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Strategi Promosi Syariah Dalam Meningkatkan Penjualan Produk : (Studi Pada UMKM ARS Snack Kota Jambi) Ari Lesmana; Ahsan Putra Hafiz; Aztyara Ismadharliani
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 4 (2023): Desember : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i4.397

Abstract

This research aims to determine sharia promotional strategies, inhibiting factors and efforts to increase sales of ars snack msmes in jambi city. This research uses qualitative methods. This research is the owner of the msme ars snack. Data collection through observation, interviews and documentation. the conclusion results show that: the sharia promotion strategy carried out by msme ars has implemented the fathonah characteristic, namely being smart in innovating to update and add to its products. Maintaining and improving the quality of its products so as to create customer trust in ars snack msmes by always paying attention to sharia regulations. Advertisements carried out by ars snack msmes have implemented the characteristics of siddiq and trust both on social media and in brochures and must still prioritize honesty, truth and trustworthiness based on islamic economic perspective, personal sales carried out by umkm ars snack apply tabliq characteristics, namely meeting directly with customers and potential customers by conveying correctly using appropriate and easy to understand words without cheating about the products being sold. The public relations owned by msme ars snack jambi city is specifically to build good relationships with various groups, build a good company image and support each other among msmes and promote products to increase sales of each msme player.
PENGARUH ZAKAT DAN PELAYANAN TERHADAP KEPATUHAN WAJIB PAJAK (STUDI PADA KPP PRATAMA JAMBI PELAYANGAN) Nurasiah Delka; Usdeldi; Aztyara Ismadharliani
EKSYA : Jurnal Ekonomi Syariah Vol 4 No 2 (2023): JURNAL EKSYA: JURNAL EKONOMI SYARIAH
Publisher : Program Studi Ekonomi Syariah Sekolah Tinggi Agama Islam Negeri Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/eksya.v4i2.1293

Abstract

This study aims to determine and identify the effect of zakat and services on taxpayer compliance. The population in this study were all taxpayers registered at KPP Pratama Jambi Servant. The sampling technique in this study used a sampling technique, namely individual taxpayers who had reported their SPT at KPP Pratama Jambi Servant. Data collection techniques in this study used questionnaires which were distributed directly to the respondents. The questionnaires collected in this study amounted to 100 questionnaires. The method of data analysis in this study used quality tests, classic assumption tests and hypothesis testing and the tools used were multiple linear regression analysis with the help of SPSS tools. This study obtained the results that zakat has no effect on taxpayer compliance. While Services are influenced by Taxpayer Compliance. Based on the results of multiple linear regression tests from the T test, it can be concluded that tax services have an influence on taxpayer compliance with a t count of 6.175 > t table of 1.983 and a Sig value of 0.000 <0.05. While Zakat has no partial effect on Taxpayer Compliance with a t count value of 0.703 <t table 1.983 and a Sig value of 0.484 > 0.05. And based on the results of the F Test, it can be concluded that Zakat and Services simultaneously affect Taxpayer Compliance.
Pengaruh Manfaat Dan Kemudahan Terhadap Minat Menggunakan BSI Mobile Pada Masyarakat Di Desa Sungai Tering Kecamatan Nipah Panjang Supriadi Supriadi; Erwin Saputra Siregar; Aztyara Ismadharliani
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i1.667

Abstract

The development of information technology is currently changing the minds of customers or consumers in carrying out various transaction activities in the banking world, where customers prioritize aspects of convenience, flexibility, efficiency and simplicity. Mobile banking technology is a type of service provided by banks to their customers so that they can carry out their banking activities at any time without having to come to the bank. The purpose of this study was to determine the effect of benefits and convenience on the interest in using BSI Mobile in the community in Sungai Tering Village, Nipah Panjang District. This type of research uses quantitative methods. The population in this study consisted of 100 respondents. This research uses a random sampling technique, namely taking the population based on the area of the object of this research. The data analysis technique used to answer all the problem formulations uses multiple linear regression analysis using the SPSS version 23 program. The results of the t test show that the benefits variable has a tcount value of 1.870 > ttable 1.660 Then H1 is accepted, the convenience variable has a tcount value of 5.676 > ttable 1.660 then H2 is accepted, and the R2 test is 0.678, this means that the interest variable can be explained by the perception variable convenience, benefits and safety. The t test results of the variable that is very influential in using mobile banking, namely the convenience variable, has a t value of 5.676.
Persepsi Terhadap Investasi Sebagai Respon Kasus Investasi Bodong Pada Mahasiswa Febi Uin Sts Jambi Meri Yanti; Efni Anita; Aztyara Ismadharliani
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 1 No. 2 (2023): April : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (987.648 KB) | DOI: 10.58192/wawasan.v1i2.655

Abstract

Tujuan: untuk mengetahui kecenderungan persepsi mahasiswa Fakultas Ekonomi dan Bisnis Islam terhadap investasi sebagai respon kasus investasi bodong, Persepsi dan minat terhadap produk investasi, serta pengaruh persepsi terhadap keputusan investasi mahasiswa. Metode: penelitian ini menggunakan penelitian kualitatif deskriptif dengan metode pengumpulan data dengan melakukan observasi, wawancara, dokumentasi dan penarikan kesimpulan. Hasil: Hasil penelitian ini menemukan bahwa persepsi mahasiswa terhadap investasi lebih kecenderung ke persepsi positif yaitu sebesar 67,14% dalam artian maraknya kasus investasi bodong tidak membuat mahasiswa memiliki respon yang buruk terhadap investasi. Hal tersebut dipengaruhi oleh faktor dalam diri seperti pengetahuan dan literasi, motivasi, sikap, minat dan harapan. Sedangkan persepsi negatif sebesar 32,86%, sedikit banyak masih terdapat mahasiswa yang memiliki persepsi yang buruk terhadap investasi sebagai respon dari kasus investasi bodong. Persepsi tersebut dipengaruhi oleh faktor suasana emosional, dan faktor internal seperti sikap, motivasi, minat, dan pengalaman. Rata-rata mahasiswa masih memiliki persepsi yang positif dan berminat terhadap produk-produk investasi baik bentuk investasi pada aset riil maupun pada aset finansial. Namun terdapat fakta bahwa maraknya kasus investasi bodong membuat beberapa mahasiswa memiliki ketidakpercayaan dan image negatif terhadap produk keuangan sehingga lebih menyukai dan berminat pada bentuk investasi riil dibandingkan bentuk investasi finansial seperti investasi tanah, properti, emas dan lain sebagainya. Kemudian ditemukan pula hasil penelitian bahwa terdapat pengaruh persepsi terhadap keputusan investasi mahasiswa namun sedikit banyak tidak terdapat pengaruh persepsi terhadap keputusan investasi. Kesimpulan: Setelah dilakukan penelitian hasil penelitian menunjukkan bahwa maraknya kasus investasi bodong yang terjadi tidak membuat mahasiswa memiliki persepsi negatif terhadap investasi hal tersebut dipengaruhi oleh faktor pengetahuan, keyakinan, harapan, dan minat.
ANALISIS KINERJA PENGELOLAAN ZAKAT DALAM ASPEK MANAJEMEN SYARIAH: Pada BAZNAS Kabupaten Tebo Deni Yulia Citra; Efni Anita; Aztyara Ismadharliani
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v5i1.877

Abstract

This study investigates the performance of zakat management at the National Zakat Amil Agency (BAZNAS) in Tebo Regency, with a focus on alignment with sharia management principles. This research identifies several important factors that contribute to suboptimal management of zakat funds, including a lack of public awareness about BAZNAS, low public participation in zakat distribution, and significant geographic challenges that hinder access to zakat services. Interviews with key stakeholders revealed that many individuals prefer to give zakat directly to recipients, which undermines BAZNAS' effectiveness in managing these funds. This study highlights the need for increased outreach and educational initiatives to increase awareness and encourage community involvement in zakat programs. Additionally, this underlines the importance of establishing regional regulations to promote zakat contributions through BAZNAS. The findings show that overcoming these challenges is critical to improving zakat management and maximizing its benefits to society.
Persepsi Terhadap Investasi Sebagai Respon Kasus Investasi Bodong Pada Mahasiswa Febi Uin Sts Jambi Meri Yanti; Efni Anita; Aztyara Ismadharliani
Jurnal Manajemen dan Ekonomi Kreatif Vol. 1 No. 2 (2023): April : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1001.773 KB) | DOI: 10.59024/jumek.v1i2.76

Abstract

Tujuan: untuk mengetahui kecenderungan persepsi mahasiswa Fakultas Ekonomi dan Bisnis Islam terhadap investasi sebagai respon kasus investasi bodong, Persepsi dan minat terhadap produk investasi, serta pengaruh persepsi terhadap keputusan investasi mahasiswa. Metode: penelitian ini menggunakan penelitian kualitatif deskriptif dengan metode pengumpulan data dengan melakukan observasi, wawancara, dokumentasi dan penarikan kesimpulan. Hasil: Hasil penelitian ini menemukan bahwa persepsi mahasiswa terhadap investasi lebih kecenderung ke persepsi positif yaitu sebesar 67,14% dalam artian maraknya kasus investasi bodong tidak membuat mahasiswa memiliki respon yang buruk terhadap investasi. Hal tersebut dipengaruhi oleh faktor dalam diri seperti pengetahuan dan literasi, motivasi, sikap, minat dan harapan. Sedangkan persepsi negatif sebesar 32,86%, sedikit banyak masih terdapat mahasiswa yang memiliki persepsi yang buruk terhadap investasi sebagai respon dari kasus investasi bodong. Persepsi tersebut dipengaruhi oleh faktor suasana emosional, dan faktor internal seperti sikap, motivasi, minat, dan pengalaman. Rata-rata mahasiswa masih memiliki persepsi yang positif dan berminat terhadap produk-produk investasi baik bentuk investasi pada aset riil maupun pada aset finansial. Namun terdapat fakta bahwa maraknya kasus investasi bodong membuat beberapa mahasiswa memiliki ketidakpercayaan dan image negatif terhadap produk keuangan sehingga lebih menyukai dan berminat pada bentuk investasi riil dibandingkan bentuk investasi finansial seperti investasi tanah, properti, emas dan lain sebagainya. Kemudian ditemukan pula hasil penelitian bahwa terdapat pengaruh persepsi terhadap keputusan investasi mahasiswa namun sedikit banyak tidak terdapat pengaruh persepsi terhadap keputusan investasi. Kesimpulan: Setelah dilakukan penelitian hasil penelitian menunjukkan bahwa maraknya kasus investasi bodong yang terjadi tidak membuat mahasiswa memiliki persepsi negatif terhadap investasi hal tersebut dipengaruhi oleh faktor pengetahuan, keyakinan, harapan, dan minat.
Pengaruh Aktivitas Galeri Investasi, Modal Minimal Dan Persepsi Risiko Terhadap Minat Investasi Saham Syariah: Studi Kasus Pada Mahasiswa FEBI UIN STS Jambi Nur Indah Wulan Andriani; Eja Armaz Hardi; Aztyara Ismadharliani
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.816

Abstract

Investment is a term that is no longer foreign and has become embedded in the world of economics and finance, in fact investment has become something that is of great interest to the general public and even students. Investment interest itself is a situation where a person has an interest in investing and tries to invest, with little capital, and to support this a person will continue to learn by attending seminars and discussions that discuss investment to reduce investment risk. This research aims to determine and analyze the influence of investment gallery activities, minimum capital and risk perception on interest in sharia stock investment. The method used in this research is a quantitative method with a data analysis method in the form of a coefficient of determination test. The sample in this research was 95 samples of FEBI UIN STS Jambi students class 2020-2022, by distributing a Likert scale questionnaire. The research results show that investment gallery activities influence interest in sharia stock investment as evidenced by a Sig value of 0,001 < 0,05. Minimum capital has no effect on interest in investing in sharia shares as evidenced by the Sig value of 0,264>0,05. Risk perception influences interest in investing in sharia shares as evidenced by the Sig value of 0,001<0,05. Investment gallery activities, minimum capital and risk perception together have a significant effect on interest in investing in sharia shares, with an Adjusted R Square value (coefficient of determination) of 0,644 or 64,4%, the remaining 35,6% is influenced by other variables outside this research. with a Standard Error Estimate of 3,523 or 35,23%.
PENGARUH ZAKAT DAN PELAYANAN TERHADAP KEPATUHAN WAJIB PAJAK (STUDI PADA KPP PRATAMA JAMBI PELAYANGAN) Nurasiah Delka; Usdeldi; Aztyara Ismadharliani
EKSYA : Jurnal Ekonomi Syariah Vol 4 No 2 (2023): JURNAL EKSYA: JURNAL EKONOMI SYARIAH
Publisher : Program Studi Ekonomi Syariah Sekolah Tinggi Agama Islam Negeri Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/eksya.v4i2.1293

Abstract

This study aims to determine and identify the effect of zakat and services on taxpayer compliance. The population in this study were all taxpayers registered at KPP Pratama Jambi Servant. The sampling technique in this study used a sampling technique, namely individual taxpayers who had reported their SPT at KPP Pratama Jambi Servant. Data collection techniques in this study used questionnaires which were distributed directly to the respondents. The questionnaires collected in this study amounted to 100 questionnaires. The method of data analysis in this study used quality tests, classic assumption tests and hypothesis testing and the tools used were multiple linear regression analysis with the help of SPSS tools. This study obtained the results that zakat has no effect on taxpayer compliance. While Services are influenced by Taxpayer Compliance. Based on the results of multiple linear regression tests from the T test, it can be concluded that tax services have an influence on taxpayer compliance with a t count of 6.175 > t table of 1.983 and a Sig value of 0.000 <0.05. While Zakat has no partial effect on Taxpayer Compliance with a t count value of 0.703 <t table 1.983 and a Sig value of 0.484 > 0.05. And based on the results of the F Test, it can be concluded that Zakat and Services simultaneously affect Taxpayer Compliance.