence and habits on use behavior. The results of this research show that based on the partial test (t-test), social influence and habit have a significant effect on the variables of the use behavior. The simultaneous test (f-test), social influence and habit, significantly affect the variables of the use behavior.
Co-Authors Beby Karina Fawzeea Sembiring Syafrizal Helmi Situmorang