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All Journal Marketing Management Studies Jurnal Darussalam : Pemikiran Hukum Tata Negara dan Perbandingan Mazhab
Ramadani, Nadia
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Humanities Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Theory of planned behavior and Instagram influencer attitudes: effects on Generation Z fashion purchase intention Ramadani, Nadia; Dwita, Vidyarini
Marketing Management Studies Vol. 5 No. 2 (2025): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v5i2.606

Abstract

This study aims to analyze the influence of Theory of Planned Behaviour with Attitude Toward Influencers as Mediation on Purchase Intention of Fashion Products on Instagram in Gen Z. The sampling technique used purposive sampling. The research participants totaled 190 respondents who were selected as samples. Analysis using PLS 4.1 software shows that perceived trust, subjective norms, perceived behavioral control, and attitudes toward the influencer, significantly affect attitudes toward the influencer and purchase intention. However, perceived trust does not significantly affect purchase intention. Attitudes toward the influencer mediate the relationship between perceived trust, subjective norms, perceived behavioral control and purchase intention.
IMPLEMENTASI ISTIHSAN DALAM PANDANGAN HUKUM EKONOMI SYARIAH Ramadani, Nadia; Tanjung, Dhiauddin
JURNAL DARUSSALAM: Pemikiran Hukum Tata Negara dan Perbandingan Mazhab Vol. 4 No. 1 (2024): Jurnal Darussalam: Pemikiran Hukum Ketatanegaraan dan Perbandingan Mazhab
Publisher : STIS Darussalam Bermi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59259/jd.v4i1.114

Abstract

The aim of this research is to describe the study of Philosophy as a method for understanding Islamic law, especially in the field of sharia economics. The research approach uses qualitative research with the type of documentation or text study research, namely, a series of activities using collecting information relevant to the research topic, reading, taking notes and processing research materials. Meanwhile, analysis is used to carry out deeper discussions based on the information that has been obtained. The results of the research in this paper show that Philosophy is an important option in developing sharia economic law, such as salam sale and purchase contracts, al-istisna', murabahah, online shops, and vending machines which can now be investigated using the Philosophy Science method, apart from that. The advantages of applicable law with the basic aim of Philosophy are to eliminate Mudharat and achieve Ma?la?ah.
Co-Authors Dwita, Vidyarini Tanjung, Dhiauddin