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All Journal Jurnal Pengabdian Masyarakat Bangsa Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Syahputra, Yayat
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STRATEGI PEMASARAN DESA WISATA DIGITAL TAMAN KEHATI MELALUI WEBSITE, DESA DUKUHDALEM, KECAMATAN JAPARA, KABUPATEN KUNINGAN, JAWA BARAT : strategi pemasaran desa wisata digital taman kehati melalui website, desa dukuhdalem kecamatan japara, kabupaten Kuningan Fitri, Ade Amelia; Komala, Widiani Ica; Sari, Ai Ageng; Nurhayati, Ita; Yuliani, Yuliani; Syahputra, Yayat; Pratama, Muhammad Rizki Putra; Nulhakim, Dede Lukman; Aditiya, Tesa; Sari, Dita Komala
Jurnal Pengabdian Masyarakat Sabangka Vol 3 No 05 (2024): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM Azramedia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v3i05.1234

Abstract

Currently, technological progress is growing rapidly, it can be seen from changes in aspects of human life, technological progress can make work, education, business opportunities easier, and can obtain information from all over the world. A website is a site that can be accessed as a promotional place that can be seen by a wide audience. Dukuhdalem Kehati Park is a park that lacks promotion and many people don't know about it. The aim of this research is that students who serve in Dukuhdalem Village want to introduce Kehati Park through a website so that it can be accessed and seen by a wide range of people, not just the people of Dukuhdalem Village. The method of this activity is to create a website as a digital promotional place that introduces the Biodiversity Park and provides training or how to operate the use of the website to continue to develop. The result of this activity is that the Taman Kehati website can be used to promote the Taman Kehati tourist attraction, this website can also make the Taman Kehati tourist attraction known to the wider community via the internet and can help the village economy.
Strategi Pemasaran Digital Taman Kehati Desa Dukuhdalem Kecamatan Japara Kabupaten Kuningan Jawa Barat Nabilah, Adelia Yuke; Syahputra, Yayat; Romdhon, Wildan Fathu; Septiana, Cantika; Utami, Ovy Dwi; Andrean, Anre; Awalfuady, Muhammad Dede Aufa; H, Iqbal; Anugrah, Aldi; Ayyasy, Muhammad Raihan
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 10 (2024): Desember
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i10.1871

Abstract

TAMAN KEHATI (Kawasan Ekosistem Hati) Dukuh Dalem merupakan salah satu destinasi wisata alam yang memiliki potensi keanekaragaman hayati dan keindahan ekosistem yang belum banyak dikenal oleh masyarakat luas. Dalam rangka meningkatkan daya tarik dan jumlah kunjungan wisatawan, diperlukan strategi pemasaran digital yang efektif serta pengembangan website yang informatif dan interaktif. Kegiatan ini bertujuan untuk merumuskan strategi pemasaran digital yang tepat serta merancang dan mengembangkan website wisata alam TAMAN KEHATI Dukuh Dalem. Strategi pemasaran digital yang diusulkan mencakup penggunaan media sosial, optimasi mesin pencari (SEO), konten visual yang menarik, serta integrasi dengan platform wisata digital. Selain itu, pengembangan website dirancang untuk menyajikan informasi lengkap tentang keunikan alam, fasilitas, rute wisata, serta aktivitas yang tersedia di TAMAN KEHATI. Melalui desain yang user-friendly, website ini diharapkan mampu meningkatkan aksesibilitas informasi bagi calon pengunjung sekaligus mendukung pelestarian lingkungan. Hasil dari Kegiatan ini menunjukkan bahwa kombinasi strategi pemasaran digital yang terencana dan pengembangan website yang efektif mampu meningkatkan eksposur TAMAN KEHATI Dukuh Dalem sebagai destinasi wisata alam, baik di tingkat lokal maupun nasional. Dengan demikian, diharapkan terjadi peningkatan jumlah pengunjung serta kesadaran masyarakat terhadap pentingnya menjaga kelestarian lingkungan melalui wisata berkelanjutan.
STRATEGI PEMASARAN DESA WISATA DIGITAL TAMAN KEHATI MELALUI WEBSITE, DESA DUKUHDALEM, KECAMATAN JAPARA, KABUPATEN KUNINGAN, JAWA BARAT : strategi pemasaran desa wisata digital taman kehati melalui website, desa dukuhdalem kecamatan japara, kabupaten Kuningan Fitri, Ade Amelia; Komala, Widiani Ica; Sari, Ai Ageng; Nurhayati, Ita; Yuliani, Yuliani; Syahputra, Yayat; Pratama, Muhammad Rizki Putra; Nulhakim, Dede Lukman; Aditiya, Tesa; Sari, Dita Komala
Jurnal Pengabdian Masyarakat Sabangka Vol 3 No 05 (2024): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v3i05.1234

Abstract

Currently, technological progress is growing rapidly, it can be seen from changes in aspects of human life, technological progress can make work, education, business opportunities easier, and can obtain information from all over the world. A website is a site that can be accessed as a promotional place that can be seen by a wide audience. Dukuhdalem Kehati Park is a park that lacks promotion and many people don't know about it. The aim of this research is that students who serve in Dukuhdalem Village want to introduce Kehati Park through a website so that it can be accessed and seen by a wide range of people, not just the people of Dukuhdalem Village. The method of this activity is to create a website as a digital promotional place that introduces the Biodiversity Park and provides training or how to operate the use of the website to continue to develop. The result of this activity is that the Taman Kehati website can be used to promote the Taman Kehati tourist attraction, this website can also make the Taman Kehati tourist attraction known to the wider community via the internet and can help the village economy.
Co-Authors Aditiya, Tesa Andrean, Anre Anugrah, Aldi Awalfuady, Muhammad Dede Aufa Ayyasy, Muhammad Raihan Fitri, Ade Amelia H, Iqbal Ita Nurhayati Komala, Widiani Ica Nabilah, Adelia Yuke Nulhakim, Dede Lukman Pratama, Muhammad Rizki Putra Romdhon, Wildan Fathu Sari, Ai Ageng Sari, Dita Komala Septiana, Cantika Utami, Ovy Dwi Yuliani Yuliani