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All Journal Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) E-JRM
Fadhil, Sani
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Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Pengalaman Pelanggan, Citra Produk Lokal, Dan Suasana Kafe Terhadap Loyalitas Pelanggan (Studi Kasus Pada Cafe Sens Coffee and Space) Fadhil, Sani; Basalamah, Muhammad Ridwan; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to analyze the influence of Customer Experience, Local Product Image, and Cafe Atmosphere on Customer Loyalty at Sen's Coffee and Space. The research was conducted using a survey method with 90 respondents, utilizing a saturated sampling technique. The data analysis method used in this research is quantitative data analysis using multiple linear regression analysis. The data testing used is partial hypothesis testing (t-test). The results of the research show that Customer Experience, Local Product Image, and Cafe Atmosphere have a significant positive effect on Customer Loyalty. In conclusion, impressive Customer Experience, good Local Product Image, and a comfortable Cafe Atmosphere can increase Customer Loyalty at Sen's Coffee and Space. Keywords : Customer Experience, Local Product Image, Cafe Atmosphere, and Customer Loyalty.
Co-Authors Ahmad Fariz Arimurti, Ajeng Ariqy, Mohamad Alwan Al Azizah, Yasmin Nur Basalamah, Muhammad Ridwan Basjir, Mochammad Cahyani, Fitria Dika, Arifin Mahar Farida, Mita Lailatul Maulida, Alfita Sholehudin, Muhammad Arsono Solihin Syaaban S., Abiem Yazirin, Cepi