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All Journal Islamic Economics And Finance Journal J-MABES Ta'amul: Journal of Islamic Economics AL-UJRAH: Jurnal Ekonomi Islam Journal of Islamic Economics Studies and Practices (JIESP).
Fata, Zainol
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Pengaruh Labelisasi Halal dan Harga terhadap Loyalitas Pelanggan dalam Pembelian Produk Skincare Wardah (Studi Kasus Santri Pondok Pesantren Banyuanyar) Hofifah; Q, Siti Ramdlaniyatul; Fata, Zainol; Magfiroh, Saodatul
AL-UJRAH Vol 4 No 01 (2025): Al-Ujrah: Jurnal Ekonomi Islam
Publisher : Prodi Ekomoni Syariah STAI Al Akbar Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62589/alujrah.v4i01.340

Abstract

Absract Indonesia is the country with the largest Muslim population in the world, making it a highly promising market, including in the skincare sector which has become a current trend. This is supported by the rapid development of technology that helps the marketing world grow quickly, inspiring people to pay more attention to their appearance. This study aims to determine the effect of X1 halal labeling and X2 price on X3 loyalty in Y the purchase decision of Wardah skincare among active female students at Banyuanyar Islamic boarding school in the year 2025. The research method used is a quantitative approach, as the data is in the form of numerical values and analyzed using statistical tools. The population in this study is Wardah skincare users among active female students at Banyuanyar. A sample of 100 respondents was selected using nonprobability sampling with a purposive sampling approach. The data were analyzed using SPSS. The results of the study show that the halal labeling variable has a partial positive effect Keywords: Halal Labeling, Price, Loyalty, Purchase Decision
APPLICATION OF ENDORSMENT TO PRODUCT PROMOTION ACTIVITIES IN AN ISLAMIC ECONOMIC PERSPECTIVE Fata, Zainol; Azam, Ilyas Nurul
J-Mabes: Jurnal Manajemen, Akuntansi, Bisnis dan Studi Ekonomi Syariah Vol 1 No 2 (2024): J-MABES
Publisher : Sekolah Tinggi Agama Islam At-Tahdzib Ngoro Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61181/j-mabes.v1i2.383

Abstract

Nowadays, in the modern era, the use of marketing strategies aims to modify and introduce existing products to the wider community. Along with the times and accompanied by technological developments, the use of advertising as a promotional medium has changed. One way or steps that companies can take to create advertisements that are appropriate to the current era in marketing their products is by using endorsements. The goal to be achieved in this writing is how the social economy views the use of endorsements in promotional activities The research uses the approach used in this research, namely using a qualitative descriptive approach, while the type of research used in this research is literature. The results of this research are that endorsements are one type of muamalah that is not prohibited in Islam, but there is nothing prohibited in this activity in sharia provisions
Analysis of the Concept of Justice in Pricing from the Perspective of Islamic Business Ethics Fata, Zainol; Azam, Ilyas Nurul
J-Mabes: Jurnal Manajemen, Akuntansi, Bisnis dan Studi Ekonomi Syariah Vol 3 No 2 (2025): J-MABES
Publisher : Sekolah Tinggi Agama Islam At-Tahdzib Ngoro Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61181/j-mabes.v2i2.553

Abstract

This study examines the concept of justice in pricing from the perspective of Islamic business ethics. Islam emphasizes that price is not merely a transactional number, but a moral instrument reflecting justice, balance, and public benefit (maslahah) for all parties. Fair pricing should be based on principles of justice, honesty, transparency, and the rejection of harmful practices such as gharar, riba, and ihtikār. The research employed a library research method with a descriptive-analytical approach, reviewing classical and contemporary literature related to Islamic economics and business ethics. The results indicate that fair pricing reflects the proportional value of goods or services, protects consumer rights, ensures reasonable profits for producers, and creates blessings in transactions. The application of these principles is increasingly relevant in the context of globalization and modern business practices, including intense competition, changing consumer behavior, and market digitalization. Therefore, pricing according to Islamic business ethics not only supports business sustainability but also ensures broad societal welfare
Halal Industry Management in Islamic Economic Perspective Fata, Zainol; Suhaimi, R.; Fany, Naufal El
Ta'amul: Journal of Islamic Economics Vol. 2 No. 1 (2023): May
Publisher : Sekolah Tinggi Agama Islam Darul Ulum Banyuanyar Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58223/taamul.v2i1.55

Abstract

Indonesia is a country that has enormous potential in the halal industry. In 2020 spending on the halal industry reached USD 184 billion and is projected to increase by 14.96% in 2025 or reach USD 281.6 billion. To maximize the potential that is owned, good management is needed in the halal industry so that this potential can develop optimally. In this study the researchers focused on the problem of how to manage the halal industry and how the halal industry is in the perspective of the Islamic economy. This research is a qualitative research. The research method used in this research is literature review. The data collection method used is secondary data obtained from journals, documentation books, and the internet. In the research that has been carried out, it produces findings based on the focus of the research, namely the Majamenen Halal Industry has been regulated based on the Laws of the Republic of Indonesia, one of which is Number 33 of 2014 concerning Guarantees for Halal Products. While the halal industry in the perspective of Islamic economics is in accordance with Islamic economic theory and principles
Co-Authors Azam, Ilyas Nurul Fany, Naufal El Hofifah Hofifah, Hofifah Magfiroh, Saodatul Paesol, Paesol Q, Siti Ramdlaniyatul Suhaimi, R.