Garuda - Garba Rujukan Digital

PKM Training for Rural Economic Empowerment (TREE) dalam Pemberdayaan Masyarakat Pesisir Paiton Probolinggo Azharghany, Rojabi; Ghufron, Syaiful; Fauzi, Moh.
GUYUB: Journal of Community Engagement Vol 2, No 3 (2021): Pendampingan Sektor Pendidikan, Teknologi, Kesehatan, dan Humaniora
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v2i3.2539

The coastal community in Paiton District, Probolinggo Regency faces a development dilemma, even though the coastal area has great natural resource potential, especially the potential for coastal, fisheries and marine resources. This potential has not been exploited optimally and sustainably. Meanwhile, people, especially those living in coastal areas, Paiton District are still in high unemployment rates. The application of the Training for Rural Economic Empowerment (TREE) model is expected to overcome these problems. As a result, this empowerment program has implemented a development approach that ensures poor women and men get an inexhaustible resource of skills and knowledge that they can apply to increase their incomes and take a more active role in shaping their communities. Local development and gender approaches are heavily mainstreamed into the TREE program and therefore contribute to the empowerment of women and men. So that the Paiton coastal community can play a role in the development of their village through various fields including: economy, culture, social, religion, education, environment and health.

Developing Brand Image (DeBI) dalam Membangun Citra Positif Lembaga Melalui Media Sosial Azharghany, Rojabi; Suryani, Lilis; Arifah, Dwi Fitrianti
GUYUB: Journal of Community Engagement Vol 5, No 3 (2024)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v5i3.9218

MAS Mirqotul Ulum faces challenges in developing its institution's brand image, especially through social media. Despite having a good reputation at the local level and having adequate facilities to support the development of its brand image, the madrasah has not fully utilized digital platforms to reach a wider audience and is still unable to formulate and implement effective strategies through social media. Facilities such as computer labs and good internet access can actually be used for digital marketing and content creation activities. Based on these conditions, it is important to implement the Developing Brand Image (DeBI) Program to build a positive image of the institution through social media at MAS Mirqotul Ulum Banyuanyar Probolinggo. Through four stages consisting of needs and potential analysis, training and workshops, strategy implementation, and evaluation and monitoring, the DeBI program has provided a strong foundation for MAS Mirqotul Ulum to continue to develop in the digital era. An in-depth SWOT analysis, effective training, and a targeted implementation strategy all contribute to the program's success. With the results achieved, MAS Mirqotul Ulum now has strong capital to continue and develop its digital communication strategy in the future.

Local Strongman dalam Branding Image PT. Almuna Indah Wisata Pamekasan Azharghany, Rojabi; Faiz, Faiz; Maghfiroh, Saidatul
TRILOGI: Jurnal Ilmu Teknologi, Kesehatan, dan Humaniora Vol 4, No 3 (2023): Ketahanan Sosial dan Pemberdayaan Pendidikan
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/trilogi.v4i3.7229

Penelitian ini bertujuan untuk menganalisis peran local strongman (orang kuat lokal) terhadap branding image PT Almuna Indah Wisata Pamekasan. PT Almuna Indah Wisata Pamekasan adalah sebuah perusahaan yang memiliki unit usaha antara lain: Almuna Tour And Travel, PO. Almuna Trans, Perumahan Almuna Citra Indah, Almuna Toserba, Almuna Cafe And Resto, Global Tour And Travel. Penelitian ini menitikberatkan pada usaha menjawab pertanyaan bagaimana peran strongman terhadap branding image PT Al Muna Indah Wisata Pemekasan. Apakah konsep local strongman berpengaruh terhadap brand image perusahaan Almuna Indah Wisata. Dengan menggunakan metode kualitatif data-data yang dihasilkan dianalisis untuk menjawab pertanyaan penelitian yang diajukan. teknik pengumpulan data yang digunakan adalah wawancara dan observasi. Hasil penelitian menunjukkan bahwa local strongman berperan dalam mempengaruhi masyarakat untuk memilih produk dan jasa Almuna. Ditemukan bahwa strongman terdiri dari korelasi kelompok elit pengusaha dan tokoh agama membentuk jaringan kekuatan elit lokal yang bermanfaat bagi Almuna untuk mengembangkan jaringan bisnisnya. relasi dan peran local strongman sangat penting bagi kemajuan PT. Almuna Indah Wisata. Local strongman dapat memberikan dukungan dalam hal kepercayaan, izin keberangkatan, nilai positif bagi karyawan, dan branding image. Begitu juga, melalui integrasi teori-teori yang telah dibahas, bahwa perusahaan Almuna Indah Wisata tidak hanya mencerminkan model bisnis konvensional, tetapi juga terikat erat dengan dinamika sosial, politik, dan budaya di tingkat lokal. Pendekatan ini membantu merinci dan merangkum peran local strongman dalam membentuk serta menjaga citra perusahaan dan hubungan dengan masyarakat.

Problem Channel Dakwah Melalui Media Sosial dalam Memupuk Toleransi Beragama di Indonesia Azharghany, Rojabi; Lusi Kurnia Agustin; Echa Edelweiss Putri Andina
Bahasa Indonesia Vol 5 No 2 (2024): J-Kis: Jurnal Komunikasi Islam Desember 2024
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v5i2.1145

The development of Islamic da'wah channels through social media not only has a positive impact on the spread of understanding of Islamic religious practices, but also poses problems in fostering religious tolerance in Indonesia. So far, the study of the development of social media da'wah channels has only seen the positive side of the use of social media in its ease and speed of reaching all circles for the dissemination of understanding of various Islamic practices. This research wants to complement the trend of previous studies that only see the positive side of the development of Islamic da'wah channels in the ease and speed of spreading the understanding of Islamic religious practices in Indonesia. The unit of analysis in this study is the Islamic da'wah channel on YouTube, using a qualitative design and data collection is carried out through desk-review. Data analysis is carried out through data reduction, data display, data verification, and content analysis and interpretation. The results of the study showed three main problems: limited confirmation space, counter-tolerance, and horizontal conflict. Limited confirmation space leads to the dissemination of inaccurate information, counter-tolerance worsens interfaith relations, and horizontal conflicts trigger debate and tension. This research provides recommendations to increase content moderation and education about the importance of religious tolerance on social media.

Management of Communication Strategy by the Indonesian Television Journalists Association (IJTI) Tapal Kuda Jember in Enhancing Journalism Professionalism and Quality in the Digital Era Munawwaroh, Umi Adibah; Azharghany, Rojabi
Journal of Educational Management Research Vol. 4 No. 4 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i4.1151

Rapid technological developments require journalists not only to convey information accurately and quickly, but also to adapt to various emerging technologies in order to maintain professionalism and journalistic quality. This study aims to analyze the management of communication strategies implemented by a journalistic organization in addressing the challenges posed by digital transformation. Using a qualitative approach, this study explores various organizational efforts to improve member competence through journalism training programs, the utilization of digital media for education and information dissemination, and the strengthening of collaboration among journalists. Data were collected through in-depth interviews, direct observation, and documentation. The findings indicate that the organization has successfully managed digital technology to build an adaptive, participatory, and sustainable journalistic ecosystem. This strategic management approach not only enhances journalistic skills but also reinforces solidarity in facing global challenges in the media landscape. This study contributes to a deeper understanding of the urgency of innovation and digital transformation in the management of communication strategies within journalistic organizations.

Problem Channel Dakwah Melalui Media Sosial dalam Memupuk Toleransi Beragama di Indonesia Azharghany, Rojabi; Lusi Kurnia Agustin; Echa Edelweiss Putri Andina
Bahasa Indonesia Vol 5 No 2 (2024): J-Kis: Jurnal Komunikasi Islam Desember 2024
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v5i2.1145

The development of Islamic da'wah channels through social media not only has a positive impact on the spread of understanding of Islamic religious practices, but also poses problems in fostering religious tolerance in Indonesia. So far, the study of the development of social media da'wah channels has only seen the positive side of the use of social media in its ease and speed of reaching all circles for the dissemination of understanding of various Islamic practices. This research wants to complement the trend of previous studies that only see the positive side of the development of Islamic da'wah channels in the ease and speed of spreading the understanding of Islamic religious practices in Indonesia. The unit of analysis in this study is the Islamic da'wah channel on YouTube, using a qualitative design and data collection is carried out through desk-review. Data analysis is carried out through data reduction, data display, data verification, and content analysis and interpretation. The results of the study showed three main problems: limited confirmation space, counter-tolerance, and horizontal conflict. Limited confirmation space leads to the dissemination of inaccurate information, counter-tolerance worsens interfaith relations, and horizontal conflicts trigger debate and tension. This research provides recommendations to increase content moderation and education about the importance of religious tolerance on social media.

Pop-Islam versus Dakwah Ideologis: Strategi Media dan Segmentasi Audiens Habib Husein Ja’far dan Felix Siauw di YouTube Azharghany, Rojabi; Wahyuniati, Isnani
Dakwah Vol 11 No 2 (2025): AGUSTUS
Publisher : Institut Agama Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/dakwatuna.v11i2.3585

This study explores a comparative analysis of the digital da’wa strategies of two prominent YouTube figures—Habib Husein Ja’far and Felix Siauw—within the context of the transformation of religious communication in the digital era. Habib Husein Ja’far promotes a moderate and inclusive Pop-Islam approach through collaborations with public figures and the use of popular media formats, while Felix Siauw adopts an ideological da’wa model grounded in sharia and identity politics, without engaging with mainstream celebrities. The study aims to examine their media strategies, audience segmentation, and the impact of their respective narratives on public perception and contemporary da'wah trends. This research employs a qualitative, descriptive-comparative approach using content analysis and virtual ethnography techniques. Data were collected through purposive observation of YouTube video content, audience comments, and media documentation. The analysis is based on Harold Lasswell’s communication theory, mediatization, and personal branding frameworks. The results of the study show the success of a collaborative, adaptive, and contemporary visualization approach in maintaining moderate Islamic discourse in the era of social media algorithms (Habib Husein), as well as the limitations of the expansion of ideological political Islamic narratives that rely on the strength of internal networks without media innovation (Felix Siauw). These findings affirm the premise of mediatization and personal branding that in the digital era, the success of da'wah is determined by the ability to follow the logic and ecosystem of new media, as well as the creation of a persona that is relevant to the trends and needs of its main audience. Keywords: Digital Da'wah; Media Strategy; Youtube

Implementasi Gerakan ABABIL: Membangun Budaya Literasi di MI Ihyauddiniyah Probolinggo Azharghany, Rojabi; Titik Bawon; Eva Suryana
Transformative Service Journal Vol 1 No 2 (2025): Agustus
Publisher : Yayasan Literasi Altruis Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar

This community service activity carries the theme of the Implementation of the Ayo Bangkit Bina Literacy (ABABIL) Movement which was carried out at MI Ihyauddiniyah, Sareh Hamlet, Duren Village, Probolinggo Regency. This school has great potential in developing a culture of literacy, supported by the involvement of cooperative teachers and available free space. However, several challenges are still faced, such as low student interest in reading, limited facilities and extracurricular literacy programs, and the lack of a consistent reading culture. The low interest in reading was identified through observations of student habits regarding access to reading materials, the level of activity in reading sessions, and the results of a diagnostic questionnaire that measures reading frequency, reading duration, and interest in various types of reading. This program aims to build a sustainable literacy ecosystem through optimizing the reading space and the active involvement of all school members. The program implementation method is designed in five stages: (1) needs analysis using a participatory SWOT approach, (2) collaborative activity planning between students, teachers, and pupils, (3) literacy training through story writing classes, critical reading, public speaking, and small da'wah, (4) implementation of literacy activities in the form of daily practice in the reading room and school forum, and (5) monitoring and evaluation to measure the effectiveness of the program and develop follow-up actions. The results of the activities show the formation of an active reading room that is used routinely, increased student participation in literacy activities, and the growth of students' self-confidence and communication skills. This program is a collaborative model between students, teachers, and pupils in building a contextual and sustainable literacy culture in the elementary education environment.

Social Capital in Maintaining Harmony in Multicultural Communities in Wanasari Hamlet, Denpasar, Bali Azharghany, Rojabi; Cantika Yulia Rachmawati; Dodik Harnadi
SOSEARCH : Social Science Educational Research Vol. 6 No. 1 (2025)
Publisher : Program Studi Pendidikan IPS Unesa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/sosearch.v6n1.p20-30

Indonesia is a country that has a diversity of ethnic races, religions, cultures and languages. Differences in entities allow social disintegration between individuals and groups. This can be prevented through social capital owned by multicultural communities in Kampung Jawa. This study aims to understand the role of social capital in shaping inter-ethnic harmony and integration in preventing conflict in the Javanese village in Wanasari Hamlet. The theory used in this research is social capital proposed by Fukuyama and reinforced by Pierre Bordieu. The method used is a qualitative method with a descriptive approach. Data collection was carried out through the observation stage of interviews and documentation with research subjects selected using purposive sampling. The results of this study explain that the Javanese Village Community with different ethnic backgrounds can live side by side and the social capital that is present to control conflicts include trust through a cultural approach, prevailing community norms, social networks that strengthen solidarity and community participation in various activities. These three components foster positive values in the Kampung Jawa community such as the value of togetherness, cooperation and reciprocal relationships in terms of goodness among the community. Thus, social capital plays an important role in fostering harmony, maintaining positive relationships and minimizing conflict.

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