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All Journal Jurnal Manajemen Bisnis Transportasi dan Logistik
Sitanggang, Nadia Veronica
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Transportation

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The Role of Trust As a Mediating The Influence of Reverse Logistics on Customer Satisfaction at Shopee Indonesia Mawadi, Citra Putri; Sitanggang, Nadia Veronica; Olfebri, Olfebri; Saidah, Deslida
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 9, No 1 (2023): Juni
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v9i1.1208

Abstract

This study aims to determine the role of trust in mediating the influence of reverse logistics on customer satisfaction at Shopee Indonesia. The analysis technique used in this study is a descriptive research of quantitative analysis with data analysis techniques using Path Analysis. Data collection was carried out by distributing questionnaires through google forms to 100 respondents. Data testing includes validity tests, reliability tests and path analysis. The results showed that reverse logistics analysis has a significant influence on customer satisfaction. However, trust has not mediated significantly between the effect of reverse logistics on customer satisfaction
Co-Authors Deslida Saidah Mawadi, Citra Putri Olfebri Olfebri, Olfebri