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Aniyah, Nabila Masrurotul
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Economics, Econometrics & Finance

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Pengaruh Lingkungan Kerja, Kompensasi Finansial Dan Kompensasi Non Finansial Terhadap Kepuasan Karyawan Pada Perusahaan Mikro Hamdi Jaya Kabupaten Pasuruan Aniyah, Nabila Masrurotul; Djaelani, Abdul Kodir; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The results of this research aim to determine Price, Promotion and Barand Image on Maxim User Decisions in a study on FEB Students of the Islamic University of Malang Class of 2020. Based on the results of this research, it shows that the price variable has a positive and significant effect on user decisions with a significant value of 0.001<0.05, the Promotion variable has a positive and significant effect on User Decisions with a significant value of 0.028<0.005 and the Brand Image variable has a positive and significant effect on User Decisions with a significance value of 0.14<0.05.  Keywords: Work Environment, Financial Compensation And Non-Financial Compensation
Co-Authors Abdul Kodir Djaelani Eris Dianawati