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Dwi Prastio, Muhammad
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Arts Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH PRODUK, HARGA, LOKASI DAN PROSES TERHADAP KEPUTUSAN PEMBELIAN PADA ALL NEW TSJ CAFE BANGKINANG Salis, Muhammad; Henrizal, Henrizal; Dwi Prastio, Muhammad
Ensiklopedia of Journal Vol 6, No 4 (2024): Vol. 6 No. 4 Edisi 1 Juli 2024
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eoj.v6i4.2504

Abstract

This research aims to determine the influence of product, price, location and processsimultaneouslyandpartiallyonpurchasingdecisionsattheAllNewTSJCafeBangkinang City. The population in this study is the entire level of visits to the All NewTSJ Café in 2022, which is known to total 10,822 visits. Determining the sample in thisstudy used the Sovin formula which was obtained by 100 respondents. The researchquestionnaire was published to respondents using an accidental sampling technique.Data analysis was carried out using a multiple linear regression model. Based on theresults of simultaneous hypothesis testing, product, price, location and process have asignificant influence on purchasing decisions. Based on the results of partial hypothesistesting,itshowsthatproduct,price,locationandprocessalsohaveasignificantinfluenceon purchasing decisions. The close relationship between product, price, location andprocess on purchasing decisions is very strong with the contribution of product, price,locationandprocesstopurchasingdecisionsamountingto72.9%.Keywords: Product,Price,Location,ProcessandPurchasingDecisions
Co-Authors Henrizal, Henrizal Salis, Muhammad