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All Journal Jurnal Studi Jurnalistik Deskripsi Bahasa
Tafrijiyah, Kaamilah
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Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Struktur Sintaksis dan Makna Semantik Ungkapan Tradisional sebagai Representasi Masyarakat Jawa Tafrijiyah, Kaamilah
Deskripsi Bahasa Vol 7 No 1 (2024): 2024 - Issue 1
Publisher : Department of Languages and Literature, Faculty of Cultural Sciences, UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/db.11066

Abstract

This article aimed at describing syntactic structures and semantic meanings in Javanese traditional expressions that represent Javanese local wisdoms. The local wisdoms that were reflected in the Javanese traditional expressions were traditions and noble values used by Javanese society as life patrone managing the community behavior in the context of social and spiritual life. The Javanese traditional expressions were part of culture as they were formed from ideas, behaviors, and works of the Javanese society. Traditional expressions were rapidly growing among the community as advice, thoughts, and educations in life. The Javanese traditional expressions could be in the form of “bebasan”, “sanepa”, “pepindhan”, “saloka”, and “paribasan”. Data of this study were phrases, clauses, and sentences covered by the Javanese traditional expressions. The data of this research were taken from Kamus Ungkapan Bahasa Jawa 1990 released by the Department of Education and Culture, the Republic of Indonesia. This research employed a descriptive qualitative method. While the collected data were analyzed by using syntactic and semantic approaches. Findings of this study inferred that the language structures that construct the Javanese traditional expressions were in the form of phrases, clauses, and sentences. In addition, the semantic meanings contained in the Javanese traditional expressions represented the common characteristics and the behaviors of Javanese society.
Multimodalitas Representasi Laki-Laki pada Iklan Skincare di Media Sosial Instagram Somethinc Tafrijiyah, Kaamilah; Rahmaida, Hana Fauzia
Jurnal Studi Jurnalistik Vol 7, No 1 (2025): Jurnal Studi Jurnalistik
Publisher : Faculty of Da'wa and Communications Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/jsj.v7i1.43229

Abstract

Penelitian ini bertujuan untuk menganalisis representasi laki-laki dalam poster campaign produk kecantikan “Somethinc”. Metode yang digunakan adalah pendekatan kualitatif dengan metode deskriptif. Data dikumpulkan menggunakan purposive sampling yang diolah dengan analisis teori multimodalitas Kress dan Leeuwen. Data berupa gambar poster iklan yang diperoleh dari akun media sosial Instagram Somethinc. Hasil penelitian pada aspek linguistik, visual, spasial, dan gestur menunjukkan bahwa figur laki-laki pada poster iklan produk tersebut ditampilkan dengan membangun kesan laki-laki yang stylish dan karismatik.
Multimodalitas Representasi Laki-Laki pada Iklan Skincare di Media Sosial Instagram Somethinc Tafrijiyah, Kaamilah; Rahmaida, Hana Fauzia
Jurnal Studi Jurnalistik Vol. 7 No. 1 (2025): Jurnal Studi Jurnalistik
Publisher : Faculty of Da'wa and Communications Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/jsj.v7i1.43229

Abstract

This study aims to analyze the representation of men in the campaign poster of the beauty product "Somethinc". The method used is a qualitative approach with a descriptive method. Data were collected using purposive sampling, which was then analyzed in conjunction with Kress and Leeuwen's multimodality theory. The data are in the form of advertising poster images obtained from the Instagram social media account Somethinc. The results of the study on the linguistic, visual, spatial, and gestural aspects show that the male figures in the product's advertising poster are portrayed as stylish and charismatic. Keywords: Instagram, advertising, Kress and Leeuwen's multimodality theory, representation, visual communication
Co-Authors Rahmaida, Hana Fauzia