Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Ensiklopedia of Journal
Salis, Muhammad
Unknown Affiliation
Arts Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALISIS VARIASI PRODUK DAN KUALITAS PELAYANAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN PADA CAFE RUMAH MAJOPI BANGKINANG Tria Putri, Librina; Setiawan, Adi; Salis, Muhammad; Irham, Irham
Ensiklopedia of Journal Vol 6, No 2 (2024): Vol. 6 No. 2 Edisi 3 Januari 2024
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eoj.v6i3.2202

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh variasi produk dan kualitas pelayanan secara simultan dan parsial terhadap loyalitas pelanggan pada Cafe Rumah Majopi Bangkinang dengan jumlah sampel sebanyak 99 responden yang diambil dengan menggunakan rumus slovin dan di analisis menggunakan analisis linear berganda. Uji hipotesis dilakukan dengan uji secara simultan dan uji secara parsial. Berdasarkan hasil penelitian dapat disimpulkan bahwa secara simultan variasi produk dan kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Begitu juga dengan hasil pengujian secara parsial menunjukkan bahwa variasi produk dan kualitas pelayanan berpengaruh terhadap loyalitas pelanggan pada Cafe Rumah Majopi Bangkinang. Keeratan hubungan antara variabel bebas terhadap variabel terikat yaitu sangat kuat dengan kontribusi variabel bebas terhadap variabel terikat sebesar 68,10%.Kata Kunci: Variasi Produk, Kualitas Pelayanan, Loyalitas Pelanggan.
PENGARUH PRODUK, HARGA, LOKASI DAN PROSES TERHADAP KEPUTUSAN PEMBELIAN PADA ALL NEW TSJ CAFE BANGKINANG Salis, Muhammad; Henrizal, Henrizal; Dwi Prastio, Muhammad
Ensiklopedia of Journal Vol 6, No 4 (2024): Vol. 6 No. 4 Edisi 1 Juli 2024
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eoj.v6i4.2504

Abstract

This research aims to determine the influence of product, price, location and processsimultaneouslyandpartiallyonpurchasingdecisionsattheAllNewTSJCafeBangkinang City. The population in this study is the entire level of visits to the All NewTSJ Café in 2022, which is known to total 10,822 visits. Determining the sample in thisstudy used the Sovin formula which was obtained by 100 respondents. The researchquestionnaire was published to respondents using an accidental sampling technique.Data analysis was carried out using a multiple linear regression model. Based on theresults of simultaneous hypothesis testing, product, price, location and process have asignificant influence on purchasing decisions. Based on the results of partial hypothesistesting,itshowsthatproduct,price,locationandprocessalsohaveasignificantinfluenceon purchasing decisions. The close relationship between product, price, location andprocess on purchasing decisions is very strong with the contribution of product, price,locationandprocesstopurchasingdecisionsamountingto72.9%.Keywords: Product,Price,Location,ProcessandPurchasingDecisions
Co-Authors Achmad Noerkhaerin Putra Dwi Prastio, Muhammad Henrizal, Henrizal Irham Irham Tria Putri, Librina