Claim Missing Document
Check
Articles

Found 33 Documents
Search

ANALISIS STRATEGI MARKETING MIX SYARIAH DALAM PENINGKATAN VOLUME PENJUALAN : Studi Kasus Rumah Makan Ayam Kremes Arema Di Kecamatan Rimbo Bujang Handika, Bayu; Efni Anita; Prasaja, Ahmad Syukron
Jurnal Riset Manajemen dan Akuntansi Vol. 3 No. 2 (2023): Agustus: Jurnal Riset Manajemen dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurima.v3i2.2169

Abstract

This study aims to determine the sharia marketing mix strategy, inhibiting factors and efforts to increase sales of Kremes Arema Chicken Restaurant in Rimbo Bujang District. This study used qualitative methods and the sample of this study was the owner of Kremes Arema Chicken Restaurant. Data collection through observation, interviews, and documentation. The conclusions show that: (1) The sharia marketing mix strategy has not been carried out optimally (2) Production inhibiting factors include; the amount of money available for promotion, the nature of the market, the nature of the product and the product life cycle (3) The efforts made by Kremes Arema Chicken Restaurant in increasing sales include; Find new customers, respond quickly to customers, add new employees, and have special access for buyers to choose products safely and comfortably.
Peran Kepemimpinan Dalam Memotivasi Dan Meningkatkan Kinerja Karyawan PT. Pulau Sambu Desa Kuala Enok Kecamatan Tanah Merah Kabupaten Indragiri Hilir Putri Wilhelmina; Efni Anita; Rabiyatul Alawiyah
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 1 No. 3 (2023): Agustus : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v1i3.347

Abstract

Leadership is a science that comprehensively examines how to direct, influence and supervise others to carry out tasks in accordance with planned orders. motivation is a process of trying to influence someone to do something he wants. According to Amstron and Baron, performance is the result of work that has a strong relationship to the organization's strategic goals, customer satisfaction and makes an economic contribution. This research focuses on "The Role of Leadership in Motivating and Improving the Performance of Employees of PT Sambu Island, Kuala Enok Village, Tanah Merah District, Indragiri Hilir Regency". The objectives of this study are 1). To find out the role of leadership in motivating and improving the performance of employees of PT Sambu Island. 2). To find out the obstacles faced by leadership in motivating the performance of employees of PT Sambu Island. This type of research when viewed from the research plan can be classified into qualitative research. Based on the results of my research in chapter IV, it can be concluded, 1. That the leader or leader at PT.Pulau Sambu always strives so that in his leadership he can make employees always enthusiastic in carrying out the assigned tasks, the performance of employees at PT.Pulau Sambu has not yet reached the expected target because there are still employees who cannot complete their work according to the given target. 2. The obstacles faced by the leader or leader when motivating employees are that each employee has a different type or character. In overcoming the problem of motivating the leader or leader must further improve personal relationships with employees. By understanding the character and personality of employees, it will make it easier for the leader or leader to provide motivation.
Pengaruh Pengetahuan Investasi Dan Kemajuan Teknologi Terhadap Minat Generasi Z Dalam Berinvestasi Di Pasar Modal Syariah Novita Aulia; Efni Anita; Neneng Sudharyati
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 2 No. 1 (2024): Februari : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v2i1.1036

Abstract

The research results show that investment knowledge (X1) has a significant positive effect on investment interest (Y). This is proven by carrying out statistical tests which produce a significant value of Tcount 5.782 > Ttable 1.662 and a sig value of 0.000 < 0.05, which means that H0 is rejected and Ha is accepted. Technological progress (X2) shows that there is a significant positive influence on investment interest (Y). This is proven by the value of tcount > ttable of 7.988 > 1.662 with a significant value of 0.000 < 0.05. So it can be concluded that H0 is rejected and Ha is accepted. Investment knowledge and technological advances together have a significant influence on investment interest. This is known by the significant value for (X1) and (X2) simultaneously having an effect on (Y) of 0.000 < 0.05 and the value of fcount > ftable (99.240 > 3.100). The coefficient of determination shows that the influence of the independent variables (X1) and (X2) on (Y) has an influence of 68.3% and the remaining 31.7% is influenced by other variables outside that were not examined in this research. So it can be concluded that Ha is accepted and H0 is rejected. This means that the higher the investment knowledge and technological advances, the higher the student's interest in investing
Strategi Baznas Dalam Optimisasi Pembayaran Zakat Maal Di Daerah Mersam Kabupaten Batang Hari: Studi Kasus Pada BAZNAS Kabupaten Batang Hari Dian Sapitri; Efni Anita; Rohana Rohana
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 2 No. 2 (2024): Mei : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v2i2.1211

Abstract

In this thesis the author examines research on the BAZNAS Strategy in Optimizing Zakat Maal Payments. In Kembang Paseban Village, Mersam District. This type of research is descriptive qualitative, namely describing a situation with words based on visible facts. The data used in this research uses primary data and secondary data. From the results of this research, it can be concluded that the strategy used in optimizing the payment of zakat maal, namely by using planning, organizing, implementing, monitoring, is optimal and effective, but in its implementation there are still things that need to be done. evaluated. Then the obstacles to society preferring to pay zakat directly to mustahiq rather than to amil zakat bodies are due to the lack of public understanding regarding BAZNAS, lack of public trust because BAZNAS's performance has not been seen to help the people around them, they do not know government regulations, then the location of BAZNAS is quite far from their location. stay.
Analisis Faktor-Faktor yang Mempengaruhi Minat Menggunakan Financial Technology Syariah pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sultan Thaha Saifuddin Jambi Rian Ade Saputra; M. Nazori; Efni Anita
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 2 No. 3 (2024): Agustus : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v2i3.1561

Abstract

In today’s modern era, humans have a life with endless activities and technological developments that is currently maturing in indonesia is financial Technology. Financial Technology (fintech) is the latest innovation in the financial service system which is touched by modern technology, to make it easier for people to make payments, investments, borrow money, transfer money and so on. The problem formulation for this (1) do usability factors influence students’interest in using sharia fintech (2) can trust factors influence students’interest using sharia fintech (3) can risk factors influence students’interest using sharia fintech. The aim of this reseacrh is to look at the backround of the problem is to find out the factors that influence interest using sharia fintech at UIN STS Jambi. Based on the result of previous research, the following conclusions can be conveyed in this research (1) The result of the research show that partially the perception of usefulness is not influence in mintst using financial technology with a significance value of 0.103. (2) The research results show that partially trust has no effect on interest in using Financial technology with significance value of 0.060/ (3) The research results show that partially risk has an effect on interest in using financial Technology with a significance value of 0.000 (4) base on the test results, it is known that the value reaches 116.391, while the significance value is 0.000. this shows that perceived usefulness of trust and risk influence interest in using Financial Technology
Pengaruh Literasi Keuangan Dan Lingkungan Sosial Terhadap Perilaku Keuangan Mahasiswa FEBI UIN STS Jambi Fuji Agustina; Efni Anita; Muthmainnah Muthmainnah
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i1.610

Abstract

This study aims to determine and analyze the effect of financial literacy and the social environment on the financial behavior of FEBI students at UIN STS Jambi. The method used in this study is a quantitative method, and the data analysis method used is the coefficient of determination test. The samples in this study were 96 samples of FEBI students at UIN STS Jambi class of 2019-2022. The results of the study show that partially, financial literacy has no effect on financial behavior and the social environment has a positive effect on financial behavior. Simultaneously, it shows that financial literacy and social environment variables have a significant effect on the financial behavior of FEBI students at UIN STS Jambi. The results of the calculation of the coefficient of determination show that financial literacy and social environment variables have an influence of 24.8% and the remaining 75.2% is influenced by other variables outside of this study.
Analisis Sistem Gadai Tanah Pada Perspektif Ekonomi Islam: Study Kasus Desa Sungai Sayang Kecamatan Sadu Kabupaten Tanjung Jabung Timur Acok Tang; Efni Anita; Nurlia Fusfita
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i1.687

Abstract

There are two issues studied in this thesis, namely (1) How is the Pawn Practice of the Community in Sungai Sayang Village, Sadu Subdistrict, (2) How is the Islamic Economics review of pawning in the Sungai Sayang Village Community, Sadu Subdistrict. The purpose of this study is to find out how the community pawning practice in Sungai Sayang Village, Sadu Subdistrict and to find out how the Islamic economic review of pawning in Sungai Sayang Village community, Sadu Subdistrict. To reveal these problems in depth and comprehensively, the researchers used a qualitative approach by collecting data using observations, interviews, and documentation. The data analysis technique used is field analysis using the interactive model of Miles and Huberman including data reduction, data display, and data verification. From the results of the study, it can be concluded that the practice of community pawning in Sungai Sayang Village, Sadu Subdistrict is that the pawner (rahin) delivers the pledged collateral (marhun) to the pawnee (murtahin) after the pawnbroker receives the money (debt) from the pawn recipient, (rahin) the pawner. The pawn requires that the object being pawned during the period of pawning is the result of the payment of the debt of the pawner to the recipient of the pawn, while the Islamic economic perspective is in the practice of pawning in Sungai Sayang Village, Sadu Subdistrict, namely, in terms of the contract, aqid (the giver and recipient of the pawn), marhun (goods). pawn), marhun bih (debt), there are pawn contracts that are in accordance with Islamic economics, from the aspect of the pillars the conditions are fulfilled, some have not or some are not in accordance with Islamic economics because they contain elements of usury.
PENGARUH PROFITABILITAS TERHADAP PENGUNGKAPAN ISLAMIC CORPORATE SOCIAL RESPONSIBILITY PADA PERUSAHAAN YANG TERDAFTAR DI JAKARTA ISLAMIC INDEKS Indanaviah Syalsyabilah; Habriyanto; Efni Anita
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 2 No. 2 (2022): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (649.223 KB) | DOI: 10.55606/jurimea.v2i2.134

Abstract

Penelitian ini memiliki tujuan untuk mengetahui seberapa pengaruh Profitabilitas terhadap pengungkapan ICSR pada perusahaan yang terdaftar di JII periode 2017-2020. Penelitian ini menggunakan variabel independen yaitu Profitabilitas.Variabel dependennya adalah pengungkapan ICSR. Penelitian ini menggunakan pendekatan kuantitatif dengan metode pengumpulan data sekunder yaitu laporan keuangan perusahaan yang terdaftar di JII. Metode analisis yang digunakan dalam penelitian ini menggunakan analisis regresi sederhana.Hasil penelitian ini menunjukkan bahwa Return on Asset (ROA) memiliki pengaruh secara tidak langsung terhadap pengungkapan Islamic Corporate Social Responsibility (ICSR) pada perusahaan yang terdaftar di JII periode 2017 hingga 2020. Return on Equity (ROE) dan Net Profit Margin (NPM) tidak memiliki pengaruh terhadap pengungkapan Islamic Corporate Social Responsibility (ICSR) pada perusahaan yang terdaftar di JII periode 2017 hingga 2020. Kata Kunci: Pengungkapan Islamic Corporate Social Responsibility, Return on Asset (ROA), Return on Equity (ROE), Net Profit Margin (NPM), Jakarta Islamic Indeks.
PENGARUH PERSEPSI RISIKO DAN PENGETAHUAN MAHASISWA TERHADAP MINAT INVESTASI SAHAM SYARIAH Cindy Claudia; Efni Anita; Nurlia Fusfita
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 3 No. 2 (2023): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v3i2.269

Abstract

This study aims to determine and analyze how much influence the perception of risk and knowledge of students on interest in Islamic stock investment in students of the Faculty of Economics and Islamic Business, Sulthan Thaha Saifuddin State Islamic University Jambi. This study uses a quantitative approach to the data analysis method of Multiple Linear Regression. The results show that the perception of risk (X1) has no significant effect on investment interest (Y), so it can be concluded that Ha is rejected and H0 is accepted. Knowledge (X2) shows a significant effect on investment interest (Y), so it can be concluded that Ha is accepted and H0 is rejected. Meanwhile, risk perception (X1) and knowledge (X2) simultaneously have a significant effect on investment interest (Y), so it can be concluded that Ha is accepted and H0 is rejected. The influence of these two variables is 41.1% while the remaining 58.9% is influenced by other variables outside this study.
Pengaruh Permodalan Dan Teknologi Terhadap Produktivitas Usaha UMKM Di Bidang Kerajinan Tangan Kecamatan Jelutung Lucky Gusriyana; Sissah Sissah; Efni Anita
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 3 No. 3 (2023): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v3i3.273

Abstract

Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh masing-masing variabel independen yaitu Permodalan (X1) dan Teknologi (X2) terhadap variabel dependen Produktivitas Usaha (Y) UMKM Di Bidang Kerajinan Tangan Kecamatan Jelutung. Hasil yang ditemukan dari perhitungan Uji t yaitu t hitung lebih besar dibandingkan dengan t tabel (2,381 > 1,67), dengan taraf signifikansi 0,021 < 0,05 sehingga menunjukkan bahwa Permodalan berpengaruh signifikan terhadap Produktivitas Usaha UMKM Di Bidang Kerajinan Tangan Kecamatan Jelutung. Dari hasil uji regresi ditemukan t hitung lebih besar dibandingkan dengan t tabel (4,201 < 1,67) dengan taraf signifikansi 0,000 < 0,05 sehingga menunjukkan bahwa Teknologi berpengaruh signifikan terhadap Produktivitas Usaha UMKM Di Bidang Kerajinan Tangan Kecamatan Jelutung. Berdasarkan dari uji f diketahui nilai f hitung lebih besar dari f tabel untuk pengaruh Permodalan (X1) dan Teknologi (X2) secara simultan terhadap Produktivitas Usaha (Y) adalah sebesar 77,276 > 4,02 dan taraf signifikansi 0,000 < 0,05sehingga dapat dikatakan bahwa Permodalan (X1) dan Teknologi (X2) secara simultan berpengaruh signifikan terhadap Produktivitas Usaha (Y) Di Bidang Kerajinan Tangan Kecamatan Jelutung. Variabel yang paling mendominasi dalam penelitian ini dapat dilihat dari nilai koefisien regresi linier berganda yaitu Permodalan 0.282 lebih kecil dari Teknologi 0.658, jadi disimpulkan bahwa variabel Teknologi lebih mendominasi dibandingkan dengan variabel Permodalan dalam penelitian ini. Nilai koefisien determinasi diperoleh sebesar 0.739 atau 73.9% yang artinya variabel Permodalan dan Teknologi memiliki pengaruh sebesar 73.9% terhadap variabel Produktivitas Usaha UMKM Di Bidang Kerajinan Tangan dan sisanya 26.1% dipengaruhi oleh faktor lain yang kemungkinan berpengaruh terhadap Produktivitas Usaha UMKM Di Bidang Kerajinan Tangan