Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Fokus Abdimas
Utama, Ari Kusuma Budi
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Bibliometrik Terhadap Impulse Buying Utama, Ari Kusuma Budi
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 2, No 01: April 2023
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v2i01.733

Abstract

Impulse buying is a buying process made by consumers without thinking about the need for a product and not going through the search stage information about a product and very strong emotional factor. Impulse buying by consumers has received considerable attention in consumer research. The phenomenon is interesting because it is not only prompted by a variety of internal psychological factors but also influenced by external, market-related stimuli. This study attempts to analyze online marketing from 2018 to 2022 through a bibliometric analysis procedure. A total of 200 articles were published retrieved from the Google Scholar database for analysis. This study uses a quantitative method take advantage of Publish or Perish software, Google Scholar, VOSViewer and Mendeley. Impulse buying behavior occurs because of stimulation from stores or retailers that offer attractive goods, resulting in an urge to buy more.Keywords : Bibliometric; Impulse Buying; Impulse Buying Behavior
PENGUATAN KAPASITAS DIGITAL MARKETING PELAKU UMKM KELURAHAN GAJAHMUNGKUR Rahman, Faisal Riza; Wahyuningsih, Panca; Adhi, Daniel Kartika; Utama, Ari Kusuma Budi; Setyoningsih, Sari; Anjani, Sefiana
Fokus ABDIMAS Vol 4, No 1: April 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.4.1.35-44

Abstract

The digital economy era demands that micro, small, and medium enterprises (MSMEs) adopt digital marketing strategies to enhance their competitiveness and sustainability. However, limited digital literacy and the absence of formal business legality remain key barriers for many MSMEs. This community empowerment program aimed to strengthen the digital capabilities of MSMEs in Gajahmungkur District, Semarang City. The intervention consisted of facilitating business registration through the issuance of Business Identification Numbers (NIB), assisting in the development and optimization of Google My Business (GMB) profiles, and providing basic branding support through logo and promotional material design. The program was implemented through a series of participatory workshops, individualized mentoring, and technical assistance. The results revealed an improvement in participants’ awareness and ability to utilize digital platforms to promote their businesses. Additionally, the formalization of business legality through NIB registration increased the trust and market access of MSMEs. This program demonstrates that integrating digital marketing assistance with legal empowerment initiatives can significantly contribute to the competitiveness and resilience of MSMEs in the evolving digital landscape. Future efforts should focus on continuous support and the expansion of digital literacy programs to ensure sustainable impact.Keywords:   Digital marketing , MSMEs, Business Registration, Google My Business, Community Empowerment
Co-Authors Adhi, Daniel Kartika Anjani, Sefiana Faisal Riza Rahman Panca Wahyuningsih Setyoningsih, Sari