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All Journal Jurnal Investasi Golden Ratio of Marketing and Applied Psychology of Business
Tristanto, Sigit Heri
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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KAJIAN KELAYAKAN DAN EVALUASI AKTIVA TETAP PADA UMKM MILENIAL Tristanto, Sigit Heri; Yuwono, Minto; Susilowati, Etty
Jurnal Investasi Vol. 10 No. 2 (2024): Jurnal Investasi Vol. 10 No 2
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v10i2.305

Abstract

Penelitian ini bertujuan untuk menganalisis kelayakan investasi aktiva tetap pada UMKM Milenial di bidang makanan ringan. Metode yang digunakan adalah studi kasus deskriptif kualitatif dan analisis kelayakan investasi dengan metode Payback Period, Net Present Value (NPV), dan Internal Rate of Return (IRR). Hasil penelitian menunjukkan bahwa investasi aktiva tetap pada UMKM Milenial di bidang makanan ringan layak untuk dilaksanakan berdasarkan metode NPV dan IRR. Metode NPV menghasilkan nilai positif sebesar Rp 99.986.000, sedangkan metode IRR menghasilkan nilai 33.178%, lebih tinggi dari tingkat diskon 8%. Namun, berdasarkan metode Payback Period, investasi ini tidak layak karena nilai Payback Period (2 tahun 7,3 bulan) lebih lama dari periode yang ditentukan perusahaan (2 tahun). Kesimpulannya, investasi aktiva tetap pada UMKM Milenial di bidang makanan ringan layak untuk dilaksanakan berdasarkan analisis NPV dan IRR, namun perlu dipertimbangkan kembali berdasarkan Payback Period.
The Influence of Consumer Perception and Promotion on Purchase Intention Through Perceived Value: A Case Study of Depok Campus Students on a Premium FMCG Brand Tristanto, Sigit Heri; Iswati, Heni
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i2.1141

Abstract

This research aims to analyze the influence of consumer perception and promotion on purchase intention through perceived value. The case study focuses on the Depok campus community regarding the premium brand PT. SCM, how do consumer perception and promotion influence purchase intention directly and through perceived value? The method used in this research is causal associative using a quantitative approach. The population in this study is the entire Depok campus community of 106 respondents. Data were collected using a Likert scale questionnaire, and validity, reliability, and hypothesis testing were conducted using SmartPLS 4.0 software. The results of this study indicate that consumer perception has a positive and significant effect on purchase intention, promotion does not have a positive and significant effect on purchase intention, consumer perception has a positive and significant effect on perceived value, promotion has a positive and significant effect on perceived value, and consumer perception has a positive and significant effect on purchase intention through perceived value. Promotion has a positive and significant effect on purchase intention through perceived value. This means that hypothesis testing in this study can significantly influence the dependent variable on the independent variable through the intervening variable.
Co-Authors Etty Susilowati Iswati, Heni Yuwono, Minto