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All Journal Medikonis Journal of Economics and Social Sciences
suryaniningsih, Suryaniningsih
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences

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Pengaruh Ketersediaan Produk Dan Word Of Mouth Terhadap Keputusan Pembelian Pada Konsumen CV. Alisa suryaniningsih, Suryaniningsih; Nurlaeli, Fenti; Yolanda, Silvi Yulis
Medikonis Vol. 15 No. 2 (2024): Juli 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Tamansiswa Banjarnegara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52659/medikonis.v15i2.106

Abstract

Purchase decisions are influenced by several factors, including product availability and word of mouth. This study aims to determine the effect of product availability and word of mouth on purchasing decisions on consumers CV. Alisa.The population in this study are consumers of CV. Alisa and the sample used the slovin formula totaling 97 respondents. Data collection techniques using a questionnaire. The analytical tool used is descriptive analysis. Data processing was carried out using the SPSS Statics Version 26.0 computer software program. The results showed that partially product availability has a positive and significant effect on purchasing decisions while word of mouth has no significant effect on purchasing decisions. The results of the simultaneous analysis of product availability and word of mouth have no significant effect on purchasing decisions at CV. Alisa. Company suggestions to improve service so that consumers are more confident in buying products at CV.Alisa. and companies are expected to pay more attention to the intended marketing channels, so that they are in line with business characteristics.
The Influence of Brand Awareness and Product Quality on Purchase Decisions (Case Study of Aqua Consumers in Klampis Village) Nurdiyansyah, Wawan; Suryaniningsih, Suryaniningsih; Duladi, Duladi; Yunita, Ade
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i1.728

Abstract

The sales of bottled drinking water (AMDK) in Indonesia have grown rapidly, increasing competition among brands. Aqua remains the dominant brand in Klampis Village. This study aims to examine the influence of brand awareness and product quality on consumer purchasing decisions, both partially and simultaneously. A quantitative approach was used with 97 respondents selected through purposive sampling. Data were collected through observation, interviews, and questionnaires, and analyzed using multiple linear regression. The t-test results show that brand awareness (t = 3.923; sig. 0.000) and product quality (t = 9.987; sig. 0.000) both have a significant positive effect on purchasing decisions. The F-test also indicates a significant simultaneous effect (F = 126.009; sig. 0.000). These findings conclude that both brand awareness and product quality significantly influence consumer purchasing decisions for Aqua in Klampis Village. It is recommended that Aqua strengthen its brand image and maintain product quality to encourage repeat purchases.
Co-Authors Duladi, Duladi Nurdiyansyah, Wawan Nurlaeli, Fenti Yolanda, Silvi Yulis Yunita, Ade