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All Journal Indobiosains Jurnal Bisnis Mahasiswa Journal of Economics and Social Sciences
Yunita, Ade
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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Perbedaan Nilai Indeks Eritrosit Pada Sampel Darah Vena Dengan Pengambilan Posisi Duduk Dan Posisi Berbaring Juraijin, Denny; Yunita, Ade; Nurhidayanti, Nurhidayanti
Indobiosains 2024: Volume 6 No 1 Februari 2024
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/indobiosains.v5i2.13168

Abstract

The erythrocyte index or Mean Cospuscular Value is an average value that can provide information about the average erythrocyte and the amount of hemoglobin per-erythrocyte. The erythrocyte index consists of Mean Corpuscular Volume (MCV) or the average volume of an erythrocyte, Mean Corpusculara Hemoglobin (MCH) or the amount of hemoglobin per-erythrocyte, Mean Corpuscular Hemoglobin Concentration (MCHC) or the concentration of hemoglobin obtained per-erythrocyte. Erythrocyte index examination is more specifically used to determine what type of anemia is suffered by someone who experiences it. This study aims to determine the difference in the results of the examination of erythrocyte index values in venous blood sampling by taking sitting and lying positions. This research method is Crossectional, research conducted at Bunda Hospital Palembang. The population taken was female students of the S.Tr study program. Medical Laboratory Technology Muhammadiyah Palembang, Samples used in this study amounted to 31 samples using Purposive Sampling. The study obtained the results of MCV sitting position 84.88 and lying position 84.34 fl, MCH obtained an average value in sitting position 28.09 and lying position 28.05 pg / cell and MCHC examination obtained an average value in sitting position 33.05 and lying position 33.22 g / dl which means there are differences in erythrocyte index examination in venous blood sampling with sitting position and lying position. It can be concluded that venous blood sampling in the sitting position is not recommended for erythrocyte index examination, because the examination results are different in the sitting position.    
The Influence of Brand Awareness and Product Quality on Purchase Decisions (Case Study of Aqua Consumers in Klampis Village) Nurdiyansyah, Wawan; Suryaniningsih, Suryaniningsih; Duladi, Duladi; Yunita, Ade
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i1.728

Abstract

The sales of bottled drinking water (AMDK) in Indonesia have grown rapidly, increasing competition among brands. Aqua remains the dominant brand in Klampis Village. This study aims to examine the influence of brand awareness and product quality on consumer purchasing decisions, both partially and simultaneously. A quantitative approach was used with 97 respondents selected through purposive sampling. Data were collected through observation, interviews, and questionnaires, and analyzed using multiple linear regression. The t-test results show that brand awareness (t = 3.923; sig. 0.000) and product quality (t = 9.987; sig. 0.000) both have a significant positive effect on purchasing decisions. The F-test also indicates a significant simultaneous effect (F = 126.009; sig. 0.000). These findings conclude that both brand awareness and product quality significantly influence consumer purchasing decisions for Aqua in Klampis Village. It is recommended that Aqua strengthen its brand image and maintain product quality to encourage repeat purchases.
Pengaruh Persepsi Produk dan Persepsi Harga terhadap Keputusan Pembelian dengan Keunggulan Bersaing sebagai Variabel Intervening Yunita, Ade; Nasution, Ade Parlaungan; Rafika, Mulya
Jurnal Bisnis Mahasiswa Vol 5 No 4 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.642

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi produk dan persepsi harga terhadap keputusan pembelian dengan keunggulan bersaing sebagai variabel intervening pada pengguna sepeda motor Honda Scoopy di Panai Hulu. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner kepada 100 responden. Data dianalisis menggunakan Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa persepsi produk dan persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Selain itu, keunggulan bersaing terbukti memediasi hubungan antara persepsi produk dan persepsi harga terhadap keputusan pembelian. Temuan ini mengindikasikan bahwa peningkatan persepsi konsumen terhadap kualitas produk dan harga yang kompetitif akan memperkuat keunggulan bersaing dan mendorong keputusan pembelian. Penelitian ini memberikan implikasi bagi produsen untuk terus meningkatkan kualitas produk dan strategi harga guna mempertahankan posisi kompetitif di pasar.
Co-Authors Ade Parlaungan Nasution, Ade Parlaungan Duladi, Duladi Juraijin, Denny Nurdiyansyah, Wawan Nurhidayanti, Nurhidayanti Rafika, Mulya suryaniningsih, Suryaniningsih