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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teknologi Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal MIX : Jurnal Ilmiah Manajemen Journal of Economic, Bussines and Accounting (COSTING) Community Engagement and Emergence Journal (CEEJ) Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Ecogen Indonesian Journal of Tourism and Leisure Marketing Management Studies Formosa Journal of Multidisciplinary Research (FJMR) Eduvest - Journal of Universal Studies e-Jurnal Apresiasi Ekonomi Economica: Journal of Economic and Economic Education Jurnal Penelitian Pendidikan Indonesia Banking & Management Review
Dwita, Vidyarini
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Electronic Word of Mouth (Ewom) dan Sosial Media Marketing untuk Layanan Transportasi Online: Tinjauan Literatur Sistematis Anggraini, Dewi; Wardi, Yunia; Abror, Abror; Dwita, Vidyarini
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 22, No 1 (2023): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v22i1.57-72

Abstract

Media sosial menciptakan saluran komunikasi digital untuk berinteraksi dengan pelanggan dan membutuhkan perhatian untuk memperluas pemahaman pemasaran. Penelitian ini bertujuan untuk mengkaji keterlibatan media sosial dalam kajian manajemen pemasaran jasa transportasi berbasis online. Studi ini menganalisis semua artikel yang dapat diakses dari artikel terindeks Scopus. Hasil penelitian ini adalah terdapat sejumlah dimensi yang paling mempengaruhi, diantaranya niat beli sebanyak 8 dan layanan jasa transportasi berbasis online sebanyak 3. Secara keseluruhan, kajian dalam penelitian ini membahas perkembangan electronic word of mouth dalam pemasaran jasa transportasi berbasis online, tantangan yang dihadapi, metode yang digunakan dan model pemetaan dimensi.
The impact of online customer review on purchase intention with trust as a mediating variable Anjaya, Arisa; Dwita, Vidyarini
Marketing Management Studies Vol. 3 No. 4 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i4.457

Abstract

This study aims to analyze how online customer reviews affect purchase intentions, with trust as a mediating variable at Optik Mekar Padang. The subjects of this study were people who had never purchased products from Optik Mekar in West Sumatra. The research participants totaled 230 respondents who were selected as samples. Data were collected through online questionnaire distribution as well as through direct interviews and then analyzed using SmartPLS software. The results of this study reveal that (1) online customer reviews have a significant positive impact on purchase intention, (2) online customer reviews have a significant positive effect on trust (3) trust has a significant positive effect on purchase intention (4) online customer reviews mediated by trust on purchase intention have a significant positive relationship, and trust can mediate the effect of online customer reviews on purchase intention.
The impact of environmental knowledge, green word of mouth and green marketing on green purchase intention with environmental attitude as a mediating variable Julia Azizah, Viola; Dwita, Vidyarini
Marketing Management Studies Vol. 4 No. 2 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i2.508

Abstract

This study aims to analyze the effect of environmental knowledge, green word of mouth and green marketing on green purchase intention with environmental attitude as a mediating variable in Avoskin Skincare in Padang City. The sampling technique used purposive sampling. The research participants totaled 190 respondents who were selected as samples. Analysis using PLS 4.0 software shows that environmental knowledge, green word of mouth and green purchase intention significantly affect environmental attitude and green purchase intention. Environmental attitude mediates the relationship between environmental knowledge, green word of mouth and green purchase intention and environmental attitude does not mediate the relationship between green marketing and green purchase intention.
Examining the determinants of customer loyalty in the fitness industry: the mediating effect of satisfaction Wijaya, Faris; Dwita, Vidyarini
Marketing Management Studies Vol. 4 No. 3 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i3.529

Abstract

This study aims to analyze the influence of service quality and customer perceived value on customer loyalty, with customer satisfaction as a mediating variable, at the Max Power Gym fitness center in Padang City. The population comprises 187 active members of Max Power Gym in Padang City, with a sample of 153 respondents. Data were collected through online questionnaires and analyzed using SmartPLS software. The findings reveal that: (1) Service Quality has a positive and significant effect on Customer Loyalty; (2) Customer Perceived Value has a positive and significant effect on Customer Loyalty; (3) Service Quality has a positive and significant effect on Customer Satisfaction; (4) Customer Perceived Value has a positive and significant effect on Customer Satisfaction; (5) Customer Satisfaction has a positive and significant effect on Customer Loyalty; (6) Customer Satisfaction mediates the positive and significant effect of Service Quality on Customer Loyalty; and (7) Customer Satisfaction mediates the positive and significant effect of Customer Perceived Value on Customer Loyalty.
The Influence of Social Media Usage on Loyalty with Customer Satisfaction & Brand Trust as Mediation Variable Nugraha, Meisyitah Dwi; Dwita, Vidyarini
Banking & Management Review Vol. 11 No. 2: Banking & Management Review
Publisher : STIE Ekuitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/bmr.v11i2.541

Abstract

This study aims to determine (1) the effect of social media usage on customer satisfaction on wardah products. (2) The effect of social media usage on Brand Trust on Wardah products. (3) Influence of Customer Satisfaction on Customer Loyalty of Wardah products. (4) The effect of Brand Trust on @wardahbeauty Instagram customer loyalty. (5) The effect of social media usage on Wardah product customer loyalty. (6) The effect of social media usage on customer loyalty mediated by customer satisfaction. (7) The effect of social media usage on customer loyalty with brand trust as media. The population in this study were all followers of Instagram @wardahbeauty and the sample in this study were users of wardah products with a minimum of one purchase. The number of samples in this study were 131 respondents. The data in this study were collected through the distribution of online questionnaires and data processing was carried out using the SmartPLS software. The results of this study indicate that (1) social media usage has a positive and significant effect on customer satisfaction. (2) social media usage has a positive and significant effect on Brand Trust. (3) Customer satisfaction on brand loyalty has a positive and significant influence. (4) Brand Trust has a positive and significant relationship with Customer Loyalty. (5) Social media usage does not have a significant effect on Customer Loyalty.(6) Social media usage has a positive and significant relationship to customer loyalty with customer satisfaction as a mediation.(7) Social media usage has a positive and significant relationship to customer loyalty with brand trust as a mediation.
Does Shopping Orientation and Gender Different Affect Online Shopping Lifestyle? Nofirda, Fitri Ayu; Dwita, Vidyarini
Jurnal Manajemen Teknologi Vol. 23 No. 3 (2024)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2024.23.3.2

Abstract

Abstract. This study aims to determine the Influence of Shopping Orientation and Gender Different on Online Shopping Lifestyle in Pekanbaru City. This research was conducted in Pekanbaru City with 104 respondents. This study used quantitative methods by drawing research samples using the purposive sampling method. Data testing using validity tests, reliability tests, classical assumption tests, multiple linear regression tests, there are two hypothesis tests and determination tests with the help of SPSS 23 software. The results of this study show that Market Orientation and Gender Different partially affects Online Shopping Lifestyle, Gender Different partially affects Online Shopping Lifestyle, and Shopping Orientation and Gender Different partially affects Online Shopping Lifestyle The findings suggest that market orientation can enhance their position for success by improving their online shopping lifestyle. Overall, this study provides valuable insights into the importance of market orientation in enhancing production performance for manufacturing SMEs, and its implications can be useful for practitioners, policymakers, and scholars interested in ecommerce platform competitiveness. Keywords: Market orientation, shopping orientation, gender different, online shopping lifestyle, e-commerce Abstrak. Penelitian ini bertujuan untuk mengetahui Pengaruh Orientasi Belanja dan Gender Different Terhadap Online Shopping Lifestyle di Kota Pekanbaru. Penelitian ini dilakukan di Kota Pekanbaru dengan jumlah responden 104 orang. Penelitian ini menggunakan metode kuantitatif dengan penarikan sampel penelitian menggunakan metode purposive sampling. Pengujian data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, uji regresi linear berganda, uji hipotesis dan uji determinasi dengan bantuan software SPSS 23. Hasil penelitian ini menunjukkan bahwa Orientasi Belanja secara parsial berpengaruh terhadap Online Shopping Lifestyle,Gender Different secara parsial berpengaruh terhadap Online Shopping Lifestyle, dan Orientasi Belanja dan Gender Different secara parsial berpengaruh terhadap Online Shopping Lifestyle Kata kunci: Orientasi Pasar, orientasi belanja, perbedaan gender, gaya hidup belanja online, e-commerce
Personality Traits, Hedonic Motivation and Self-Control on Impulsive Buying: A Systematic Literature Review Fadhila, Risa; Dwita, Vidyarini
Formosa Journal of Multidisciplinary Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i12.12536

Abstract

This article aims to identify and analyze key references on impulsive buying behavior influenced by individual personality traits, hedonic motivation, and self-control. This study employs a systematic literature review using the Google Scholar database (including Emerald, ProQuest, and ResearchGate) via Harzing's Publish or Perish software. Data were analyzed using Microsoft Excel, Mendeley, and VOSviewer. The study follows the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) approach, resulting in 16 core articles. The findings reveal six scientific clusters supporting research on personality traits, hedonic motivations, self-control, and impulsive buying behavior, with a total of 164 link strengths. The VOSviewer visualization demonstrates that impulsive buying and consumer behavior are dominant keywords, serving as central nodes connecting personality traits and self-control. Meanwhile, the keyword hedonic motivation appears smaller in size and less prominent.
Pengaruh promosi berbasis sosial media dan harga terhadap keputusan penggunaan jasa mua- di kota Padang Batubara, Hani Maisyarah; Dwita, Vidyarini; Anwar, Kendis; Sari, Nadhila; Astuti, Kristiana
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243701

Abstract

Perkembangan media sosial saat ini harus di manfaatkan secara maksimal dalam kehidupan sehari-hari. Tidak di pungkiri lagi jika perkembangan teknologi saat ini mampu memberikan kemudahan bagi manusia untuk melakukan segala aktivitasnya. Contoh yang paling sederhana yaitu, dengan adanya media sosial membuat masyarakat lebih aktif memperoleh dan menyebarkan informasi. Penggunaan media sosial merupakan salah satu contoh bukti nyata dari adanya teknologi yang semakin canggih.Penelitian ini bertujuan untuk menganalisis pengaruh promosi berbasis sosial media dan harga terhadap keputusan penggunaan jasa MUA di Kota Padang. Hasil Penelitian menunjukkan bahwa promosi Berbasis Sosial Media maupun Harga memiliki peran yang signifikan dalam memengaruhi Keputusan Penggunaan Jasa MUA di Kota Padang. Oleh karena itu, pemilik bisnis atau penyedia jasa MUA diharapkan dapat memperhatikan strategi promosi yang efektif melalui media sosial serta penetapan harga yang sesuai dengan nilai yang ditawarkan agar dapat meningkatkan jumlah konsumen yang memilih untuk menggunakan jasa MUA mereka.
Website quality affects online complusive purchase behaviour of students faculty of economics and business UNP Astuti, Kristiana; Sari, Nadhila; Batubara, Hani Maisyarah; Anwar, Kendis; Evanita, Susi; Dwita, Vidyarini
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243702

Abstract

Website quality can encourage consumers to purchase goods easily through an app. This in turn increases online shopping behaviour. Recently, there is a tendency that shoppers consider impulsive behaviour when making online purchases. The purpose of this study was to determine the Impact of Website Quality on Online Compulsive Purchasing Behaviour of UNP Faculty of Economics Students. This type of research uses quantitative survey methodology. Consumer demographics were randomly selected from a database of Instagram visits and followers. A total of 112 respondents, collected using the incidental sampling method, were sampled. A link to the survey was provided to collect data.The research instruments used in the study included online compulsive buying behavior measurement scale, website quality assessment tool, online impulsive buying behavior measurement scale, and demographic questionnaire.The SEM analysis technique method was used for data analysis. According to the research findings, website quality has an impact on the significance of compulsive behaviour mediated by impulsive buying behaviour online. The partial significance test shows the difference between the R-Square value of online impulsive buying of 56.3 percent including moderate influence. As well as the magnitude of the influence of website quality on impulsive buying of 64.4 percent including high influence.
GREEN SATISFACTION AND LOYALTY IN THE WEST SUMATERA HOSPITALITY INDUSTRY THROUGH THE ROLE OF GREEN TRUST, WOM AND GREEN IMAGE Ravelby, Thesa Alif; Yasri, Yasri; Dwita, Vidyarini; Suwandhani, Deni; Sari, Astri Yuza; Linda, Muthia Roza; Yonita, Riza; Suhery, Suhery; Sutiyem, Sutiyem; Trismiyanti, Dessy
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.826

Abstract

Five variables are discussed, namely:  Green satisfaction (GS), Green Image (GI), WOM, Loyalty, and Green Trust (GT).  The type of research in this study is quantitative causal research. The population of this study were people who had stayed at hotels in West Sumatra. At the same time, the sampling technique used in this research is non-probability sampling. Based on the hypothesis testing proposed, the path analysis technique was used in this study. The first hypothesis is that GT has no significant effect on GS.  The second hypothesis is that WOM has a positive impact on GS. The third hypothesis, GI has a substantial effect on GS. The fourth hypothesis, GT is having no significant impact on Loyalty. The fifth hypothesis, WOM has a positive impact on Loyalty. The sixth hypothesis, GI has a positive impact on Loyalty. The seventh hypothesis, GS has a positive impact on Loyalty. The eighth hypothesis, GS is unable to mediate GT on loyalty. The ninth hypothesis, GS is able to mediate the WOM relationship on loyalty. The tenth hypothesis, GS is able to mediate the relationship between GI on loyalty.
Co-Authors Abror Abror Adha, Aidil Anjaya, Arisa Anwar, Kendis Ariusni, Ariusni - Astri Yuza Sari Astuti, Kristiana Batubara, Hani Maisyarah Desi Fitri Dewi Anggraini Elina, Reni Erly Mulyani Erni Masdupi Fadhila, Risa Hendri, Naldi Hummi Kalsum Bahri Julia Azizah, Viola Mawaddah, Salsabila Megawati - Mia Ayu Gusti Mira Hasti Hasmira Mulya, Jumiatul Muthia Roza Linda, Muthia Roza Nofirda, Fitri Ayu Nugraha, Meisyitah Dwi Patrisia, Dina Ramadani, Nadia Ravelby, Thesa Alif Rosyeni Rasyid Sari, Nadhila Septrizola, Whyosi Siregar, Tika Rahma Yani Siska Sasmita Sri Ulfa Sentosa Suhery, Suhery Susi Evanita Sutiyem, Sutiyem Suwandhani, Deni Syamsul Amar B Tondang, Kezia Juliana Tri Kurniawati, Tri Triani, Mike Trismiyanti, Dessy WIJAYA, FARIS Yasri, Yasri Yonita, Riza Youmil Abrian Yunia Wardi