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All Journal Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Fokus Abdimas
Anjani, Sefiana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Analisis Bibliometric: Pengaruh Covid-19 terhadap Kepatuhan Wajib Pajak dan Penerimaan Pajak Anjani, Sefiana
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 2, No 02: Agustus 2023
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v2i01.734

Abstract

The purpose of this research is to find out about taxpayer compliance during the Covid-19 pandemic and how Covid-19 influences tax revenues in Indonesia. This research is a literature study using the bibliometric analysis method to analyze 200 articles related to tax revenue during the Covid-19 pandemic, which are then compiled with metadata using the Mendeley application, and the VOSviewer application is used to visualize publication data in research. Articles were obtained from the Google Scholar database accessed via Publish or Perish in the 2019-2023 range with defining the keywords 'Covid-19' and 'Tax'. The results of the study show that the research classification regarding tax revenue during the Covid-19 pandemic is divided into 4 specific words with topics centered on tax incentives, the Covid-19 pandemic, Covid-19 and taxpayer compliance. The Covid-19 pandemic that hit Indonesia has had an impact on the people's economy so the people's ability to carry out their tax obligations has also decreased. Therefore, this research was conducted to find out how influential Covid-19 was on taxpayer compliance and tax revenue in Indonesia. Then what policies should be made to overcome the impact of the pandemic and the methods used to increase tax compliance.Keywords: Covid-19; Insentif pajak; Kepatuhan wajib pajak
PENGUATAN KAPASITAS DIGITAL MARKETING PELAKU UMKM KELURAHAN GAJAHMUNGKUR Rahman, Faisal Riza; Wahyuningsih, Panca; Adhi, Daniel Kartika; Utama, Ari Kusuma Budi; Setyoningsih, Sari; Anjani, Sefiana
Fokus ABDIMAS Vol 4, No 1: April 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.4.1.35-44

Abstract

The digital economy era demands that micro, small, and medium enterprises (MSMEs) adopt digital marketing strategies to enhance their competitiveness and sustainability. However, limited digital literacy and the absence of formal business legality remain key barriers for many MSMEs. This community empowerment program aimed to strengthen the digital capabilities of MSMEs in Gajahmungkur District, Semarang City. The intervention consisted of facilitating business registration through the issuance of Business Identification Numbers (NIB), assisting in the development and optimization of Google My Business (GMB) profiles, and providing basic branding support through logo and promotional material design. The program was implemented through a series of participatory workshops, individualized mentoring, and technical assistance. The results revealed an improvement in participants’ awareness and ability to utilize digital platforms to promote their businesses. Additionally, the formalization of business legality through NIB registration increased the trust and market access of MSMEs. This program demonstrates that integrating digital marketing assistance with legal empowerment initiatives can significantly contribute to the competitiveness and resilience of MSMEs in the evolving digital landscape. Future efforts should focus on continuous support and the expansion of digital literacy programs to ensure sustainable impact.Keywords:   Digital marketing , MSMEs, Business Registration, Google My Business, Community Empowerment
Co-Authors Adhi, Daniel Kartika Faisal Riza Rahman Panca Wahyuningsih Setyoningsih, Sari Utama, Ari Kusuma Budi