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All Journal Jurnal Ekonomika Dan Bisnis
., Trisninawati
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Economics, Econometrics & Finance

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Pengaruh Sistem Kerja Dan Kesejahteraan Terhadap Kinerja Tenaga Outsourcing Di PT.PLN (Persero) Rayon Ampera Palembang Ariyani, Arika; ., Heriyanto; ., Trisninawati; Roni, Mukran
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 5 (2024): September - Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i5.2110

Abstract

This study aims to evaluate the impact of work systems and welfare on the performance of outsourcing employees at PT.PLN (Persero) Rayon Ampera Palembang. The research employed a population method, with all 40 outsourcing employees serving as the sample, using total sampling techniques. Data was collected through questionnaires utilizing a Likert scale as the measurement tool. The study used a quantitative approach, incorporating validity and reliability tests, classical assumption tests, multiple linear regression analysis, as well as t-tests, F-tests, and determination tests, all conducted using SPSS version 25 software. The findings indicate that both the work system and welfare variables positively influence the performance of outsourcing employees, both individually and collectively.
Pengaruh Gaya Kepemimpinan Dan Motivasi Kerja Terhadap Kinerja Pegawai (Studi Pada Puskesmas Tulung Selapan Kabupaten Ogan Komering Ilir) ., Alviona; Roni, Mukran; ., Trisninawati; Septayuda, Irwan
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 5 (2025): September-Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i5.3459

Abstract

This study is motivated by the suboptimal performance of employees, reflected in their inability to complete daily service tasks effectively, as well as issues of work motivation characterized by low attendance discipline. The purpose of this research is to analyze the effect of leadership style and work motivation on employee performance at Puskesmas Tulung Selapan. The study employs a quantitative approach using a survey method by distributing questionnaires to 72 employees selected through purposive sampling. Data were analyzed using multiple linear regression with the assistance of SPSS version 25. The findings reveal that both leadership style and work motivation have a positive and significant influence on employee performance. These results underscore that enhancing leadership effectiveness and providing appropriate motivation can improve employee productivity and performance quality.
Pengaruh Word Of Mouth (Wom) Dan Brand Loyalti Terhadap Minat Beli Konsumen (Studi Kasus Pada Distributor Sparepart Motor Ud. Berkat Mulia) Fitri, Septa Yunanda; ., Trisninawati; Helmi, Sulaiman; Roni, Mukran
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 5 (2025): September-Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i5.3540

Abstract

This research is motivated by the problems faced by UD. Berkat Mulia, namely the increasing number of motorcycle spare part stores, intense competition, the presence of brand loyalty among consumers, and consumers who are sensitive to services that must be as good as possible because it can affect the results received by consumers. If the service is not satisfying, there will be bad testimonials which will be heard by the outside community, and this will have a negative impact in the future on consumer purchase intention. This study aims to analyze the influence of brand loyalty on word of mouth and consumer purchase intention, as well as to determine the mediating role of word of mouth in the relationship between brand loyalty and purchase intention at UD. Berkat Mulia. The research method used is quantitative with a Structural Equation Modeling Partial Least Square (SEM-PLS) approach. The research sample consisted of 100 respondents selected using the Slovin technique. The results show that brand loyalty has a positive and significant effect on word of mouth, and also has a positive and significant effect on purchase intention. In addition, word of mouth is also proven to have a positive and significant effect on purchase intention. Another finding indicates that word of mouth is able to mediate the effect of brand loyalty on consumer purchase intention. Thus, this research emphasizes the importance of strengthening brand loyalty in increasing consumer recommendations and encouraging purchase intention. Practically, the results of this research can be used as a reference for companies in formulating more effective marketing strategies through optimizing brand loyalty and the dissemination of positive word of mouth.
Co-Authors ., Alviona Ariyani, Arika Fitri, Septa Yunanda H. Mukran Roni, H. Mukran Heriyanto ., Heriyanto Irwan Septayuda Sulaiman Helmi