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All Journal JURISMA: Jurnal Riset Bisnis & Manajemen eCo-Buss Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Manajemen Terapan (JIMT) Indo-MathEdu Intellectuals Journal Golden Ratio of Marketing and Applied Psychology of Business Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Maneggio Indonesian Journal of Emerging Trends in Community Empowerment
Iswati, Heni
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Library & Information Science Mathematics Social Sciences Other

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Dimensional Analysis of Retail Shop Images on Consumer Purchase Intention Iswati, Heni; Yuwono, Yuwono; Meidiyustiani*, Rinny
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 13 No 1: April 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v13i1.6685

Abstract

The research aims to determine the effect of retail store image on consumer purchase intention on private label brands. The method used is descriptive verification with a quantitative approach obtained by 217 respondents as a sample. The results of the study show that the regression calculation partially obtains products/merchandise, store atmosphere and customer service and has a significant and significant effect on consumer purchase intentions, but not on price because Private Label Brand (MPL) products do not affect consumer perceptions of buying. Consumers do not mind the price range that has been set by MPL, MPL products are of good quality at a lower price compared to national brands that have the same function. Keywords: Image Dimensions; Consumer Purchase Intention; Retail; MPL; Product
The Influence of Price, Promotion and Positive Emotions on Online Impulse Buying with Hedonic Shopping Motivation as an Intervening Variable (Study: Women Fashion Product in Indonesia) Brabo, Nora Andira; Sari, Nurma Elita; Iswati, Heni; Meidiyustiani, Rinny
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3199

Abstract

Internet users in Indonesia have been growing rapidly and have strong impacts on several aspects of life including the use of online shopping. In Indonesia, more than half of population are exposed to digital world and thus, the growth for online shopping in also increased and projected to reach 43.9 million of online shoppers in 2022. This online shopping can also trigger the consumptive behavior that satisfy the desires of instant gratification that promote consumer’s impulse buying behavior. The purpose of this study is to investigate several factors that lead to impulse buying of online shoppers in Indonesia. We investigate the role of Price, Promotion and Positive Emotions that customer experience toward online impulse buying with Hedonic Shopping Motivation as an intervening variable. Total numbers of 200 female respondents are selected for online survey in capital city of Jakarta and surrounded area. Data were analyzed using Structural Equation Model (SEM). The results shows that Price and Positive Emotions do not affect Hedonic Shopping Motivation, while Promotion has significant effect  on Hedonic Shopping Motivation. Price and Positive Emotions have influence on Impulse Buying, while Hedonic Shopping Motivation do not have significant impact on Impulse Buying and fail to act as an intervening variable using SEM. Furthermore, Price, Promotions, Positive Emotions and Hedonic Shopping Motivation as independent variables simultaneously affect Impulse Buying. Implications and limitations are further discussed.
PENINGKATAN KEMAMPUAN MASYARAKAT DALAM MEMPERLUAS JANGKAUAN PASAR MENGGUNAKAN E-COMMERCE Meidiyustiani, Rinny; Fuji Oktaviani, Retno; Imelda, Imelda; Ali Niazi , Hakam; Iswati, Heni; Andira Brabo, Nora
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 1 No. 5 (2023): Oktober
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v1i5.94

Abstract

Masyarakat Desa Mekarwangi memiliki hasil tani dan olahan bumi seperti keceprek, emping dan olahan tani lainnya. Namun masyarakat terkendala untuk menjual dan mendistribusikan produk yang mereka hasilkan. Tujuan diadakannya kegiatan pengabdian masyarakat ini diharapkan dapat menyelesaikan permasalahan masyarakat dalam menjual dan mendistribusikan produknya dengan memperluas jangkauan pasar menggunakan e-commerce. Permasalahan lainnya adalah masyarakat tidak paham memanfaatkan teknologi, sedangkan smartphone hanya digunakan untuk bersosial media. Metode yang diterapkan adalah metode presentasi, diskusi tanya jawab dan evaluasi dengan pre-test dan post-test. Kegiatan PkM ini dilaksanakan pada tanggal 09 Februari 2023, dikuti oleh 24 peserta. Hasil dari kegiatan pengabdian kepada masyarakat ini adalah adanya peningkatan pegetahuan peserta dan memicu motivasi untuk selalu berpikir inovatif dan kreatif, sehingga dapat meningkatkan penjualan.
Powering Brand Success: The Impact of Firm-Created and User-Generated Content on Equity, Attitude, and Purchase Intentions Soekotjo, Sundari; Lestari, Setyani Dwi; Hendrawan, Koen; Brabo, Nora Andira; Iswati, Heni
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.81

Abstract

This study aims to analyze the impact of Firm Created Content (FCC) and User Generated Content (UGC) on brand equity and purchase intention of Grab-and-Go coffee brand. In today's digital era, content generated by both companies and users plays a critical role in shaping consumer perceptions of brands. FCC refers to all content created by companies to promote their products and services, while UGC is content created by consumers that reflects their experiences with a product. This research employs a quantitative method using an online survey involving 300 respondents who are consumers of Grab-and-Go coffee. The results of the study indicate that both FCC and UGC have a significant impact on brand equity. High-quality FCC can enhance brand awareness, perceived quality, and consumer loyalty. On the other hand, positive UGC can strengthen the emotional connection between consumers and the brand, as well as increase consumer trust. Furthermore, the study also finds that strong brand equity contributes to an increase in purchase intention. Data shows that 75% of respondents are more likely to purchase Grab-and-Go coffee products after being exposed to engaging content from both the company and users. Through this analysis, the study provides valuable insights for marketers in designing effective content strategies to enhance brand equity and drive purchase intention. The findings are expected to serve as a reference for other coffee companies in leveraging FCC and UGC to achieve a competitive advantage in an increasingly competitive market. The study also recommends that companies be more proactive in encouraging consumer participation in content creation and utilize social media platforms to enhance engagement with their audience.
Penyuluhan Praktik Kesehatan dan Keselamatan di Tempat Kerja bagi Calon Teknisi Akuntansi Muda Brabo, Nora Andira; Meidiyustiani, Rinny; Rahmat, Hayatul Khairul; Iswati, Heni
Indonesian Journal of Emerging Trends in Community Empowerment Vol. 2 No. 2 (2024): Desember
Publisher : PT Hakhara Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71383/ijetce.v2i2.62

Abstract

In the era of globalization and rapid industrial development, occupational health and safety (OHS) practices are important aspects that must be understood and implemented by all workers, including accounting technicians. Therefore, it is important that a community service activity that aims to help prospective young accounting technicians create a safe and productive work environment and pay more attention to the health and safety of workers can run smoothly and participants understand the material provided.
Pelatihan Mitigasi Bencana Bagi Santri Pondok Pesantren Terpadu Darul Quran Mulia Bogor Iswati, Heni; Rahmat, Hayatul Khairul; Wahyuningtyas, Ayu; Qodariah, Qodariah
Indonesian Journal of Emerging Trends in Community Empowerment Vol. 2 No. 2 (2024): Desember
Publisher : PT Hakhara Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71383/ijetce.v2i2.63

Abstract

Indonesia is a country prone to natural disasters, such as earthquakes, floods, landslides, tsunamis, and volcanic eruptions. Indonesia's geographical conditions located in the Pacific Ring of Fire and having a tropical climate make this country face continuous disaster risks. Therefore, disaster mitigation training is very important to provide understanding and skills to students so that they can act quickly and appropriately when a disaster occurs. Community service activities aimed at providing understanding and skills to students so that they can act quickly and appropriately when a disaster occurs can run smoothly and participants understand the material provided.
The Influence of Consumer Perception and Promotion on Purchase Intention Through Perceived Value: A Case Study of Depok Campus Students on a Premium FMCG Brand Tristanto, Sigit Heri; Iswati, Heni
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i2.1141

Abstract

This research aims to analyze the influence of consumer perception and promotion on purchase intention through perceived value. The case study focuses on the Depok campus community regarding the premium brand PT. SCM, how do consumer perception and promotion influence purchase intention directly and through perceived value? The method used in this research is causal associative using a quantitative approach. The population in this study is the entire Depok campus community of 106 respondents. Data were collected using a Likert scale questionnaire, and validity, reliability, and hypothesis testing were conducted using SmartPLS 4.0 software. The results of this study indicate that consumer perception has a positive and significant effect on purchase intention, promotion does not have a positive and significant effect on purchase intention, consumer perception has a positive and significant effect on perceived value, promotion has a positive and significant effect on perceived value, and consumer perception has a positive and significant effect on purchase intention through perceived value. Promotion has a positive and significant effect on purchase intention through perceived value. This means that hypothesis testing in this study can significantly influence the dependent variable on the independent variable through the intervening variable.
The Influence Of Vendor Performance Evaluation, Product Quality, And Price On User Satisfaction Of Laboratories Within Universitas Pertamina Gian, Erick Ivan; Iswati, Heni
Jurnal Ilmiah Multidisiplin Vol. 4 No. 03 (2025): Mei: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v4i03.1982

Abstract

This study aims to examine the influence of vendor performance evaluation, product quality, and price on user satisfaction of laboratory facilities at Universitas Pertamina. A quantitative research approach was employed, and data were collected through a structured questionnaire distributed to 65 respondents, utilizing a total sampling method. The research variables were measured using a five-point Likert scale and analyzed through multiple linear regression with the assistance of SPSS 22.0. The findings reveal that vendor performance, product quality, and price each have a positive and significant partial effect on user satisfaction. Furthermore, all three variables simultaneously exert a significant influence on user satisfaction. The results emphasize the critical role of maintaining high vendor standards, ensuring the quality of products and services, and implementing competitive pricing strategies to enhance user satisfaction in laboratory environments. These insights offer valuable implications for laboratory management practices in higher education institutions.
Digital Customer Focus, Innovation, and Sustainable Competitive Advantage in Fresh Food E-Commerce for Enhanced Urban Food Accessibility Muhdaliha, Eryco; Riyadi, Selamet; Iswati, Heni; Saputro, Adi; David, David
Indo-MathEdu Intellectuals Journal Vol. 6 No. 4 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i4.3705

Abstract

The transformation of e-commerce for fresh food is shaped by the convergence of customer-focused digital strategies, innovation, and the pursuit of sustainable competitive advantage, particularly in enhancing food accessibility in urban areas. This study explores how digital technology and customer-centered innovation contribute to operational efficiency, personalized service delivery, and environmental sustainability across the fresh food distribution network. This research uses a narrative qualitative approach, synthesizing insights from academic literature, industry reports, and case studies to examine the strategic alignment between technology adoption, innovation practices, and competitive positioning. The findings show that digital transformation, including blockchain, precision agriculture, and smart logistics, not only enhances transparency and traceability in the food supply chain but also fosters trust and responsiveness among urban consumers. Fresh food e-commerce platforms leverage this technology to minimize food waste, improve delivery accuracy, and quickly adapt to dynamic demand patterns. Furthermore, this study highlights the role of green innovation in strengthening business sustainability, with digital platforms serving as a key driver for environmental monitoring, consumer engagement, and ethical sourcing.  
Peran Digital Leadership dalam Mengembangkan Strategi Bisnis yang Sesuai Dengan Transformasi Digital Nugroho, Heru; Riyadi, Selamet; Iswati, Heni; Maulana, Panca; Safitra, Ravindra
Jurnal Ilmu Manajemen Terapan Vol. 6 No. 5 (2025): Jurnal Ilmu Manajemen Terapan (Mei - Juni 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v6i5.5686

Abstract

Pemimpin digital diduga memainkan peran penting dalam menyelaraskan teknologi dengan tujuan bisnis, mendorong inovasi, dan beradaptasi dengan lanskap digital yang terus berubah. Penelitian ini berupaya mengelaborasi lebih lanjut sejauh mana peran kepemimpinan digital dalam mengembangkan strategi bisnis yang sesuai dengan transformasi digital. Peneklitian ini menggunakan literature review dari penelitian sebelumnya dan sejumlah buku yang relevan. Hasil analisis menunjukkan bahwa pemimpin digital akan membantu organisasi mengidentifikasi peluang, mengelola perubahan, dan membangun budaya yang mendukung transformasi digital. Perubahan organisasi biasanya diprakarsai oleh pemimpin dan manajemen puncak. Oleh karena itu, pemimpin dan manajemen perusahaan harus terlebih dahulu menerima perlunya perubahan bagi diri mereka sendiri dan kemudian bagi seluruh organisasi serta meyakinkan organisasi untuk berubah. Oleh karena itu, keberhasilan transformasi digital juga tergantung pada seberapa besar peran kepemimpinan digital dalam mengarahkannya
Co-Authors ADI SAPUTRO Ali Niazi , Hakam Andira Brabo, Nora Ayu Wahyuningtyas David David Eryco Muhdaliha Firdaus, Panca Maulana Fuji Oktaviani, Retno Gian, Erick Ivan Hayatul Khairul Rahmat Heru Nugroho Koen Hendrawan Kusnawan, Agus Kuswanto, Hary Lestari, Setyani Dwi Nora Andira Brabo Qodariah, Qodariah Rinny Meidiyustiani Safitra, Ravindra Sari, Nurma Elita Selamet Riyadi Slamet Riyadi Soekotjo, Sundari Tristanto, Sigit Heri Yuwono Yuwono