Jurnal Manajemen Bisnis Transportasi dan Logistik
Vol 9, No 1 (2023): Juni

The Role of Trust As a Mediating The Influence of Reverse Logistics on Customer Satisfaction at Shopee Indonesia

Mawadi, Citra Putri (Unknown)
Sitanggang, Nadia Veronica (Unknown)
Olfebri, Olfebri (Unknown)
Saidah, Deslida (Unknown)

Article Info

Publish Date
21 Dec 2023

Abstract

This study aims to determine the role of trust in mediating the influence of reverse logistics on customer satisfaction at Shopee Indonesia. The analysis technique used in this study is a descriptive research of quantitative analysis with data analysis techniques using Path Analysis. Data collection was carried out by distributing questionnaires through google forms to 100 respondents. Data testing includes validity tests, reliability tests and path analysis. The results showed that reverse logistics analysis has a significant influence on customer satisfaction. However, trust has not mediated significantly between the effect of reverse logistics on customer satisfaction

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Journal Info
Jurnal Manajemen Bisnis Transportasi dan Logistik
Website

Abbrev

jmbtl

Publisher

Institut Transportasi dan Logistik Trisakti

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Transportation

Description

The Journal of Transportation and Logistics Business Management is published by the Fakultas Manajamen dan Bisnis Institut Transportasi dan Logistik Trisakti as a scientific responsibility and the embodiment of the "Tridharma" of higher education. The scope of the article includes: Digital Service ...