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All Journal GUYUB: Journal of Community Engagement Journal of Educational Management Research
Arifah, Dwi Fitrianti
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Religion Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Developing Brand Image (DeBI) dalam Membangun Citra Positif Lembaga Melalui Media Sosial Azharghany, Rojabi; Suryani, Lilis; Arifah, Dwi Fitrianti
GUYUB: Journal of Community Engagement Vol 5, No 3 (2024)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v5i3.9218

Abstract

MAS Mirqotul Ulum faces challenges in developing its institution's brand image, especially through social media. Despite having a good reputation at the local level and having adequate facilities to support the development of its brand image, the madrasah has not fully utilized digital platforms to reach a wider audience and is still unable to formulate and implement effective strategies through social media. Facilities such as computer labs and good internet access can actually be used for digital marketing and content creation activities. Based on these conditions, it is important to implement the Developing Brand Image (DeBI) Program to build a positive image of the institution through social media at MAS Mirqotul Ulum Banyuanyar Probolinggo. Through four stages consisting of needs and potential analysis, training and workshops, strategy implementation, and evaluation and monitoring, the DeBI program has provided a strong foundation for MAS Mirqotul Ulum to continue to develop in the digital era. An in-depth SWOT analysis, effective training, and a targeted implementation strategy all contribute to the program's success. With the results achieved, MAS Mirqotul Ulum now has strong capital to continue and develop its digital communication strategy in the future.
Analysis of the Management and Use of Digital Illustrations as a Media to Represent Islamic Da'wah Messages on the Instagram Account @Akhlaqpedia Arifah, Dwi Fitrianti; Romadlany, Zakiyah
Journal of Educational Management Research Vol. 4 No. 4 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i4.1150

Abstract

The transformation of social media in the digital era has changed the way Islamic da'wah is delivered, including through communicative and aesthetic digital illustrations. Instagram has become a strategic platform for conveying da'wah messages visually in an engaging and contextual manner. This study aims to analyze the representation and management of Islamic da'wah messages through digital illustrations on the Instagram account @Akhlaqpedia using a descriptive qualitative method and Roland Barthes' semiotic analysis. The findings reveal that visual elements such as characters, colors, text, and symbols function not only as aesthetic tools but also as conveyors of meaning across three semiotic levels: denotation (realistic depictions), connotation (moral messages and spiritual calls), and myth (social constructions of ideal Muslim identity). In addition to visual interpretation, this study highlights the importance of digital content management in sustaining da'wah effectiveness ranging from content planning, visual consistency, to audience engagement strategies. The integration of creative design and structured content management enables @Akhlaqpedia to maintain relevance and trust among its followers, particularly the younger generation. This study contributes to the discourse on digital da'wah and provides insights for further research on media management, audience reception, and multimodal Islamic communication.
Co-Authors Azharghany, Rojabi Lilis Suryani romadlany, zakiyah