Abstract The results of this research aim to determine Price, Promotion and Barand Image on Maxim User Decisions in a study on FEB Students of the Islamic University of Malang Class of 2020. Based on the results of this research, it shows that the price variable has a positive and significant effect on user decisions with a significant value of 0.001<0.05, the Promotion variable has a positive and significant effect on User Decisions with a significant value of 0.028<0.005 and the Brand Image variable has a positive and significant effect on User Decisions with a significance value of 0.14<0.05. Keywords: Work Environment, Financial Compensation And Non-Financial Compensation
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