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All Journal Jurnal Ekonomika Dan Bisnis Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research
Trg, Eka Dewi Setia
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Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Public Health Other

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PENGARUH PROGRAM INSENTIF TABUNGAN BALAPAN DEPOSITO DAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP MINAT MENABUNG NASABAH PADA PT BANK SUMUT KCP ASIA Afif, Muhammad; Trg, Eka Dewi Setia; Aramita, Finta
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.18086

Abstract

Abstrak Tujuan dari penelitian ini adalah untuk menguji pengaruh Program Insentif Tabungan Balapan Deposito dan Customer Relationship Management terhadap minat Menabung Nasabah Pada PT. Bank Sumut KCP Asia. Jenis penelitian yang digunakan adalah penelitian asosiatif dengan pendekatan kuantitatif. Teknik pengambilan sampel dalam penelitian ini adalah non-probability sampling dengan teknik sampling jenuh. Data yang digunakan dalam penelitian ini adalah data primer berupa kuesioner yang disebar melalui google form dan analisis data yang digunakan adalah metode analisis regresi linear berganda dengan menggunakan bantuan perangkat lunak IBM SPSS Statistic. Hasil dari penelitian ini menunjukkan bahwa Program Insentif (X1) berpengaruh positif dan signifikan terhadap Minat Menabung (Y) Nasabah Pada PT.Bank Sumut KCP Asia. Customer Relationship Management (X2) berpengaruh positif dan signifikan terhadap Minat Menabung Nasabah pada PT.Bank Sumut KCP Asia (Y). Berdasarkan hasil uji F menunjukkan Program Insentif dan Customer Relationship Management berpengaruh positif dan signifikan terhadap Minat Menabung Nasabah Pada PT.Bank Sumut KCP Asia. Kata Kunci: Program Insentif, Customer Relationship Management, dan Mnat Menabung.
Pengaruh Brand Experience, E-Service Quality Dan Promotion Terhadap Keputusan Penggunaan Aplikasi Streaming Musik Joox (Studi Kasus SMA Swasta Panti Harapan Lawe Desky Kec. Babul Makmur Kabupaten Aceh Tenggara) Arta, Miduk; Trg, Eka Dewi Setia; Amelia, Wan Rizka
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 5 (2024): September - Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i5.1967

Abstract

This research aims to determine the influence of Brand Experience, E-Service Quality, and Promotion on Decisions to Use the Joox music streaming application (case study SMA Swasta Panti Harapan Lawe Desky Kec. Babul Makmur Kabupaten Aceh Tenggara). The type of research used in this research is explanatory. This explanatory research tests a hypothesis between one variable and another variable which mutually influence each other. The population in this study is cases SMA Swasta panti harapan lawe desky kec. Babul Makmur kabupaten Aceh Tenggara as many as 500 students. The sampling technique uses a purposive sampling method. After carrying out the above method, the sample obtained in this study was 84 students. The test results show that it can be concluded that Brand Experience has a positive and significant effect on Usage Decisions. E-Service Quality has no influence on Usage Decisions. And promotion has a positive and significant effect on usage decisions SMA Swasta Panti Harapan Lawe Desky kec. Babul Makmur kabupaten Aceh Tenggara.
Pengaruh Kualitas Produk, Harga, Dan Promosi Terhadap Keputusan Pembelian Trifting Di Noah Fashion Medan Girsang, Andrea Yunika; Siregar, Dahrul; Meutia, Riza Fany; Trg, Eka Dewi Setia
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1046

Abstract

This study examines the effect of product quality, price, and promotion on consumer purchase decisions at Noah Fashion Medan, a thrift clothing store. A quantitative approach was used, involving a survey of 100 respondents. Validity and reliability tests confirmed the data’s accuracy. Multiple linear regression analysis with SPSS 26 was conducted to analyze the data. The F-test results showed that product quality, price, and promotion simultaneously have a significant impact on purchase decisions (p < 0.05). Partial t-tests revealed that each variable positively and significantly influences purchase decisions, with p-values below 0.05 and t-values exceeding the critical value. The findings suggest that improving product quality, competitive pricing, and effective promotion—especially through social media—are crucial for influencing consumer purchasing behavior at Noah Fashion. This study provides practical insights for thrift store marketers to enhance their marketing strategies.
Co-Authors Amelia, Wan Rizka Aramita, Finta Arta, Miduk Dahrul Siregar Girsang, Andrea Yunika Meutia, Riza Fany Muhammad Afif