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Pengaruh Labelisasi Halal dan Harga terhadap Loyalitas Pelanggan dalam Pembelian Produk Skincare Wardah (Studi Kasus Santri Pondok Pesantren Banyuanyar) Hofifah; Q, Siti Ramdlaniyatul; Fata, Zainol; Magfiroh, Saodatul
AL-UJRAH Vol 4 No 01 (2025): Al-Ujrah: Jurnal Ekonomi Islam
Publisher : Prodi Ekomoni Syariah STAI Al Akbar Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62589/alujrah.v4i01.340

Abstract

Absract Indonesia is the country with the largest Muslim population in the world, making it a highly promising market, including in the skincare sector which has become a current trend. This is supported by the rapid development of technology that helps the marketing world grow quickly, inspiring people to pay more attention to their appearance. This study aims to determine the effect of X1 halal labeling and X2 price on X3 loyalty in Y the purchase decision of Wardah skincare among active female students at Banyuanyar Islamic boarding school in the year 2025. The research method used is a quantitative approach, as the data is in the form of numerical values and analyzed using statistical tools. The population in this study is Wardah skincare users among active female students at Banyuanyar. A sample of 100 respondents was selected using nonprobability sampling with a purposive sampling approach. The data were analyzed using SPSS. The results of the study show that the halal labeling variable has a partial positive effect Keywords: Halal Labeling, Price, Loyalty, Purchase Decision
APPLICATION OF ENDORSMENT TO PRODUCT PROMOTION ACTIVITIES IN AN ISLAMIC ECONOMIC PERSPECTIVE Fata, Zainol; Azam, Ilyas Nurul
J-Mabes: Jurnal Manajemen, Akuntansi, Bisnis dan Studi Ekonomi Syariah Vol 1 No 2 (2024): J-MABES
Publisher : Sekolah Tinggi Agama Islam At-Tahdzib Ngoro Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61181/j-mabes.v1i2.383

Abstract

Nowadays, in the modern era, the use of marketing strategies aims to modify and introduce existing products to the wider community. Along with the times and accompanied by technological developments, the use of advertising as a promotional medium has changed. One way or steps that companies can take to create advertisements that are appropriate to the current era in marketing their products is by using endorsements. The goal to be achieved in this writing is how the social economy views the use of endorsements in promotional activities The research uses the approach used in this research, namely using a qualitative descriptive approach, while the type of research used in this research is literature. The results of this research are that endorsements are one type of muamalah that is not prohibited in Islam, but there is nothing prohibited in this activity in sharia provisions
Analysis of the Concept of Justice in Pricing from the Perspective of Islamic Business Ethics Fata, Zainol; Azam, Ilyas Nurul
J-Mabes: Jurnal Manajemen, Akuntansi, Bisnis Dan Studi Ekonomi Syariah Vol 3 No 2 (2025): J-MABES
Publisher : Sekolah Tinggi Agama Islam At-Tahdzib Ngoro Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61181/j-mabes.v2i2.553

Abstract

This study examines the concept of justice in pricing from the perspective of Islamic business ethics. Islam emphasizes that price is not merely a transactional number, but a moral instrument reflecting justice, balance, and public benefit (maslahah) for all parties. Fair pricing should be based on principles of justice, honesty, transparency, and the rejection of harmful practices such as gharar, riba, and ihtikār. The research employed a library research method with a descriptive-analytical approach, reviewing classical and contemporary literature related to Islamic economics and business ethics. The results indicate that fair pricing reflects the proportional value of goods or services, protects consumer rights, ensures reasonable profits for producers, and creates blessings in transactions. The application of these principles is increasingly relevant in the context of globalization and modern business practices, including intense competition, changing consumer behavior, and market digitalization. Therefore, pricing according to Islamic business ethics not only supports business sustainability but also ensures broad societal welfare
Halal Industry Management in Islamic Economic Perspective Fata, Zainol; Suhaimi, R.; Fany, Naufal El
Ta'amul: Journal of Islamic Economics Vol. 2 No. 1 (2023): May
Publisher : Sekolah Tinggi Agama Islam Darul Ulum Banyuanyar Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58223/taamul.v2i1.55

Abstract

Indonesia is a country that has enormous potential in the halal industry. In 2020 spending on the halal industry reached USD 184 billion and is projected to increase by 14.96% in 2025 or reach USD 281.6 billion. To maximize the potential that is owned, good management is needed in the halal industry so that this potential can develop optimally. In this study the researchers focused on the problem of how to manage the halal industry and how the halal industry is in the perspective of the Islamic economy. This research is a qualitative research. The research method used in this research is literature review. The data collection method used is secondary data obtained from journals, documentation books, and the internet. In the research that has been carried out, it produces findings based on the focus of the research, namely the Majamenen Halal Industry has been regulated based on the Laws of the Republic of Indonesia, one of which is Number 33 of 2014 concerning Guarantees for Halal Products. While the halal industry in the perspective of Islamic economics is in accordance with Islamic economic theory and principles
The Best Economic System for Saving: A Global Perspective Mohamed, S.H Sheik; M, Nirmala; Arrohman, Baidawi; Fata, Zainol
International Conference on Islamic Economic (ICIE) Vol. 4 No. 2 (2025): October
Publisher : Sekolah Tinggi Agama Islam Darul Ulum Banyuanyar Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58223/icie.v4i2/426

Abstract

This study addresses the problem of uneven and often inadequate saving behavior across countries, which is closely related to differences in economic systems. The central issue examined is how capitalist, socialist, and mixed economic systems shape individual and national saving patterns amid global challenges such as rising living costs, consumerism, and economic uncertainty. The objective of this study is to analyze the relationship between economic system characteristics and saving behavior, while identifying the institutional, policy-related, and cultural factors that influence saving outcomes. The research employs a qualitative approach based on a literature review and comparative analysis of economic theories and global case studies. Data are analyzed descriptively and analytically to highlight the mechanisms through which different economic systems encourage or constrain saving behavior. The findings indicate that capitalist systems promote individual savings through market incentives and financial innovation, but they are often accompanied by inequality and overconsumption. Socialist systems emphasize state-managed savings and collective welfare, which can reduce individual motivation to save. Mixed economies demonstrate a more balanced approach by combining private initiative with social protection, thereby enhancing financial inclusion and economic resilience. This study contributes to the literature by emphasizing that an effective and sustainable saving system requires the integration of individual responsibility, strong institutional support, and supportive cultural values to ensure long-term economic growth and financial stability in an increasingly interconnected global economy.
Strategi Pemasaran dalam Perspektif Etika Bisnis Islam Studi pada Pengusaha Mebel Desa Potoan Daja, Palengaan, Pamekasan Fata, Zainol
AL-UJRAH Vol. 3 No. 1 (2024): Juni
Publisher : Prodi Ekomoni Syariah STAI Al Akbar Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pemasaran merupakan  kegiatan yang sangat penting dalam keberlangsungan hidup dari perusahaan, hal itu disebabkan karena pemasaran sebagai usaha untuk merealisasikan tujuan perusahaan, mengembangkan usaha, mendapatkan keuntungan dan  untuk mempertahankan kelangsungan hidup perusahaan tersebut. Etika tidak akan lepas dalam kehidupan manusia. Etika tidak lain adalah aturan prilaku, adat kebiasaan manusia dalam pergaulan antara sesamanya dan menegaskan mana yang benar dan mana yang buruk. Dalam membuat strategi pemasaran harus memperhatikan etika sehingga bisnis yang akan dijalankan tidak mengalami kerugian. peneliti menggunakan metode penelitian kualitatif. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan deskriktif. Data primer dan data sekunder, teknik yang digunakan dalam pengumpulan data yaitu observasi, wawancara, dokumentasi. Berdasarkan penjelasan diatas dapat disimpulkan, strategi pemasaran yang dilakukan oleh pengusaha mebel di Desa Potoan Daja seperangkat alat pemasaran yang disebut bauran pemasaran untuk mencapai tujuan pemasarannya. Bauran pemasaran terdiri dari produk, harga, promosi dan distribusi, dan tinjauan etika terhadap strategi pemasaran para pengusaha mebel sudah sesuia dengan  etika bisnis islam yaitu, produk yang dihasilkan merupakan produk yang disesuaikan dengan permintaan dari konsumen. Harga yang ditetapkan sudah disepakati dan disesuaikan dengan para pengusaha sehingga tidak terjadi perang harga, promosi yang dilakukan disesuaikan dengan kondisi dari produk yang dihasilkan sehingga tidak ada yang ditutup-tutupi dan distribusi yang yaitu distribusi langsung oleh produsen ke konsumen. Kata Kunci: Strategi Pemasaran, Etika Bisnis Islam
Productive Waqf in Sustainable Development (SDGs): An Interdisciplinary Analysis of Islamic Law and the Global Agenda Azam, Ilyan Nurul; Fata, Zainol; Nur, Abdul Hamid Bhustomi
Ta'amul: Journal of Islamic Economics Vol. 4 No. 2 (2025): November
Publisher : Sekolah Tinggi Agama Islam Darul Ulum Banyuanyar Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58223/taamul.v4i2.585

Abstract

Productive waqf represents a strategic Islamic economic instrument rooted in the principles of justice, equity, and social solidarity. However, its contemporary implementation often remains limited to symbolic and consumptive uses. This article explores the potential of productive waqf to contribute to the Sustainable Development Goals (SDGs) by employing an interdisciplinary approach that bridges Islamic legal thought (fiqh) and development studies. Utilizing the framework of maqashid al-shariah (the objectives of Islamic law), the study identifies conceptual parallels between Islamic social finance and global development priorities. The analysis reveals that productive waqf can serve as an ethical and transformative alternative to both global capitalism and religious extremism by promoting inclusive economic empowerment and equitable asset redistribution. The article concludes by advocating for the reinterpretation of Islamic legal discourse and the institutional reform of waqf governance to align with the goals of sustainable and just development