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ANALISIS STRATEGI MARKETING MIX SYARIAH DALAM PENINGKATAN VOLUME PENJUALAN : Studi Kasus Rumah Makan Ayam Kremes Arema Di Kecamatan Rimbo Bujang Handika, Bayu; Efni Anita; Prasaja, Ahmad Syukron
Jurnal Riset Manajemen dan Akuntansi Vol. 3 No. 2 (2023): Agustus: Jurnal Riset Manajemen dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurima.v3i2.2169

Abstract

This study aims to determine the sharia marketing mix strategy, inhibiting factors and efforts to increase sales of Kremes Arema Chicken Restaurant in Rimbo Bujang District. This study used qualitative methods and the sample of this study was the owner of Kremes Arema Chicken Restaurant. Data collection through observation, interviews, and documentation. The conclusions show that: (1) The sharia marketing mix strategy has not been carried out optimally (2) Production inhibiting factors include; the amount of money available for promotion, the nature of the market, the nature of the product and the product life cycle (3) The efforts made by Kremes Arema Chicken Restaurant in increasing sales include; Find new customers, respond quickly to customers, add new employees, and have special access for buyers to choose products safely and comfortably.
Peran Kepemimpinan Dalam Memotivasi Dan Meningkatkan Kinerja Karyawan PT. Pulau Sambu Desa Kuala Enok Kecamatan Tanah Merah Kabupaten Indragiri Hilir Putri Wilhelmina; Efni Anita; Rabiyatul Alawiyah
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 1 No. 3 (2023): Agustus : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v1i3.347

Abstract

Leadership is a science that comprehensively examines how to direct, influence and supervise others to carry out tasks in accordance with planned orders. motivation is a process of trying to influence someone to do something he wants. According to Amstron and Baron, performance is the result of work that has a strong relationship to the organization's strategic goals, customer satisfaction and makes an economic contribution. This research focuses on "The Role of Leadership in Motivating and Improving the Performance of Employees of PT Sambu Island, Kuala Enok Village, Tanah Merah District, Indragiri Hilir Regency". The objectives of this study are 1). To find out the role of leadership in motivating and improving the performance of employees of PT Sambu Island. 2). To find out the obstacles faced by leadership in motivating the performance of employees of PT Sambu Island. This type of research when viewed from the research plan can be classified into qualitative research. Based on the results of my research in chapter IV, it can be concluded, 1. That the leader or leader at PT.Pulau Sambu always strives so that in his leadership he can make employees always enthusiastic in carrying out the assigned tasks, the performance of employees at PT.Pulau Sambu has not yet reached the expected target because there are still employees who cannot complete their work according to the given target. 2. The obstacles faced by the leader or leader when motivating employees are that each employee has a different type or character. In overcoming the problem of motivating the leader or leader must further improve personal relationships with employees. By understanding the character and personality of employees, it will make it easier for the leader or leader to provide motivation.
Pengaruh Pengetahuan Investasi Dan Kemajuan Teknologi Terhadap Minat Generasi Z Dalam Berinvestasi Di Pasar Modal Syariah Novita Aulia; Efni Anita; Neneng Sudharyati
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 2 No. 1 (2024): Februari : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v2i1.1036

Abstract

The research results show that investment knowledge (X1) has a significant positive effect on investment interest (Y). This is proven by carrying out statistical tests which produce a significant value of Tcount 5.782 > Ttable 1.662 and a sig value of 0.000 < 0.05, which means that H0 is rejected and Ha is accepted. Technological progress (X2) shows that there is a significant positive influence on investment interest (Y). This is proven by the value of tcount > ttable of 7.988 > 1.662 with a significant value of 0.000 < 0.05. So it can be concluded that H0 is rejected and Ha is accepted. Investment knowledge and technological advances together have a significant influence on investment interest. This is known by the significant value for (X1) and (X2) simultaneously having an effect on (Y) of 0.000 < 0.05 and the value of fcount > ftable (99.240 > 3.100). The coefficient of determination shows that the influence of the independent variables (X1) and (X2) on (Y) has an influence of 68.3% and the remaining 31.7% is influenced by other variables outside that were not examined in this research. So it can be concluded that Ha is accepted and H0 is rejected. This means that the higher the investment knowledge and technological advances, the higher the student's interest in investing
Strategi Baznas Dalam Optimisasi Pembayaran Zakat Maal Di Daerah Mersam Kabupaten Batang Hari: Studi Kasus Pada BAZNAS Kabupaten Batang Hari Dian Sapitri; Efni Anita; Rohana Rohana
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 2 No. 2 (2024): Mei : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v2i2.1211

Abstract

In this thesis the author examines research on the BAZNAS Strategy in Optimizing Zakat Maal Payments. In Kembang Paseban Village, Mersam District. This type of research is descriptive qualitative, namely describing a situation with words based on visible facts. The data used in this research uses primary data and secondary data. From the results of this research, it can be concluded that the strategy used in optimizing the payment of zakat maal, namely by using planning, organizing, implementing, monitoring, is optimal and effective, but in its implementation there are still things that need to be done. evaluated. Then the obstacles to society preferring to pay zakat directly to mustahiq rather than to amil zakat bodies are due to the lack of public understanding regarding BAZNAS, lack of public trust because BAZNAS's performance has not been seen to help the people around them, they do not know government regulations, then the location of BAZNAS is quite far from their location. stay.
Analisis Faktor-Faktor yang Mempengaruhi Minat Menggunakan Financial Technology Syariah pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sultan Thaha Saifuddin Jambi Rian Ade Saputra; M. Nazori; Efni Anita
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 2 No. 3 (2024): Agustus : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v2i3.1561

Abstract

In today’s modern era, humans have a life with endless activities and technological developments that is currently maturing in indonesia is financial Technology. Financial Technology (fintech) is the latest innovation in the financial service system which is touched by modern technology, to make it easier for people to make payments, investments, borrow money, transfer money and so on. The problem formulation for this (1) do usability factors influence students’interest in using sharia fintech (2) can trust factors influence students’interest using sharia fintech (3) can risk factors influence students’interest using sharia fintech. The aim of this reseacrh is to look at the backround of the problem is to find out the factors that influence interest using sharia fintech at UIN STS Jambi. Based on the result of previous research, the following conclusions can be conveyed in this research (1) The result of the research show that partially the perception of usefulness is not influence in mintst using financial technology with a significance value of 0.103. (2) The research results show that partially trust has no effect on interest in using Financial technology with significance value of 0.060/ (3) The research results show that partially risk has an effect on interest in using financial Technology with a significance value of 0.000 (4) base on the test results, it is known that the value reaches 116.391, while the significance value is 0.000. this shows that perceived usefulness of trust and risk influence interest in using Financial Technology
Pengaruh Literasi Keuangan Dan Lingkungan Sosial Terhadap Perilaku Keuangan Mahasiswa FEBI UIN STS Jambi Fuji Agustina; Efni Anita; Muthmainnah Muthmainnah
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i1.610

Abstract

This study aims to determine and analyze the effect of financial literacy and the social environment on the financial behavior of FEBI students at UIN STS Jambi. The method used in this study is a quantitative method, and the data analysis method used is the coefficient of determination test. The samples in this study were 96 samples of FEBI students at UIN STS Jambi class of 2019-2022. The results of the study show that partially, financial literacy has no effect on financial behavior and the social environment has a positive effect on financial behavior. Simultaneously, it shows that financial literacy and social environment variables have a significant effect on the financial behavior of FEBI students at UIN STS Jambi. The results of the calculation of the coefficient of determination show that financial literacy and social environment variables have an influence of 24.8% and the remaining 75.2% is influenced by other variables outside of this study.
Analisis Sistem Gadai Tanah Pada Perspektif Ekonomi Islam: Study Kasus Desa Sungai Sayang Kecamatan Sadu Kabupaten Tanjung Jabung Timur Acok Tang; Efni Anita; Nurlia Fusfita
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i1.687

Abstract

There are two issues studied in this thesis, namely (1) How is the Pawn Practice of the Community in Sungai Sayang Village, Sadu Subdistrict, (2) How is the Islamic Economics review of pawning in the Sungai Sayang Village Community, Sadu Subdistrict. The purpose of this study is to find out how the community pawning practice in Sungai Sayang Village, Sadu Subdistrict and to find out how the Islamic economic review of pawning in Sungai Sayang Village community, Sadu Subdistrict. To reveal these problems in depth and comprehensively, the researchers used a qualitative approach by collecting data using observations, interviews, and documentation. The data analysis technique used is field analysis using the interactive model of Miles and Huberman including data reduction, data display, and data verification. From the results of the study, it can be concluded that the practice of community pawning in Sungai Sayang Village, Sadu Subdistrict is that the pawner (rahin) delivers the pledged collateral (marhun) to the pawnee (murtahin) after the pawnbroker receives the money (debt) from the pawn recipient, (rahin) the pawner. The pawn requires that the object being pawned during the period of pawning is the result of the payment of the debt of the pawner to the recipient of the pawn, while the Islamic economic perspective is in the practice of pawning in Sungai Sayang Village, Sadu Subdistrict, namely, in terms of the contract, aqid (the giver and recipient of the pawn), marhun (goods). pawn), marhun bih (debt), there are pawn contracts that are in accordance with Islamic economics, from the aspect of the pillars the conditions are fulfilled, some have not or some are not in accordance with Islamic economics because they contain elements of usury.
PENGARUH SOSIAL MASYARAKAT TERHADAP MINAT MENABUNG DI BANK SYARIAH INDONESIA (Studi Pada Masyarakat Desa Sido Mulyo Kecamatan Tungkal Jaya) Novi Yuni Putri; Efni Anita; G.W.I. Awal Habibah
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 3 (2023): Oktober : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v3i3.532

Abstract

At this time, as we know, there is low public interest in saving at Bank Syariah Indonesia, where based on preliminary observations, it shows that most people still save their own money and do not fully trust Bank Syariah Indonesia. It is hoped that sharia banking can form socialization associations in religious activities so that they can understand better so that they are in accordance with Islamic teachings towards sharia banking so that they can attract the attention of the people of Sido Mulyo Village to Indonesian sharia banks, so that they become good and more concrete behavior. This study aims to determine whether there is social influence on the interest in saving at Bank Syariah Indonesia. This study uses a quantitative method by obtaining primary data from a questionnaire by taking as many as 100 respondents using a non-probability sampling technique, namely purposive sampling by choosing people who have never saved at Bank Syariah Indonesia. Simple regression analysis is used as a data analysis technique. The results of this study indicate that social community has a positive and significant effect on the intention to save at Bank Syariah Indonesia. Based on data analysis in this study, these variables are valid and reliable. In testing the classical assumption with a normal distribution, heteroscedasticity does not occur. The results of the positive regression coefficient mean that the direction of the relationship is unidirectional, the magnitude of the effect is 5.7% and the rest is influenced by other variables
Analisis Efikasi Diri Dan Pengembangan Usaha Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Islam UIN Jambi Nora Rahmayani; Efni Anita; Ahmad Syukron Prasaja
Moneter : Jurnal Ekonomi dan Keuangan Vol. 2 No. 1 (2024): Januari : Moneter : Jurnal Ekonomi dan Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/moneter.v2i1.134

Abstract

Until now, there are still many who are afraid to start a business, including online business, so a real manifestation of a successful businessman has high self-efficacy/ability in starting a business. Apart from having the ability, a businessman must also be able to understand marketing planning and strategy. well in developing a business so that the business succeeds as expected, therefore the purpose of this research is to find out: 1) How is the self-efficacy of entrepreneurs in online business for FEBI students, 2) What is the strategy for developing entrepreneurship in online business for FEBI students, 3) What are the obstacles faced in developing entrepreneurs in the online business of FEBI students. This type of research is qualitative with a descriptive approach, and the methods used in data collection are observation, interviews and documentation. The subjects in this study were students who had been running their online business for more than 3 years. The number of subjects in this study were 10 people. The results of this study note that FEBI students have high self-efficacy in online business or entrepreneurship, students are confident in their abilities and have expectations for their abilities in doing business online, in building confidence students obtain from several sources, namely personal experience, other people's experiences, verbal persuasion and emotional state. In the student business development strategy it is still not running well and efficiently, and there are obstacles to student businesses such as suppliers, competitors, capital and customers.
Pengaruh Pengetahuan, Promosi Dan Lokasi Terhadap Minat Menabung Pada Bank Syariah di Kelurahan Pandan Jaya Kabupaten Tanjung Jabung Timur Lingga Kumala; Nazori Nazori; Efni Anita
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 2 No. 2 (2024): April : SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v2i2.464

Abstract

In general, many people choose to save and borrow money from financial institutions other than sharia banks, such as conventional banks and general cooperatives. In fact, conventional banks are known to adhere to an interest system which according to scholars is prohibited because interest is considered usury. Factors that can influence interest in saving at Islamic banks are knowledge, promotions and location. A person's knowledge about Islamic banks will influence customer interest, each bank tries to promote all the products and services it has, and the location of Islamic banks has easy assets. The aim of this research is to determine the influence of knowledge, promotion and location on the interest of the people of Pandan Jaya subdistrict, Tanjung Jabung Timur district to save in sharia banks. The type of research used in this research is quantitative descriptive research. The sample was selected using Accidental Sampling and the Slovin formula to obtain 98 respondents. The data analysis used is Multiple Linear Regression Analysis. The results of the research concluded that partially the variables knowledge, promotion and location had an influence on interest in saving at Sharia Banks in Pandan Jaya Village, East Tanjung Jabung Regency. Simultaneously, the variables of knowledge, promotion and location influence interest in saving at Sharia Banks in Pandan Jaya Village, East Tanjung Jabung Regency. Based on the coefficient of determination, it indicates that knowledge, promotion and location can influence interest in saving at Sharia Banks by 77.4%. It is hoped that people, especially Muslims, can save in sharia banks considering that sharia banks have used sharia principles in accordance with Islamic recommendations, sharia banks can increase people's interest in saving using Sharia Bank services by considering research variables, namely increasing knowledge, promotion and location, and further research can add other variables which are also thought to influence interest in saving at Sharia Banks.