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All Journal EDUCTUM: Journal Research Economic: Journal Economic and Business
Sihaloho, Jhonathan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Factors Influencing Students' Difficulties in Using Formal Indonesian Language in The Campus Environment Lubis, Fitriani; Nasution, Mutiara Akbar; Fitri, Anisa; Rizwinie, Khesya Sabilah; Sihaloho, Jhonathan; Pasaribu, Reyvanza Adliva Ananda; Salsabila, Salsabila; Siregar, Jihan Aulia
EDUCTUM: Journal Research Vol. 2 No. 6 (2023): EDUCTUM: Journal Research
Publisher : Lembaga Riset Mutiara Akbar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejr.v2i6.405

Abstract

The aim of this research is to identify the factors influencing students' difficulties in using formal Indonesian language in the campus environment. The Research Methodology employed in this study is a literature review method, examining and analyzing relevant literature or sources as research data. The findings of this research indicate that the factors affecting the difficulty of using formal language on campus involve internal and external factors, the influence of foreign cultures, globalization, and educational policies. Academic pressure, changes in communication culture, and shifts in education policies also play a role in creating these challenges for students.
The Influence of Content Marketing on Purchase Interest Through Brand Image Mediation at Runnie Shop Sihaloho, Jhonathan; Haryadi, Haryadi
Economic: Journal Economic and Business Vol. 4 No. 2 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i2.1090

Abstract

This study aims to analyze the effect of Content Marketing on Purchase Intention with Brand Image as a mediating variable at Runnie Shop. The research uses a quantitative approach with a sample of 82 respondents selected through purposive sampling, specifically consumers who have previously purchased products from Runnie Shop. The data analysis process is carried out using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach, utilizing the SmartPLS version 4 software. The results of the study conclude that Content Marketing has a positive and significant effect on Brand Image and Purchase Intention. Additionally, Brand Image is also proven to have a positive and significant effect on Purchase Intention and mediates the relationship between Content Marketing and Purchase Intention. Therefore, it can be concluded that Content Marketing influences Purchase Intention both directly and indirectly through the mediation of Brand Image at Runnie Shop.
Co-Authors Anisa Fitri Fitriani Lubis Haryadi - Mutiara Akbar Nasution Pasaribu, Reyvanza Adliva Ananda Rizwinie, Khesya Sabilah Salsabila, Salsabila Siregar, Jihan Aulia