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All Journal Jurnal Nasional Holistic Science EDUCTUM: Journal Research
Pakpahan, Rosinta
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Computer Science & IT Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Challenges and Opportunities for the Position and Function of Indonesian in the Future Lubis, Fitriani; Purba, Fernando Marulitua; Hafizh, Fakhri; Limbong, Falentina; Panjaitan, Fransiska Veronita; Pakpahan, Rosinta; Gea, Samuel; Chandra, Syakira Pasha
EDUCTUM: Journal Research Vol. 2 No. 6 (2023): EDUCTUM: Journal Research
Publisher : Lembaga Riset Mutiara Akbar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejr.v2i6.408

Abstract

The Indonesian language faces both challenges and opportunities in the future. On the one hand, the increasing globalization and the dominance of English as a global language pose a threat to the position and function of Indonesian. The main challenge to the position and function of Indonesian is the increasing dominance of English. English is the lingua franca of the world, and it is used in many international contexts. This can make it difficult for Indonesians to compete with native English speakers in the global market. Additionally, the use of English in Indonesia is increasing, especially among the younger generation. This can lead to a decline in the use of Indonesian, and a loss of the language's unique identity. The growing national consciousness in Indonesia is leading to a renewed appreciation for the language. This is reflected in the increasing use of Indonesian in government, education, and media. The future of the Indonesian language is uncertain. However, the language has the potential to thrive if Indonesians can embrace the challenges and seize the opportunities that lie ahead.
The Influence of Fast-Food Review Content on TikTok on Brand Image and Consumer Trust in Digital Business Study Program Students, Medan State University Pakpahan, Rosinta; Munthe, Salman; Haryadi, Haryadi; Fikri, Miftah El
Holistic Science Vol. 5 No. 2 (2025): Jurnal Nasional Holistic Sciences
Publisher : Lembaga Riset Mutiara Akbar NOMOR AHU-0003295.AH.01.07 TAHUN 2021

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/hs.v5i2.1103

Abstract

This study aims to examine the effect of fast-food review content on TikTok on brand image and consumer trust among students of the Digital Business Study Program, State University of Medan. A descriptive quantitative approach was applied through an online survey; 78 respondents were selected purposively. Data were collected using a five-point Likert questionnaire and analyzed using simple linear regression in SPSS 21. All instrument items were proven valid (r more than 0.1876) and reliable (? more than 0.70), while normality and heteroscedasticity tests showed that the model met the classical assumptions. The regression results revealed that review content had a positive and significant effect on brand image (? = 0.853; t = 11.906; p less than 0.001) and consumer trust (? = 0.938; t = 11.833; p less than 0.001). These findings confirm that students' perceptions and beliefs about fast food brands are more shaped by digital representations than direct experiences. The implication is that industry players need to utilize authentic and informative content on TikTok to strengthen brand image and build trust in the target market.
Co-Authors , Miftah El Fikri Chandra, Syakira Pasha Fitriani Lubis Gea, Samuel Hafizh, Fakhri Haryadi - Limbong, Falentina Panjaitan, Fransiska Veronita Purba, Fernando Marulitua Salman Munthe