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All Journal JES (Jurnal Ekonomi STIEP) Islamic Economics And Finance Journal
Dikky, Dikky Nur Hidayat
Unknown Affiliation
Economics, Econometrics & Finance Education

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PENGARUH LABEL HALAL, BRAND IMAGE DAN PERSEPSI HARGA TERHADAP LOYALITAS PELANGGAN MIE GACOAN (STUDI KASUS GENERASI Z DI CIREBON) Dikky, Dikky Nur Hidayat; Putri Adinda Sari; Ega Triyana; Muhammad Fajar Gunawan
Islamic Economics And Finance Journal Vol 2 No 2 (2024): ISECO
Publisher : Sekolah Tinggi Agama Islam Muafi Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62005/iseco.v2i2.75

Abstract

Loyalitas pelanggan adalah suatu kepuasan yang dirasakan oleh konsumen sehingga terbentuk komitmen untuk membeli kembali produk tersebut. Terbentuknya loyalitas pelanggan dipengaruhi oleh beberapa faktor. Tujuan dari penelitian ini adalah untuk menyelidiki bagaimana label halal, persepsi harga, dan brand image mempengaruhi loyalitas pelanggan Mie Gacoan di kalangan generasi Z di Cirebon. Pendekatan dalam penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian field research. Penelitian ini berlokasi di Cirebon. Populasi penelitian ini merupakan Generasi Z Cirebon. Hasil penelitian menunjukkan bahwa label halal tidak mempengaruhi loyalitas pelanggan, tetapi persepsi harga dan brand image mempengaruhi loyalitas pelanggan Mie Gacoan di kalangan generasi Z di Cirebon. Secara simultan, label halal, persepsi harga, dan brand image berpengaruh terhadap loyalitas konsumen Generasi Z pada Mie Gacoan di Cirebon.
Faktor-Faktor Pendorong Pertumbuhan Ekonomi Berkualitas di Indonesia Dikky, Dikky Nur Hidayat; Ayus Ahmad Yusuf; Achmad Otong Busthomi
Jurnal Ekonomi STIEP Vol. 9 No. 1 (2024): JES (Jurnal Ekonomi STIEP)
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat (LPPM) IBE Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54526/jes.v9i1.278

Abstract

Quality economic growth is an important aspect of a country's development. Quality economic growth reflects progress that is sustainable, sustainable, and has a positive impact on people's welfare. This study was conducted to determine how influential quality economic growth is through independent variables, foreign investment, inflation, gender empowerment index and corruption perception index in Indonesia. This research uses a quantitative approach with time series data from 2012 - 2021. The results of this study indicate that partially the foreign direct investment variable and the corruption perception index have a positive effect on quality economic growth, while the inflation variable and the gender empowerment index have no effect on quality economic growth. On the other hand, simultaneously the variables of foreign direct investment, inflation, gender empowerment index, and corruption perception index have a significant effect on quality economic growth in Indonesia.
Co-Authors Achmad Otong Busthomi Ayus ahmad Yusuf Ega Triyana Muhammad Fajar Gunawan Putri Adinda Sari