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p-Index From 2020 - 2025
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This Author published in this journals
All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT)
Clarissa Tarigan
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Health Professions Social Sciences Other

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THE EFFECT OF ENTREPRENEURIAL COMPETENCE AND PRODUCT INNOVATION ON COMPETITIVE ADVANTAGE AT DPC MEDAN WOMEN ENTREPRENEUR ASSOCIATION (IWAPI) Muhammad Faisal; Indriani Adha; Khairunnisa; Clarissa Tarigan; Sari Wulandari
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 5 No. 1: IHERT (2023) FIRST ISSUE: International Conference on Health Science, Green Economics,
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v5i1.357

Abstract

This study aims to determine and analyze the effect of entrepreneurial competence and product innovation on competitive advantage at the DPC of the Indonesian Businesswomen Association of Medan. The method used in this research is quantitative descriptive method. The population in this study were members of the DPC of the Indonesian Businesswomen's Association of Medan, totaling 314 people. This study uses probability sampling techniques in simple random sampling in determining the sample. To determine the number of samples using the Slovin formula so that 76 respondents were obtained. Data processing in this study using the SPSS software program (version 27). The data analysis techniques used in this study are validity and reliability tests, Multiple Linear Regression Analysis, Classical Assumption Test, t test and F test, and Determination Coefficient Test. The results obtained from the data processing carried out are partially competent.
ENHANCING DIGITAL MARKETING SKILL FOR EMPLOYEES OF BERYL`S CHOCOLATE FACTORY, MALAYSIA Anggia Sari Lubis; Muhammad Rahmat; Sri Rahayu; Clarissa Tarigan
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 1 (2025): March-June 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i1.2563

Abstract

Employee digital marketing skills are highly sought after in today's digital age. As a result, organizations are investing in their employee's digital marketing skills to remain competitive. Enhancing digital marketing skills in employees can be achieved through various training methods and tools. Beryl’s Chocolate and Confectionery Sdn. Bhd. was created with one single aim – excellence. Since the company was established in 1995, the focus has been to produce the very best chocolates for both the local and global markets. Digital marketing is important for Beryl's Chocolate because it helps the company reach more potential customers and compete with other brands.This community empowerment will increase the uses of Beryl's digital marketing tools, including social media, e-commerce, and online reviews.
GREEN INNOVATION AND SUSTAINABLE MANAGEMENT: STRATEGIES FOR LONG-TERM COMPETITIVE ADVANTAGE Hardi Mulyono; Alistraja Dison Silalahi; Clarissa Tarigan
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2944

Abstract

This study explores the role of green innovation and sustainable management as integrated strategies for achieving long-term competitive advantage in modern business environments. As global awareness of environmental and social issues intensifies, organizations are increasingly pressured to adopt eco-friendly practices without compromising profitability. This paper analyzes how green innovation—through the development of sustainable products, cleaner production processes, and eco-conscious business models—serves as a catalyst for organizational resilience and market differentiation. Furthermore, it examines the strategic alignment of sustainability principles within corporate management systems, emphasizing stakeholder engagement, resource efficiency, and long-term value creation. Drawing on case studies and recent empirical findings, the research highlights key success factors, barriers to adoption, and the measurable impact of green innovation on firm performance. The findings suggest that firms that embed sustainability into their core strategies not only meet regulatory and ethical expectations but also unlock new growth opportunities and strengthen brand reputation. This paper contributes to the literature by presenting a comprehensive framework for integrating green innovation into sustainable management, positioning it as a vital lever for achieving sustained competitive advantage.
Co-Authors Alistraja Dison Silalahi Anggia Sari Lubis, Anggia Sari Hardi Mulyono Indriani Adha Khairunnisa Muhammad Faisal Muhammad Rahmat Sari Wulandari SRI RAHAYU