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All Journal Riset Ilmu Manajemen Bisnis dan Akuntansi Pusat Publikasi Ilmu Manajemen Jurnal Pengabdian Dian Mandala
Fitri Nur Wulansari
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health

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Peran Strategi Manajemen Sumber Daya Manusia Dalam Meningkatkan Produktifitas Kerja Karyawan Siska Asriyanti; Ayu Arum Febrianti; Fitri Nur Wulansari; Syahrul Mubarok; M. Isa Anshori
PPIMAN : Pusat Publikasi Ilmu Manajemen Vol. 2 No. 3 (2024): Juli : PPIMAN : Pusat Publikasi Ilmu Manajemen
Publisher : Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i3.388

Abstract

The purpose of this article is to explain the role of effective human resource management strategies in increasing employee work productivity. This article focuses on the role of HRM in business organizations and how HRM strategies can help organizations increase employee work productivity. This research was carried out using the literature study method, namely by analyzing and examining in depth the literature related to the research topic, including previous research. The main source for this research is literature that is closely related to the literature review, including books on research methods, scientific papers, online sources, and other relevant publications. The following are several important roles of human resource management strategies in increasing employee work productivity: human resource planning, effective recruitment and selection, employee development, effective performance management, providing compensation and rewards, conflict management and employee welfare, effective communication open and clear. In order to create innovation that can improve the company's competitiveness and quality, developing and improving employee performance must be a top priority for the company. The factor that a company must prioritize is the employee performance factor. To achieve the goals of a company, it is necessary to implement effective HR management strategies to increase employee work productivity.
Peran Strategi Manajemen Sumber Daya Manusia Dalam Meningkatkan Produktifitas Kerja Karyawan Siska Asriyanti; Ayu Arum Febrianti; Fitri Nur Wulansari; Syahrul Mubarok; M. Isa Anshori
Jurnal Pengabdian Dian Mandala Vol. 2 No. 1 (2024): June : Jurnal Pengabdian Dian Mandala
Publisher : STP Dian Mandala Gunungsitoli Nias Keuskupan Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62200/jpdm.v2i1.119

Abstract

The purpose of this article is to explain the role of effective human resource management strategies in increasing employee work productivity. This article focuses on the role of HRM in business organizations and how HRM strategies can help organizations increase employee work productivity. This research was carried out using the literature study method, namely by analyzing and examining in depth the literature related to the research topic, including previous research. The main source for this research is literature that is closely related to the literature review, including books on research methods, scientific papers, online sources, and other relevant publications. The following are several important roles of human resource management strategies in increasing employee work productivity: human resource planning, effective recruitment and selection, employee development, effective performance management, providing compensation and rewards, conflict management and employee welfare, effective communication open and clear. In order to create innovation that can improve the company's competitiveness and quality, developing and improving employee performance must be a top priority for the company. The factor that a company must prioritize is the employee performance factor. To achieve the goals of a company, it is necessary to implement effective HR management strategies to increase employee work productivity.
Efektivitas Media Sosial sebagai Sarana Promosi Layanan Investasi di PT Victory International Futures Fitri Nur Wulansari; M. Isa Anshori
Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 3 (2025): Agustus : Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i3.2033

Abstract

This study aims to analyze the effectiveness of social media as a means of promoting investment services at PT Victory International Futures, a futures brokerage company operating in Indonesia. In the digital era marked by the development of information and communication technology, social media has become a strategic marketing tool to increase visibility, attract investor interest, and build relationships with customers. This study uses a literature study approach to review various literature related to digital marketing strategies, the role of social media in promotion, and the dynamics of the futures brokerage industry. This study found that social media, such as Instagram, Facebook, and LinkedIn, have a significant role in increasing brand awareness, expanding market reach, and influencing investment decisions. However, its effectiveness depends on relevant content strategies, consistent interactions, and a deep understanding of target audience behavior. This study also identifies challenges such as intense competition in the digital space and the need to comply with financial marketing regulations. The conclusion of this study confirms that targeted and measurable use of social media can improve a company's image and the effectiveness of investment service promotion, with recommendations to optimize digital content and analytics strategies.
Co-Authors Ayu Arum Febrianti M. Isa Anshori Siska Asriyanti Syahrul Mubarok