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Penerapan Metode Analytichal Hierarcy Process AHP Dalam Pemilihan Supplier Pengadaan Bahan Baku Di PT. Xyz Gresik Achmad Afandy; Yunia Dwie Nurcahyanie
Seminar Nasional Hasil Riset dan Pengabdian Vol. 6 (2024): Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Ke 6 Tahun 2024
Publisher : LPPM Universitas PGRI Adi Buana

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Abstract

Penelitian ini mengangkat permasalahan tentang bagaimana upaya pemilihan supplier bahanbaku yang dilakukan oleh PT. XYZ Gresik dengan menggunakan Analytical Hierarchy Process(AHP) untuk mendapatkan supplier dengan bahan baku yang sesuai dan mencari rekanan jangkapanjang. Metode ini dilakukan pemilihan supplier dengan beberapa kriteria dan alternatif yangditerapkan hingga pihak perusahaan mendapat feedback serta bisa memudahkan dalampemilihan supplier bahan baku. Dengan cara melakukan pemilihan supplier menggunakanmetode Analytical Hierarchy Process (AHP) dengan beberapa kriteria dan alternatif yangditerapkan dalam penelitian ini, dapat ditarik kesimpulan bahwa penentuan dalam pemilihanSupplier yang layak untuk dipilih yaitu PT. Krakatau Steel dengan menggunakan perhitunganmetode AHP di dapatkan nilai tertinggi yaitu 0.4742, nilai tertinggi didapatkan oleh PT. KrakatauSteel. Kata Kunci : Bahan Baku, Supplier, Analytical Hierarchy Process
Pengaruh Media Sosial dan Kesadaran Merek Terhadap Keputusan Pembelian Sepeda Motor Listrik di Kota Surabaya Achmad Afandy; Cahya, Septyan Budy
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 1 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n1.p26-33

Abstract

The development of technology today has experienced rapid progress in various sectors of life. Social media is a strategic platform to introduce a product to reach consumers. The implementation of this strategy is carried out by several electric motorcycle companies to gain brand awareness of electric motorcycle products. This study aims to determine the influence of social media and brand awareness on the purchase decision of electric motorcycles in the city of Surabaya. This type of research uses quantitative research with the population of Surabaya people who have made a decision to purchase an electric motorcycle. The data analysis technique used multiple linear regression which was processed using the SPSS (Statisstical Package for the Socio-Sciences) application. The results of this study indicate that social media and brand awareness have a simultaneous influence on the purchase decisions of electric motorcycles in Surabaya. Partially, social media has a significant effect on purchase decisions, as evidenced by a significance value of 0.036 and a t-value of 2.123, which exceeds the t-table value of 1.65. Likewise, brand awareness also shows a significant partial influence, with a significance value of 0.023 and a t-value of 2.298. These results confirm that both variables significantly affect purchase decisions, both collectively and individually. Keywords: Social Media; Brand awareness; Purchase Decision; Electric Motorcycle
Framing the Digital Discourse on Childfree in BincangSyariah.com: A Maqāṣid al-Sharīʿah Perspective Umumah, Mega Zakhirul; Rizki Dwi Aprilianto; Achmad Afandy; Muhammad Iqbal Wi'an Ekaputra; Nur Lailatul Musafa'ah; Shavia, Andina Najma
Al-Hukama': The Indonesian Journal of Islamic Family Law Vol. 15 No. 1 (2025): June
Publisher : Islamic Family Law Department, Sharia and Law Faculty, UIN Sunan Ampel Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/alhukama.2025.15.1.94-124

Abstract

The discourse on childfree has emerged as a complex and multidimensional topic within both digital spaces and contemporary Islamic legal thought. When articulated online, this discourse reflects varying forms of partiality and narrative framing, shaped by the distinctive character and ideological orientation of each platform. This study aims to explore how BincangSyariah.com presents the issue of childfree through the lens of maqāṣid al-sharīʿa. Employing a normative-legal methodology with a conceptual and philosophical approach, the research utilizes qualitative-descriptive analysis. The primary data consists of selected articles on childfree published by BincangSyariah.com, while secondary sources include classical and contemporary Islamic legal literature, alongside scholarly discussions on gender and digital media. Analytical tools include Robert N. Entman’s framing theory and maqāṣid al-sharīʿah. The findings reveal that BincangSyariah.com presents childfree not as a deviation from Islamic norms, but as a legitimate life choice when supported by rational considerations and contextualized within Islamic legal and ethical discourses. The site provides a discursive space where the perspectives of Islamic law, hadith, gender, and social analysis intersect. From a maqāṣid al-sharīʿa perspective, the framing aligns with the objectives of preserving intellect (ḥifdh al-ʿaql) and lineage (ḥifd al-nasl). This study highlights the pivotal role of Islamic digital media in addressing contemporary socio-religious issues while upholding ethical commitments rooted in Islamic law.
Kajian Simiotika pada Iklan Layanan Masyarakat di Kabupaten Barru Teori Charles Sanders Peirce Achmad Afandy; Muhammad Rapi Tang; Mahmudah, Mahmudah
Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Vol. 10 No. 2 (2024)
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/onoma.v10i2.3645

Abstract

Penelitian ini merupakan penelitian kualitatif yang bertujuan untuk mendeskripsikan (1) ikon yang terdapat dalam iklan layanan masyarakat dengan menggunakan kajian semiotika Charles Sanders Peirce. Data penelitian ini adalah pernyataan verbal yang menjadi tanda ikon, indeks, dan simbol yang terdapat dalam iklan layanan masyarakat. Sumber data penelitian ini adalah iklan layanan masyarakat yang terdiri atas 20 iklan. Adapun teknik pengumpulan data melalui teknik dokumentasi dan teknik catat dengan menerapkan teknik analisis data interaktif. Hasil penelitian ini menunjukkan bahwa (1) tanda jenis ikon dalam iklan layanan masyarakat merujuk pada ikon diagram yang terbentuk atas pesan tanda yang saling berkaitan dalam wilayah makna relasi. Hasil analisis data menunjukkan bahwa bentuk Ikon yang umum ditemukan dalam layanan masyarakat adalah ikon image dan ikon diagram. Namun, ikon diagram mendominasi dalam konteks iklan tersebut. Kehadiran gambar dengan kemiripan objeknya menjadi penegas, memudahkan pemahaman masyarakat terhadap objek yang diiklankan