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All Journal Dinamika Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Maslahah: Jurnal Manajemen dan Ekonomi Syariah Santri : Jurnal Ekonomi dan Keuangan Islam JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Saijun Saijun
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH GREEN MARKETING, CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN (Studi Kasus KFC Jamtos Jambi) Rizky Maharani; Anzu Elvia Zahara; Saijun Saijun
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 3 No 2 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v3i2.374

Abstract

Pada saat ini pula banyak perusahaan telah sadar apa arti pentingnya menjaga lingkungan dimana banyak perusahaan berusaha melakukan bisnis dengan tema Green di usahanya yang dimana dapat memberikan keuntungan yang besar bagi perusahaan tetapi dapat juga melestarikan lingkungan dimana metode bisnis ini juga termasuk dalam menjaga keberlangsungan jangka panjang suatu usaha. Meningkatnya kesadaran konsumen terhadap lingkungan alam menimbulkan perubahan perilaku pembelian mereka. Konsumen menjadi lebih sensitif dalam pemilihan produk yang akan mereka konsumsi. Mereka akan memilih produk ramah lingkungan yang ditawarkan oleh pemasar. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh green marketing, citra merek dan kualitas produk terhadap loyalitas pelanggan. Metode yang digunakan yaitu metode kuantitatif dengan analisis data yaitu Uji Koefisien Determinan. Sampel yang diambil sebanyak 96 responden yang merupakan konsumen dan pelanggan KFC Jamtos Jambi. Hasil penelitian menujukkan bahwa green marketing, citra merek dan kualitas produk berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Hasil perhitungan koefisien determinasi menunjukkan bahwa variabel green marketing, citra merek dan kualitas produk sebesar 49,2% dan sisanya 50,8% dipengaruhi oleh variabel lain di luar penelitian ini.
Penerapan Etika Bisnis Islam Dalam Transaksi Jual Beli Di Pasar Tradisional: Studi Pasar Sungai Bengkal Siti Aisah; Suhar Suhar; Saijun Saijun
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i3.283

Abstract

This study has a formulation of the problem regarding how to apply Islamic business ethics in buying and selling transactions in traditional markets Sungai Bengkal Market and how to apply Islamic business ethics in buying and selling transactions in traditional markets in Sungai Bengkal Village based on the principles of Rasulullah Saw. This study uses qualitative methods, the type of data used in this study is primary data and data collection techniques are through observation, interviews and documentation so that the results of this study indicate that the application of Islamic business ethics has been going quite well. It is proven by the way traders carry out buying and selling transactions following the principles of Rasulullah SAW such as being honest, trustworthy, precise in weighing, not hoarding goods, not doing al-ghab/tadlis and mutual benefit. Most of them have implemented it even though they don't know that it is included in Islamic business ethics. This is caused by a lack of knowledge about Islamic business ethics and some of the traders also only have elementary and high school graduates.
Analisis Risiko Operasional Pada Proses Pembuatan Kerupuk Udang Sanah Kabupaten Tanjung Jabung Barat Randa Aslam Putra; Rafidah Rafidah; Saijun Saijun
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 2 No. 2 (2024): April : SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v2i2.463

Abstract

The importance of knowledge about operational risks for umkm partners in order to be able to control or handle the risks that must be handled and be able to solve the problems being faced, so this research aims (1) to find out the identification of operational risks in the process of making Sanah shrimp crackers in West Tanjung Jabung district ( 2) to find out the operational risk analysis of the process of making Sanah shrimp crackers in West Tanjung Jabung district, (3) to find out the efforts made by umkm actors to overcome operational risks. This research uses qualitative methods in this research using data sources obtained from the owner of the Sanah shrimp cracker business and the Sanah shrimp cracker employees. The results of this research are: In identifying operational risks, there are four types of risks as follows: human resource risks include risks of events such as unsuccessful steaming, unsuccessful cutting of crackers, long frying of crackers, failed packaging and inadequate training. Technological risks include inappropriate machines and packaging equipment that does not function properly. As well as process risks, there are risks from raw materials that do not match the dosage. And external risks include risks such as unstable raw materials and uncertain weather factors. The risk analysis that occurs in Sanah shrimp crackers has a risk level of high, medium and low. As for the aspects included in the high category, there are three risks, namely inadequate training, inappropriate packaging equipment and raw materials that do not match the measurements. And there are also medium level operational risks including unsuccessful steaming, frying for too long, inappropriate machines, unstable raw materials, weather factors that result in long drying. And there are also two levels of low risk, namely cutting crackers, failed packaging. Efforts to overcome operational risks that occur in the Sanah shrimp cracker business include requiring or providing training to employees about managing shrimp crackers and employees also need to have self-awareness to be more skilled and more thorough.
DAMPAK OJEK ONLINE TERHADAP PENDAPATAN OJEK PANGKALAN DITINJAU DALAM PERSPEKTIF ISLAM (Studi Ojek Pangkalan Kelurahan Beliung Indah) Hikmah Puspita Sari; Ahmad Syahrizal; Saijun Saijun
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 1 No. 3 (2024): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v1i3.2404

Abstract

This research aims to determine the impact of the existence of online motorcycle taxis on the income of base motorcycle taxis in Beliung Village. This research is of a qualitative type. The object of this research is motorcycle taxi drivers at the base of Beliung Indah Village. The data sources used are primary data and secondary data. By carrying out data analysis methods, namely observation, interviews and personal documentation, then the data is processed using data processing techniques. The research results show that: The existence of online motorcycle taxis has a negative impact on the income level of base motorcycle taxi drivers. There was a decrease in income levels expressed by motorbike taxi drivers in Banjarbaru City between before and after the existence of online motorbike taxis. The average income earned by motorbike taxi drivers before the existence of online motorbike taxis was around Rp. 50,000.00 – IDR 100,000.00 thousand per day and after online motorbike taxis are only around IDR 30,000.00 – IDR 40,000.00 thousand per day and sometimes you don't even get anything at all.
Analisis Penerapan Etika Bisnis Islam Dalam Penggunaan Timbangan Di Pasar Tradisional (Studi Pada Pasar Desa Rawa Jaya Kec. Tabir Selatan Kab. Merangin Jambi) Pipit Putriani; Erwin Saputra Siregar; Saijun Saijun
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 1 No. 6 (2023): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v1i6.130

Abstract

The era of development in economic activities that are increasingly rapid will cause business competition will also be high, business people often forget the existence of business ethics in Islam. The problem that will be caused is the deviation of bell selling transactions, especially in traditional markets, such as reducing the dose in the scale. The use of weighing systems in the market, as a result of the use of weighing systems that are not in accordance with Islamic business ethics, and there are still many traders who continue to use scales that are no longer suitable for use. This research is expected from the officials of Rawa Jaya Village to provide direct education related to the use of weighing systems in the market. Tbalance or dose is a measuring instrument commonly used by sellers / traders in the process of buying and selling transactions. Which can be calculated the scale traded in the form of ounces, kilograms, quintals, and others using scales Presentation of data and problems used, researchers use qualitative types of research. Based on the results of research conducted, the lack of knowledge for traders about understanding the ethics of Islamic business, especially in the use of weighing systems, so that it will be possible for these traders to cause losses for buyers. In the principles of Islamic business ethics strongly prioritize the values of the Qur'an. Because of this, some basic values in Islamic business ethics have principles derived from Islamic teachings.
Analisis Minat pada Pembiayaan Murabahah Bank Syariah Indonesia : Studi Pedagang Pasar Senin Desa Petaling Jaya Ayu Uswatun Hasanah; Ahmad Syahrizal; Saijun Saijun
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 1 (2025): Januari : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i1.1984

Abstract

This paper discusses the interest of traders from one of Bank Syariah Indonesia's products in providing business capital or other uses to traders in Pasar Senen Petaling Jaya. This writing uses a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. The subjects of this writing include traders in Pasar Senen Petaling Jaya. From the results of this writing shows that the interest of traders regarding murabaha financing is still very lacking. This is due to several factors that cause the lack of interest of traders regarding murabaha financing, including: 1) The Knowledge Factor is due to the lack of knowledge of the products of BSI. This information helps traders to evaluate products and understand the benefits of murabaha products. traders. 2) Location Factors By choosing a strategic place that can and carry out the goals of the business objectives to achieve the desired profit and and broad marketing 3) Social Factors which are very significant in the formation and development of a person's interest 4) Promotion Factors one way of communication between the company and the wider community with the aim of introducing goods and services to the public.
Co-Authors Ahmad Syahrizal Anzu Elvia Zahara Ayu Uswatun Hasanah Erwin Saputra Siregar Hikmah Puspita Sari Pipit Putriani Rafidah RAfidah Randa Aslam Putra Rizky Maharani SITI AISAH Suhar Suhar