Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal E-journal Field of Economics, Business and Entrepreneurship (EFEBE) Journal of Entrepreneurial and Business Diversity
AZKA, Fuad
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Public Health Social Sciences

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Implementation Of Digital Marketing as An Effort to Increase Sales for MSMEs In the City of Bandar Lampung in The New Normal SAEPUDIN, Saepudin; AZKA, Fuad; YUNIFER, Muhammad Glenn
Journal of Entrepreneurial and Business Diversity Vol. 1 No. 2 (2023): Journal of Entrepreneurial and Business Diversity. (April – June)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v1i2.44

Abstract

Purpose:Since the World Health Organization (WHO implemented the Coronavirus as a global pandemic, with case data in Indonesia as of June 29, 2020, with the number of confirmed cases reaching 55,092 people, it had a major impact on various sectors, one of which is the economic sector, especially MSME businesses. This study aims to see the role of digital marketing in increasing MSME sales in Bandar Lampung City during the COVID-19 pandemic.Methodology:This study uses a qualitative method called literature study, namely the technique of collecting data and information through various literature or references. The primary references used in scientific writing are scientific journals, information, and national and international news. The data used are secondary data, which are mostly obtained from websites and government statistics that are relevant to the object being studied. Processing of the data and information contained in this scientific paper using the descriptive methodFindings:In this scientific paper, digital marketing strategies will be explained with the concepts of social media marketing and content marketing. Digital marketing provides several benefits, including connecting sellers and buyers on the internet, expanding market share, and generating higher sales.Implication:By implementing digital marketing as a marketing strategy, sales turnover for MSME players will increase.
ANALISIS SEKTOR EKONOMI UNGGULAN TERHADAP PEMBANGUNAN WILAYAH DI KABUPATEN PESISIR BARAT Azka, Fuad; Zulfa Emalia; Resha Moniyana
E-journal Field of Economics, Business and Entrepreneurship (EFEBE) Vol. 3 No. 3 (2025): Vol.3 No.3 (2025)
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/efebe.v3i3.291

Abstract

This study seeks to determine the primary economic sectors and assess their impact on regional development in Pesisir Barat Regency. Achieving sustainable regional growth necessitates the identification of strategic sectors capable of driving economic progress and enhancing the well-being of local communities. A descriptive quantitative method is employed in this research, utilizing the Location Quotient (LQ) technique to pinpoint basic sectors. Additionally, a sectoral typology analysis is conducted by examining the average LQ alongside the analysis focuses on the average contribution to the Gross Regional Domestic Product (GRDP), using GRDP data at constant 2010 prices for the period 2018 to 2022, obtained from the Central Bureau of Statistics (BPS). The results reveal that the Agriculture, Forestry, and Fisheries sector, along with the Wholesale and Retail Trade; Repair of Motor Vehicles and Motorcycles sector, are classified as basic sectors and are situated in Quadrant I. As such, implementing targeted and sustainable development strategies is essential. These may include boosting investment, upgrading infrastructure, supporting local entrepreneurs, and improving human capital. The insights and recommendations from this research are intended to guide regional policymakers in crafting effective development strategies that leverage the region’s economic strengths.
Co-Authors Resha Moniyana Putri Saepudin Saepudin YUNIFER, Muhammad Glenn Zulfa Emalia