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All Journal Jurnal Manajemen Widya Amerta Jnana Karya
Suandana, Nyoman
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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ANALISIS PENGARUH PENGALAMAN USAHA, DIGITAL MARKETING DAN AKSES PERMODALAN TERHADAP KINERJA UKM (Studi pada UKM di Kabupaten Buleleng Bali). Gunawan, Ketut; Suandana, Nyoman
Widya Amerta Vol 11, No 1 (2024)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/wa.v11i1.1940

Abstract

The performance of SMEs in Buleleng Regency has deteriorated. This is indicated by the weakening of capital investment, declining sales volume, declining operating profits to the termination of employment (PHK). This study aims to determine various factors that influence the performance of SMEs and the most dominant influential factors. Data was collected using a questionnaire on 101 respondents as business actors. The data were analyzed by Regression analysis and Dominant analysis. The results of the analysis showed that: 1). there is an influence of Business Actor Experience on SMEs Performance; 2). There is an influence of Digital Marketing on SMEs Performance;3).There is an influence of Access to Capital on the SMEsPerformance; 4). Simultaneously, the three independent variables have a positive and significant effect on SMEs Performance; 5). Access to capital variable is the most influential factor on SMEs Performance.
PENGELOLAAN PEMBUKUAN DAN STRATEGI PEMASARAN PADA PEDAGANG DURIAN DI DESA BEBETIN KECAMATAN SAWAN Arnawa, Gede; Wati, N.P.S; Mekarsari, N.K.A; Gunawan, Ketut; Madiarsa, I Made; Jiwa, I.D.N.A; Suardana, Gede; Suandana, Nyoman; Artaningsih, Luh
Jnana Karya Vol 6, No 2 (2025)
Publisher : Universitas Panji Sakti

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Abstract

Kegiatan Pengabdian Kepada Masyarakat (PKM) telah dilakukan untuk meningkatkanpengetahuan dan keterampilan kelompok pedagang durian di Desa Bebetin KecamatanSawan Kabupaten Buleleng dalam mengelola usaha dan memasarkan produk buahduriannya. Kegiatan ini bertujuan untuk meningkatkan pendapatan dan kualitas hiduppedagang durian serta masyarakat sekitar. Metode pelaksanaan kegiatan ini meliputipelatihan manajemen usaha dan pemasaran, pengadaan teknologi produksi, danpendampingan. Hasil kegiatan menunjukkan bahwa pengetahuan dan keterampilanpedagang durian meningkat signifikan setelah mengikuti pelatihan. Pendapatan pedagangdurian juga meningkat setelah menerapkan pengetahuan dan keterampilan yang diperolehdari pelatihan.
Co-Authors Arnawa, Gede Artaningsih, Luh I Made Madiarsa Jiwa, I.D.N.A Ketut Gunawan Mekarsari, N.K.A Suardana, Gede Wati, N.P.S