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All Journal Global Advances in Business Studies Studies in English Language and Education
Nallaluthan, Kesavan
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Triple-based teaching approach: ‘student as manager’ model in business studies (evaluation and result) Nallaluthan, Kesavan; Suhaimi, Suhazlan; Gopal, Revathi; Zainal, Mazlan
Global Advances in Business Studies Vol. 1 No. 2 (2022): Global Advances in Business Studies (GABS)
Publisher : Ifma Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (609.059 KB) | DOI: 10.55584/Gabs001.02.2

Abstract

The triple-based teaching approach is a student-center learning process that is implemented for undergraduate business studies. It is mixed with the game, problem, and challenge-based learning strategy that aims to prepare business students to manage unexpected and complex global or industrial issues in the 21st century. It encourages an active and reliable learning environment that requires students' creative input, collaboration, and industrial involvement. The action research method applied for this Triple-based teaching approach which implements the ‘Student as Manager’ model with a relevant task for undergraduate business students at Universiti Pendidikan Sultan Idris (UPSI). Therefore, for the pilot test the Strategic Management subject (PPB3073) A191 semester selected to implement this teaching approach. Overall result Course Learning Outcome (CLO) shows that 75.1 percent and this subject overall performance was 95.46 percent. This teaching approach beneficial for undergraduate students to getting know about industrial phenomena with 21st learning skills (collaborative, creative, critical thinking, and communication).
The Factors in the use of WhatsApp applications in education management in IPTA: a pilot study Balasundran, Komathy; Yunus, Jamal Nordin; Nallaluthan, Kesavan; Martin, Tulasi
Global Advances in Business Studies Vol. 2 No. 1 (2023): Global Advances in Business Studies (GABS)
Publisher : Ifma Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55584/Gabs002.01.2

Abstract

In terms of educational management, the WhatsApp application is very popular among the lecturers. Lecturers, on the other hand, were found to be uninterested in using WhatsApp for educational management. The majority of WhatsApp research has focused on students in the context of learning, while this study will focus on educational management among public university lecturers. Before conducting more in-depth research, the goal of this study is to describe the pilot testing method for the proposed model. A pilot study was done to assess the survey questionnaire's applicability and reliability. The data was gathered from 100 Malaysian public university lecturers via an online survey. Before beginning the actual study, the researcher discusses the pilot testing process and methodology that will contribute to the research in this context. The Unified Theory of Acceptance and Technology Use (UTAUT) model has been applied to the proposed new model. The results of the pilot study agreed that Cronbach's alpha ranged from 0.829 to 0.900 for most of the constructs in the proposed model, indicating that they were reliable. As a result, the constructs in the questionnaire are suitable for larger-scale research in the future. The findings of this study are beneficial to the Ministry of Higher Education in determining the reasons for lecturers' use of WhatsApp, including whether they use it for social purposes, to obtain or share information related to university educational management, or to improve the lecture process.
The moderation role of Industry 4.0 towards business performance in manufacturing firms in Malaysia Nallaluthan, Kesavan; Seyajah, Norhisham; Vengidason, Sethuprakhash; Nashir, Irdayanti Mat; Subramaniam, Tamil Selvan
Global Advances in Business Studies Vol. 2 No. 2 (2023): Global Advances in Business Studies (GABS)
Publisher : Ifma Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55584/Gabs002.02.1

Abstract

This paper studies the pilot test process on a proposed new model of research and sustainable manufacturing practices for business performance, which is moderated by Industry 4.0. The aim of this pilot study is to assess the usability and reliability of the survey questionnaire. An online survey method was used to collect 116 data from manufacturers in Malaysia. The integration between NRBV and RBV theory is used will provide a more comprehensive model to evaluate manufacturing industries' competitiveness. The results agreed that all the constructs in the proposed model have Cronbach alpha ranges from 0.662 to 0.901, which is evidence of constructs having good reliability and can be used for future research with higher intensity. The result provides useful information for sustainable manufacturing practices which is adopted by manufacturing industries that could affect their usage and further improvement for their business performance during industry 4.0. This study focused on the sustainability in manufacturing practices with Industry 4.0 as a moderator in the Malaysian manufacturing industries. This pilot study is beneficial for the researchers focusing on Industry 4.0 in manufacturing practices.
Improving customer retention in the UAE Nallaluthan, Kesavan; Al Falasi, Huda Mohammed
Global Advances in Business Studies Vol. 2 No. 1 (2023): Global Advances in Business Studies (GABS)
Publisher : Ifma Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55584/Gabs002.01.1

Abstract

This article aims to explore the importance of customer retention in businesses in the UAE. The article provides evidence for a clear and distinct relationship between customer satisfaction, customer retention and the success of the company. The main focus is to enlist and evaluate the success of the techniques used to improve customer retention in the company. This includes building trust with the company, increasing empathy, creating loyalty programs, ensuring sufficient measures to combat customer dissatisfaction and being open to feedback from the customers. The article is based on primary and secondary research conducted by the author wherein journal articles, research papers and financial newsletters were consulted to conclude. The paper also focuses on how the tourism industry of the United Arab Emirates largely affects customer retention in the country. From the research conducted, it can be claimed that no one technique of customer retention is fully applicable in the country due to the unique circumstances under which it runs its businesses. However, a combination of techniques can prove to be successful for the country owing to the income of its tourists, patronage and referrals of its locals, the demand for tourism in the country and the shopping capital of the country
Measuring Malaysian lower secondary learners' reading ability on a CEFR-aligned text Gopal, Revathi; Maniam, Mahendran; Nallaluthan, Kesavan
Studies in English Language and Education Vol 10, No 2 (2023)
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/siele.v10i2.28013

Abstract

To capture learners interest in reading and help them understand the content of their reading, it is important to write at a level that aligns with their reading abilities. This will motivate learners to read and comprehend the material. A CEFR-aligned textbook is a valuable tool for improving the English language skills of lower secondary learners in English Language classrooms. Therefore, it is significant to assess learners reading competence in text comprehension using a reading text from a CEFR-aligned textbook. These assessments were conducted based on a narrative text from the CEFR-aligned textbook using two different techniques: miscue analysis and retelling. The sample comprised 20 C grade learners randomly selected from Malaysian lower secondary schools. The data on miscues were analysed quantitatively, following Goodman, Watson, and Burkes In-Depth Procedure (2005). The quality of retelling was evaluated based on the criteria set by Irwin and Mitchells (1983) 5-point scoring method. The findings revealed that all 20 learners achieved the target descriptor scale B1, indicating that they can read simple texts on topics relevant to their field and interests with sufficient comprehension. This study implies that CEFR-aligned reading texts are appropriate for lower secondary learners to read and understand. Furthermore, miscue analysis and retelling can effectively monitor learners reading comprehension levels and help enhance reading skills among low intermediate-level learners. Based on learners reading habits that require assistance, teachers can plan upcoming reading lessons.
Co-Authors Al Falasi, Huda Mohammed Balasundran, Komathy Gopal, Revathi Mahendran Maniam Martin, Tulasi Nashir, Irdayanti Mat Seyajah, Norhisham Subramaniam, Tamil Selvan Suhaimi, Suhazlan Vengidason, Sethuprakhash Yunus, Jamal Nordin Zainal, Mazlan