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All Journal Daya Saing : Jurnal Ilmu Manajemen Ensiklopedia of Journal Jurnal Riset Manajemen Indonesia
Henrizal, Henrizal
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH PRODUK, HARGA, LOKASI DAN PROSES TERHADAP KEPUTUSAN PEMBELIAN PADA ALL NEW TSJ CAFE BANGKINANG Salis, Muhammad; Henrizal, Henrizal; Dwi Prastio, Muhammad
Ensiklopedia of Journal Vol 6, No 4 (2024): Vol. 6 No. 4 Edisi 1 Juli 2024
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eoj.v6i4.2504

Abstract

This research aims to determine the influence of product, price, location and processsimultaneouslyandpartiallyonpurchasingdecisionsattheAllNewTSJCafeBangkinang City. The population in this study is the entire level of visits to the All NewTSJ Café in 2022, which is known to total 10,822 visits. Determining the sample in thisstudy used the Sovin formula which was obtained by 100 respondents. The researchquestionnaire was published to respondents using an accidental sampling technique.Data analysis was carried out using a multiple linear regression model. Based on theresults of simultaneous hypothesis testing, product, price, location and process have asignificant influence on purchasing decisions. Based on the results of partial hypothesistesting,itshowsthatproduct,price,locationandprocessalsohaveasignificantinfluenceon purchasing decisions. The close relationship between product, price, location andprocess on purchasing decisions is very strong with the contribution of product, price,locationandprocesstopurchasingdecisionsamountingto72.9%.Keywords: Product,Price,Location,ProcessandPurchasingDecisions
PENGARUH PROMOSI MEDIA SOSIAL DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN FLORIST DI KOTA BANGKINANG Irawan, Andri; Putri, Librina Tria; Henrizal, Henrizal
Jurnal Riset Manajemen Indonesia Vol 4 No 3 (2022): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.806 KB) | DOI: 10.55768/jrmi.v4i3.140

Abstract

This research was conducted with the aim of examining the Influence of Social Media Promotion and Word Of Mouth on Florist Consumer Purchase Decisions in Bangkinang City and the variables that influence Florist Consumer Purchase Decisions in Bangkinang City. The population in this study are consumers who make purchasing decisions on Florists in Bangkinang City. non-probability sampling technique, namely purposive sampling. Purposive sampling is a sampling technique with certain considerations. The sample that is set in this research is based on the calculation results, it is known that the number of samples is 96 respondents. Hypothesis testing using multiple linear regression analysis with the help of SPSS 23.00 for windows. The results showed that simultaneously and partially Social Media Promotion and Word Of Mouth. Influence on Florist Consumer Purchase Decisions in Bangkinang City.
EFFECT OF SERVICE QUALITY AND PRICE ON CUSTOMER SATISFACTION AT PT. PUTRI MIDAI IN BANGKINANG Rahmadoni, Restu; Zulher, Zulher; Henrizal, Henrizal
Jurnal Riset Manajemen Indonesia Vol 4 No 3 (2022): Jurnal Riset Manajemen Indonesia (JRMI)
Publisher : STIE Bangkinang Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (156.313 KB) | DOI: 10.55768/jrmi.v4i3.142

Abstract

This study aims to determine the quality of service and price on customer satisfaction at PT.Putri Midai in bangkinang. The population in this study are all consumers who have received services by consumers at PT.Putri Midai in Bangkinang using the solvin formula so that 94 consumers can be determined to be samples. Data collection techniques used are questionnaires and interviews. The data analysis technique used is multiple linear regression with a significant level ( 0.05. The results of this study conclude that service quality and price affect customer satisfaction at PT. Putri Midai in bangkinang, with a significance value of less than 0.05. The results of this analysis indicate that service quality and price simultaneously have a significant effect on customer satisfaction at PT. Putri Midai in Bangkinang.
PENGARUH LINGKUNGAN KERJA, MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KEPUASAN KERJA DAN KINERJA PADA PKS PT. ANDERSON UNEDO PETAPAHAN TAPUNG Setiawan, Adi; Baharuddin , Yulizar; Azhari, Azhari; Henrizal, Henrizal; Pirmansyah, Pirmansyah
Jurnal Daya Saing Vol. 10 No. 3 (2024)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v10i3.1925

Abstract

This study aims to analyze the Influence of Work Environment, Work Motivation and Work Discipline on Job Satisfaction and Employee Performance at the palm oil factory of PT. Anderson Unedo in Petapahan Tapung. The population in this study were all employees known to be 94 employees. The sample in this study was determined using the proportionate stratified random technique so that the number of samples was 47 respondents. Data analysis used Structural Equation Modeling (SEM) using the SmartPLS 3 application. The results of this study indicate that the work environment does not affect job satisfaction, work motivation has a significant effect on job satisfaction, the work environment does not affect employee performance, work motivation does not affect employee performance and job satisfaction has a significant effect on employee performance, while the Discipline variable must be eliminated because there is multicollinearity greater than 10
Co-Authors AA Sudharmawan, AA Andri Irawan Azhari Azhari Baharuddin , Yulizar Dwi Prastio, Muhammad Pirmansyah Pirmansyah Putri, Librina Tria Rahmadoni, Restu Salis, Muhammad Zulher, Zulher