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All Journal Jurnal Ekonomika Dan Bisnis Jurnal Ekonomika Manajemen Dan Bisnis
., Agriqisthi
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Economics, Econometrics & Finance Education

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Pengaruh Content Richness, Perceived Value Dan Social Influence Terhadap Minat Berlangganan (Survey pada Pengguna Aplikasi Vidio di Kota Padang) ., Suziana; ., Agriqisthi; Akbar, Lucky Ali
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 1 (2024): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i1.1523

Abstract

Penelitian ini membahas tentang pengaruh content richness, perceived value, dan social influence sebagai variabel independen terhadap variabel dependen minat berlangganan pada pengguna Vidio di Kota Padang. Penelitian ini menggunakan metode kuantitatif dengan menggunakan sumber data primer. Sampel penelitian berjumlah sebanyak 140 orang. Data diperoleh melalui kuesioner dengan menggunakan skala likert yang dibagikan kepada responden secara online. Pengolahan data dilakukan dengan menggunakan perangkat lunak IBM SPSS versi 25. Hasil penelitian menunjukkan bahwa content richness berpengaruh secara positif dan signifikan terhadap minat berlangganan, perceived value berpengaruh positif dan signifikan terhadap minat berlangganan, serta social influence berpengaruh positif dan signifikan terhadap minat berlangganan.
Descriptive Analysis of Psychological and Demographic Resources Among Entrepreneurs Graduated from State Universities in Padang ., Agriqisthi; Abdul Wahab, Nadratun Nafisah; Rahman, Rafiduraida Abdul
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3900

Abstract

This study provides a detailed descriptive analysis of the demographic profile and self-reported psychological resources essential for entrepreneurship among a cohort of nascent university graduates in Padang, West Sumatra, Indonesia. Facing increasing structural unemployment challenges, a sample of 150 fresh graduate entrepreneurs from state universities in Padang was examined. The analysis focused on descriptive statistics for key constructs: Entrepreneurial Resilience (R), Internal Locus of Control (ILOC), Achievement Motivation (AM), Materialism Motivation (MM), and Entrepreneurial Self-Efficacy (ESE). The findings reveal a highly persistent, dual-motivated (intrinsic mastery and extrinsic financial) cohort, with Materialism Motivation and Achievement Motivation items registering the highest mean scores. Conversely, while still high, self-efficacy in specific outcomes (ESE) demonstrated the lowest comparative mean. This descriptive insight highlights the strong, pragmatic drive—necessitated by the competitive urban environment—that underpins the pursuit of entrepreneurship in this emerging market. This paper establishes a crucial psychological profile for this demographic, offering foundational data for future intervention design and policy formulation.
Co-Authors ., Suziana Abdul Wahab, Nadratun Nafisah Akbar, Lucky Ali Rahman, Rafiduraida Abdul